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How-to Build a Minimum Viable Product (MVP)

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Minimum Viable Product
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How-to Build a Minimum Viable Product (MVP)

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Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.

Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.

Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.

Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.

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How-to Build a Minimum Viable Product (MVP)

  1. 1. Product-Market-Channel-Fit Minimum Viable Product
  2. 2. adriana@openbubbles.com Adriana Herrera @adriana_herrera HI!
  3. 3. ABOUT ME
  4. 4. ABOUT ME
  5. 5. ABOUT ME
  6. 6. ABOUT ME
  7. 7. ABOUT ME
  8. 8. IDEA Web Mobile CONSUMER ENTERPRISE
  9. 9. STEP 1 SIGN-UP PAGE MVP What is Your
 Value 
 Proposition? A/B TEST
  10. 10. SpyFu Launch Rock Wordpress Optimizely ThemeForest.com
  11. 11. STEP 2 CONVERSION
 RATE MVP Establish 
 Baseline 15% is a 
 Good Ratio 
 for 
 Consumer
  12. 12. Google Analytics Facebook Ads Google Adwords
  13. 13. STEP 3 FIND YOUR 
 AUDIENCE/
 USER MVP What is the 
 Profile of Your 
 User? Market 
 Size? Large
 Enough? TAM? Where 
 Are
 Users?
  14. 14. Forrester 
 Research Total Addressable Market Formula X User * $X Value * X Per Year Alexa You Know Real User Value
 By Knowing Your Funnel
  15. 15. STEP 4 SCOPE 
 PRODUCT MVP Slash and Cut Slash and 
 Cut Again! Leanest
 Version

  16. 16. Mechanical Turk Keynote Axure Balsamiq Malls Food Courts Network LinkedIn Rapportive PowerPoint
  17. 17. STEP 5 BUILD 
 PRODUCT MVP Learn to Code Recruit 
 CTO Dev
 Shop Contract
  18. 18. Code Academy General Assembly Founder Dating Tech Events MagmaLabs.io Elance ODesk
  19. 19. STEP 6 VALIDATE 
 BUSINESS
 ASSUMPTIONS
 MVP Benchmarks/
 KPIs User
 Profile User
 Funnel
  20. 20. User Funnel Referral Acquisition Engagement Activation Retention % % % % % KPI Zopim Survey.io
  21. 21. STEP 7 DECIDE IF 
 YOU MOVE FORWARD MVP What Does 
 the Data Tell 
 You? Iterate? Kill?
  22. 22. Check Your" Emotions and Ego Don’t Be Too Tied
 to an Idea Cohort Reports Google Analytics KissMetrics
  23. 23. STEP 8 FIND YOUR 
 CHANNEL(S)
 TO SCALE MVP User 
 Acquisition
 Outside
 of the Must Do
 Basics Growth 
 Hack Get 
 Creative
  24. 24. TechCrunch 
 VentureBeat College Campuses GrowthHackers.com Marketers 
 AND
 Engineers Engineers Are Great to Help Discover Scalable Acquisition Channels KissMetrics Blog Andrew Chen Blog
  25. 25. ProductAssumptions Drivers Analysis ActionableDataandDelivery SunriseSessions SUMMARY ChannelDevelopment
  26. 26. Be Yourself Be Humble Keep Learning Try New Things Be Okay with Mistakes Work With People That Share Your Values HAVE FUN! Create Balance Focus
  27. 27. adriana@openbubbles.com Adriana Herrera @adriana_herrera THANK YOU

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