Adpeck Media Pvt Ltd is proposing to work as a creative technology partner for mobile rich media and video ad creation. They would optimize client creatives for mobile, generate ad tags, provide daily reporting, and propose innovative ad formats. Adpeck has technical capabilities like leveraging mobile features to enhance engagement and optimize existing assets for mobile. They have an experienced team in Bangalore, India that can provide support in the APAC region. Adpeck claims their tags have high performance and they provide detailed reporting on various engagement and viewability metrics. They offer flexible pricing models and value-add services like being available to resolve queries and regularly proposing new technical features.

1. ADPECK MEDIA PVT LTD
PROPOSAL FOR WORKING AS A CREATIVE TECHNOLOGY PARTNER
1

2. 2
INTRODUCTION
HQ in Bengaluru – INDIA, Adpeck offers mobile rich media and video ads creation,
serving and reporting platform.
Adpeck is a subsidy of GoldSpot Media Japan, who is into similar business and
strengthens our technical capabilities by leveraging each others market conditions.
As Japan being one of the most advanced mobile ad industry, our timelines in
delivering customer requests makes us to win more business opportunities.
Adpeck team members evolve from Mobile ad industry with extensive experience in
building out of the box ad formats.

3. 3
SCOPE
Adpeck would like to work as an Creative Technology Partner rather than a
creative partner.
Optimization of creative for mobile campaigns.
Ad tag generation
Daily Reports on campaign performance
Proposing out of box ad formats

4. 4
Technical Capabilities
Enhancing user engagement on the mobile ads by leveraging features like Gyro,
Click to Call, SMS, Camera access, Geo Location, Maps, Social Media for better
campaign performance.
Converting existing creative assets and Videos from Print, TVC, Outdoor etc and
optimizing them to Mobile centric files without comprising on quality.
Adpeck can help in building out of box ad format exclusively based on your
competition or a request from your customer.
Run TVC’s with Adpeck mobile video solutions
Can build assets from scratch

5. 5
Team Strengths
As our core team is based in Bangalore, INDIA, handling customer requests via
phone and email in APAC region will be easy and can sort out the issues ASAP.
Our engineers from extensive mobile background who constantly looks for latest
trends and applying them to mobile ad industry.
Use of technology as a tool, but presentation is the key

6. 6
Performance & Reporting
Performance: As all our tags have very small size of ad player code, rendering will not at all be a issue. Most of our
tags have performed well from CTR view compared to others in the market.
Reporting: Adpeck provides very detailed reporting metrics beyond just impressions and clicks. We make sure to
capture the necessary data as per the client request. With our dedicated Reporting team in place you are not far
away from any kind of reports.
Sample Metrics include…
Engagement: Screen, Expands, Clicks/Tap, Accidental Clicks, Device Type, Data Connectivity, Quartile, Custom
Actions, Social Interactions.
Viewability: Impressions Served, Impressions Viewed, Impressions NOT viewed, % of viewed Impressions and %
of Not viewed Impressions.
Placement: Total Viewable Impressions, Above the fold and Below the fold

7. 7
Pricing Structure
We offer flexible pricing models based on the volume and can be reviewed based on
the customer set frequency.
On a personal side we prefer working on CPM pricing model.
Open to work on exclusive partnership.
Flat fee is applicable for building custom or story based ad campaigns based on the
technical complexity.

8. 8
Value Addition
Teams are available physically via phones and emails to resolve customer queries.
Adpeck is not a replacement to internal creative teams, but works as an extension
arm in deploying technical features into the ad campaigns.
Regular enhancement and ideas on technology features implementation.
Competitive rates compared to other players.
End to End solutions provider.
Building exclusive and first in the market ad format innovations.

9. 9
Flagship Ad Formats
Mobile Overlay
Page Push
Floating Video
3D Cube – Rich Media + Video
Parallax Effect
180 degree angle video view

10. 10
Thank You
www.adpeck.com