Adrian Ho

San Francisco Bay Area United States

Vice President, Professional Services

Advertising / Marketing / PR

Originally trained as a physicist (Stanford PhD, 1991), I bring to market research many of the same traits that led me to physics in the first place; a curiosity about the world, a passion for finding clear, simple explanations for complex situations, and a determination to solve tough problems. I’ve been in health care for the past 20 years, first as a strategy consultant focused on portfolio management and decision making, and more recently as a market researcher. As a market researcher, my main strengths are the ability to frame business challenges in terms of decisions, to design and choose methodologies to elicit relevant data, and to weave that data into a compelling stor