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1. TEN WAYS TO IMPROVE ONLINE
SALES
You have got people to your website, now all
you need to do is get them to buy, so use these
proven ways to move people from being a
prospect to becoming a customer.

2. ONE
VISITORS ARE PEOPLE
Remember you are selling to people,
even if they work for and buy on behalf
of a company, so think of them this way
and you will immediately see changes.

3. TWO
MAKE A BOLD CLAIM
People are looking for major
improvements so be bold, but make sure
what you do or offer delivers on them.

4. THREE
HEADLINES
Ask any good copywriter and they will tell
you just how important the headline is,
without a good one people will just not
read on or take action.

5. FOUR
OFFER A SOLUTION
Never offer part of the solution, always
offer a way to get from where somebody is
now to where they want to get to, as this
makes commitment form them easier.

6. FIVE
BENEFITS
Don’t just promote features, focus on the
benefits as people buy for emotional
reasons.

7. SIX
OFFER VALUE
Don’t be afraid to sell things for what the
value they offer, not just a price because
cost should never be a barrier and value is
always a great way to position what you
do.

8. SEVEN
ADDED VALUE
Give people more than they initially
expected, it’s what all the great internet
“superstars” do. So think about bonuses as
a way to convert the people who are just
“not sure”.

9. EIGHT
SPEED
Society is now a place where we expect things to
happen “now’ and any form of delay in getting
what you offer in to the hands of a customer is a
reason for them not to buy, so even if you have to
ship something to them, give them something
digitally to keep them happy.

10. NINE
SOCIAL PROOF
If people don’t take your word for it then
maybe somebody just like them can
convince them; this is why reviews and
testimonials are a fantastic way to close
business online.

11. TEN
GUARANTEES
Alway, yes ALWAYS, give the best possible
guarantees and support to what you do
and offer, it takes so much doubt away
form your prospect’s mind.

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