The document outlines four strategies for businesses: 1) Make acquisitions or mergers to gain market share, provide long-term orientation, and add value for stakeholders, but it is risky and expensive. 2) Pursue a blue ocean strategy through innovation to gain profits and smaller competition with new solutions, but it is time-consuming and risky. 3) Join with competitors to avoid direct competition, develop joint products, and gain long-term orientation and more customers, but goals and reputation may not be congruent. 4) Take an avoidance position to be inexpensive and avoid confrontation, but it is not good for employee motivation and reputation may be questioned.

1. 1. Make Acquisition
or Merger
PLUS
1- bigger market share
2- long term orientation
3- higher value added generated
for stakeholders
4- faster development
2. Blue Ocean
Strategy
12345-
Innovation
Long term orientation
Higher profits
Smaller competition
New solutions fro export
3. IF YOU CAN
NOT BEAT –
JOIN
1- AVOID DIRECT
COMPETITION
2- JOINT PRODUCT
DEVELOPMENT
3- LONG TERM
ORIENTATION
4- MORE CUSTOMERS
4. avoidance
position
1- inexpensive
2- long term orientation
3- Avoid direct confrontation
with competition
MINUS
1 – risky
2 – expensive
3- problems with
antimonopoly institution
4- requiring new skills
1- Time consuming’
2- Needs special taskforce
to make survey
3- Risky
4- Needs for new people
skills
5- Rersonsibility for Quality
– needs close cooperation
with suppliers
1- CAN BE DIFFERENT
MISSION – LACK OF
GOALS congruence
2- JOINT REPUTATION
3- DEPENDENCE ON
THE PARTNER – RISK
OF LACK OF
RESPONSIBILITY
1- No so good for
motivation of employees
2- Reputation under
question mark