4. FunCab is a platform where one can learn
vocabulary in an effective manner such
that all the words one comes across get
permanently embedded in the memory
5. Learning is based on the fact that it becomes
very easy to learn new words if one is able to
relate it some visual, article, incidence or a
phrase etc
Example:
The word ‘Assiduous’ can be learnt by the fact
that it is made of the phrase “Ass” which
means a Donkey, We also know that it is a
hardworking animal.
Therefore the meaning of the word ‘Assiduous’
is Hardworking
7. Number Game (India)
150 million student population (aged 18 - 24)
10% of which have access to education (= 15 million)
Out of which 11 million have enrolled into colleges
Of which 70% of them have smartphone
Therefore 7.7 million student population becomes our target
8. Advantages of good vocabulary -
1. To score high in entrance exams
2. To comprehend what you read
3. To be able to write well
4. To persuade others
5. To increase level of confidence
9. The researcher Johnson O’Connor, known for his studies
about the impact of vocabulary on people’s lives, has drawn
many amazing conclusions from a vast amount of tests and
experiments, performed in more than 20 years of research.
This data shows that if one is aiming for the top jobs then he
or she must be fluent with english
10. There are hundreds of app aiming to enhance one’s vocabulary
Out of these apps only few are actually useful like VoLT,
Vocabulary Builder, vocabulary.com, Painless GRE etc
Only the app VoLT is close to this idea i.e learning vocabulary
through visuals and phrases but still it has no provision for
tests, videos, articles etc - Point of Differences
Competitors
13. Performance will depend on 3
factors
1. No. of registered users
2. Conversion ratio
3. Consumers’ review on Play store, Quora, Facebook etc
14. No. of registered users
The basic parameter will be how many downloads the
app gets in the first few months it launches.
The time take to have 1 Million users will serve as a
measure of how successful the business model has been
15. Conversion Ratio
The fraction of free users who turned to subscription
is also an important measure.
We shall aim for a subscription ratio of 5%
19. 1. Consumers
• Students aged 18 - 24 years
• Are most likely to focus on improving vocabulary
• In order to target competitive exams, interviews,
placement etc
20. 2. Collaborators
• App Developer (to build a user friendly app)
• Shutterstock (for visuals)
• Colleges and Universities societies and professors (for
spreading awareness among students)
• Coaching Institutes (for spreading awareness among
students)
21. 3. Company
My friends who are willing to invest in the App will be the
stakeholders
Also some of the entrepreneurs who are interested to
invest, will be our stakeholders
22. 4. Competitors
Following apps available on Android Play store are
potential competitors :-
VoLT- This app is our closest competitor in terms of the
method it uses to enhance one’s vocabulary
Others include Vocabulary Builder, vocabulary.com, Painless
GRE etc - but these apps doesn’t make use of visuals or
videos but rely mostly on test and quizzes.
23. 5. Context
The app will be developed within a budget
corresponding to the investment obtained
As students are tech savvy, the app will be designed such
that its UI is easy to comprehend and interesting to work
There will be a provision of video download so that one
can learn offline also
The app will effectively alleviate fear of vocabulary
especially among the engineering students
26. User friendly interface
Beautiful Visuals
HD Videos
Easy to understand phrases
Use of current articles of the newspaper
Quizzes and Tests
Bookmark option
28. App will be free for 100 words (ads)
Subscription for 500 words will cost Rs 11(ads)
Subscription for 1000 words will cost Rs 21(ads)
Complete subscription will cost Rs 49(no ads)
On referring the app to other, one will get free
subscription for 500 words
29. Since our app is targeting the tech savvy youth section, it would not
depend much on traditional forms of advertisement. Advertising
can be done extensively through the following channels -
1. Social media
2. In person interaction with faculty and students of top
Universities, Colleges and Coaching Institutes through some
workshop or PR desk
3. Website advertisements
32. Administration &
Financing Team
This is the core team that administers the entire
operations and accounts. It heads all other teams
and is responsible for growth and progress of the
company. It has to set targets and assign work to
all other teams
33. Design and Technical Team
The team will design (logo, User Interface)
and develop the app
34. Marketing Team
This team will be responsible for building a
relationship with the customers by building a brand
image through different communication channels. The
brand positioning of the company is dependent on the
efficiency of this team
35. Market Research 2 months
Designing and Building
App
4 months
Product and Pricing
Strategy
1 month
Then the App will be launched and communication
will go parallel
36.
37. DISCLAIMER
Created by Aditya Todi, DTU, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.
(See www.IIMInternship.com)
