The expectations of the digital customer are rising, how are you keeping up with it? Check out these 3 power moves which all the CEOs in the media industry are using to navigate digital transformation.

1. CEOs are startled by the rising expectations of
a digital customer. Here is what they expect
http://www.accenture.com/SiteCollectionDocuments/PDF/Accen-
ture-Pulse-of-Media-Trends-in-Digital-Media-and-Entertainment.pdf
http://www.nielsen.com/us/en/insights/reports/2014/the-us-digital-consumer-report.html
http://www.accenture.com/SiteCollectionDocuments/PDF/Accen-
ture-Pulse-of-Media-Trends-in-Digital-Media-and-Entertainment.pdf
http://www.rustreport.com.au/issues/latestissue/the-digital-tipping-points-are-here-deloitte-media-consumer-survey/
http://www.apple.com/pr/library/2013/06/19HBO-GOWatchESPN-Come-to-Apple-TV.html
http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/
http://www.ey.com/Publication/vwLUAssets/EY-Sustaining-digital-leadership/$FILE/EY-Sustaining-digital-leadership.pdf
http://www.bbc.co.uk/mediacentre/latestnews/2013/dg-iplayer.html
http://www.deloitte.co.uk/mediaconsumer/assets/downloads/Deloitte-Media-Consumer-Survey-2014.pdf
http://www.reuters.com/article/2014/02/25/us-walt-disney-cloud-idUSBREA1O0US20140225
http://blogs.wsj.com/cio/2013/01/23/cbs-interactive-cio-moves-web-sites-to-the-cloud/
http://www.rapidtvnews.com/2013061728330/fox-modernises-opera-
tions-to-keep-up-with-digital-media-transformation.html#axzz3DNrd8Yh3
Companies combining the 3 pieces together
just the right way
Netflix revamped their user interface on most devices by running multiple
eye-tracking studies and A/B consumer tests to improve product offerings
and allow seamless screen to-screen experiences.
65%
of consumers use catch-up
services, including online
video services to watch shows
later.
44%Warner Bros transformed traditional ways of storing and sharing content
into a single, totally integrated digital operation that started with Media
Asset Retrieval System (MARS) and later extended to their entire digital
assets lifecycle.
Consumers are willing to see
online ads for access to
free content.
62%BBC launched their next generation BBC iplayer with innovative features
such as pop-up channels, online channels to deliver relevant and
personalized content. consumers are ready to pay
more for better availability
of content anywhere
and anytime.
78%HBO adjusts to multiple“first-screens”with HBO Go which allows users to
watch any program on the mobile phone and launch the program on TV,
resuming where they left.
of consumers access content
through more than
one device.
56%The Sun newspaper bundled print subscriptions with mobile device access,
including exclusive video clips of European football for the ardent fans.
Sun is one of the early adopters of multi-channel engagement strategy in
print media.
of consumers access news
on mobile phones.
39%The Wall Street Journal expanded their digital subscription with a flexible
“paywall”to drive digital revenue growth from both subscribers and
advertisers. This helped them deal better with advertising ebbs and flows
to expand their geographical reach.
Users use more than
one digital device to
consume news.
CEOs are responding with 3 power moves
Customer
Experience
Digitizing
Operations
Business
Transformation
Media companies are
changing the way they run
their business by embracing
technology. They are now
transitioning to provide fluid
content on versatile devices.
Media companies realize the
value of consumer’s personal
data across all touch points,
which helps them gain
customer loyalty. With
predictive analytics approach
and socially informed
knowledge, media companies
are now following consumers
screen-to-screen with
personalized content.
Media companies are moving
towards digital products by
bringing agility in platform
building and by digitizing the
process to roll out immediate
and flexible content.
Connecting data and cloud to navigate
the transformation
MOBILE FIRST
CHANNEL ENGAGEMENT
SCALE WITH THE CLOUD
Design Apps to personalize the
travel experience across multiple
points of the journey.
Merge customer data from all
sources to build a comprehensive
view of every customer.
Use predictive analytics to
understand customer behavior
and create highly targeted offers
and personalized service.
Support your digital programs by
building enterprise class applications
and scalable infrastructure with
the cloud.
PERSONALIZATION
SINGLE VIEW OF
CUSTOMER
RESOURCES
Companies who are struggling, are getting
stuck with
Lack of multi-channel
content strategy
Lack of a single view of the consumer
Old technology
and platforms
Companies that are not adopting a
multi-channel strategy and offering
services such as HD Streaming are
missing out on a majority of customers.
Companies that are not leveraging consumer
data and media analytics across touchpoints
to provide personalized content are not able
to retain existing customers.
Companies that are still using old
technology for media applications
may miss an opportunity that might
have led to a winning streak and may
find it difficult to roll out new features
and to the market.
The cloud is the pipeline
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Whether provisioning new
machines or deploying apps
across devices, the cloud makes
it easy to build highly available,
infinitely scalable apps and APIs.
Compute The ability to manage high
output, low-latency data on
the cloud helps to scale
predictive analytics and leverage
machine learning.
Analytics
The cloud helps in creating
Event Notification Hubs to
ingest, process, and orchestrate
notifications to scale.
Web Scale
Virtual Machines and Load
Balancing capabilities help
companies automate and
stay agile
Agile
Infrastructure
Encode, stream and store rich
media and deliver them across
millions of end points
Media Storage
and delivery
What’s Keeping
CEOs of
Media Companies
Awake At Night?
Data is the new “Oil” in the media industry
HOW ARE CEOs NAVIGATING
THIS DIGITAL TRANSFORMATION?
PROBLEMS CEOs ARE FACING TO
NAVIGATE DIGITAL TRANSFORMATION
“I want my content to
be accessible on the
screen of my choice”.
Multi-channel strategy with
uniform and flexible content
across all channels.
Personalized offers and
recommendations saves
customers time and reduces
time for decision making.
“I want you to send
me exclusive offers
based on my check-ins”
“I want to be able to
access my content
whenever I want”
Develop a portal offering all the
features and functionalities with
an exclusive focus on quick
response time and flexible con-
tent availability.
“I don’t want to read
repetitive content”.
Provide personalized content
based on the past viewing
history of the customer to
ensure that the content is
non-repetitive.
“I want all my channels of
content consumption to
have an awesome UI”.
Provide users a uniform and
engaging User Experience across
all channels.
“I want you to remember
my likes and preferences”.
System to gather and analyze
consumer data and preferences
to provide personalized content.
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Pandora uses big data to
analyze the characteristics of
individual songs, adding the
information to a huge database.
The service matches song
characteristics to user
preferences to determine
which songs are included in
each user’s playlists and hence
provide personalized content.
Forbes built an exclusive data
analytics model to deliver
relevant and timely content.
50% of Forbes’ monthly traffic
comes from articles that are
more than 30 days old. Their
articles lived longer as it
provides content the users want
to read.
Netflix uses data-visualization
tools on a continuous basis to
gain insights, tweak their
existing offerings and also solve
pressing business matters.
Netflix uses sophisticated Big
data tools to serve the interest
of their customers.
The digital division of CBS, which is
home to more than 30 Web properties,
including high-profile sites such as
CBS.com, CBSSports.com and other
destinations such as last.fm, Chow, CNET
and UrbanBaby, replaced proprietary
systems with cloud systems which
helped reduce cost and improve agility.
At 20th Century Fox, IT is aligning
with the business to drive the
digital transformation through
cloud for managing, collaborating
and distributing media assets
globally and it also provides an
ideal environment to support
their internal cross-divisional
customer needs.
Walt Disney uses cloud technology
on Disney Movies Anywhere, a
service for consumers to watch
Disney, Pixar and Marvel films
online and store them in the cloud.
The service allows consumers to
buy digital movies from a library of
more than 400 titles through Apple
Inc's iTunes store and the Disney
Movies Anywhere website and app.
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