Comparative Study on ITC and TATA STEEL on Corporate Social Responsibility

1. • ADITI ANGEL PATRO
• NITESH KUMAR
• JAI PRAKASH MISHRA
• PUSHPRAJ SANTOSHI
CORPORATE SOCIAL RESPONSIBILITY
Presented By:

2. Core Values
• ITC's Core Values
aimed at developing
customer-focus and will
deliver what they need in
terms of value, quality
and satisfaction.
• ITC believes mainly on
“Touching your life
Everyday”.

3. COROPORATE SOCIAL
RESPONSIBILITY
 THE IMPACTS OF A COMPANY’S ACTION ON SOCIETY AND
ENVIROMENT
 CSR IS NOT ABOUT HOW COMPANIES ARE SPENDING
MONEY BUT IT’S ABOUT HOW THEY CONTRIBUTING THEIR
PART IN THE DEVELOPMENT OF THE SOCIETY
3

4. CONTENT
• MISCONCEPTION
• PROFIT AND EXPENDITURE
• AREAS OF IMPACT
• AWARDS AND HONOURS

5. 5
• It is not only related to cigarettes
manufacturing company.
• It is also related to the other activities.
MISCONCEPTION

6. FAST MOVING CONSUMER GOODS
(FMCG)

7.  CSR Expenditure
 Net Profit

8. AREAS OF IMPACT :
 Women Empowerment Programme

 Livestock & Dairy Development
 Supporting Primary Education
 Empowering the differently abled
 Small Scale Unit
Social Farm and Forestry

9. • This Programme has
benefitted to more than 4 lakhs
rural women to become self
sufficient.
• This Programme imparts
education to rural women so
that a better society can be
made.
• Has created self-help groups
of women which have now
become self-sufficient by self-
micro financing.
Women Empowerment Programme

10. • Provides the farmers with cloned
seeds which grow better and
produce better in harsh
conditions.
• Provides farmers with know-how
to convert their wasteland into a
Plantation producing land.
• Helps the farmers and tribal's to
produce plantations on their
wastelands.
Social Farm and Forestry

11. Livestock & Dairy Development
• Aims at assisting cattle-owners to
upgrade their low-yielding
indigenous stock through cross-
breeding by artificial insemination.
• Animal husbandry services to over
8,00,000 cattle.
• More than 35,000 farmers will
benefit through higher realisations
for their milk through state-of-art
milk procurement network and
transparent measurement systems.

12. Supporting Primary Education
• ITC has set up Supplementary
Learning Centres
• Provides infrastructural assistance to
Government schools such as furniture,
books, teaching aids, classrooms and
toilets.
• Supports outreach projects, including
mobile libraries that foster the reading
habit and a ‘roaming laptop’
programme that promotes computer
skills and interactive learning.

13. • ITC gives fair chance to the
differently abled persons to earn a
livelihood.
• ITC have employed over 100
differently abled persons to jobs
like house-keeping, teleworking,
bakeries and also as musicians.
• The company provides these
people with special training and
equipment to deal with their day-
to-day work.
Empowering the differently abled

14. Small Scale Units
• Market Reach of more than 150 Small
and Medium Enterprises(SMEs).
• More than 87% of raw materials and
stores & spares have been locally
procured during 2013-14.
• Set up sourcing centres in rural India
for several of its product categories,
both directly and in collaboration with
various State agencies and NGOs to
assist in the creation of sustainable
livelihoods.

15. Awards and Honours
• Ranked no.1 in CSR for consecutive 2nd year in the category “MOST ACTIVE
IN CSR” by “Nielsen Corporate Image Monitor 2012-13”.
• ITC was ranked 2nd among top Indian companies in the first of its kind
Standard & Poor Environmental, Social and Corporate Governance ratings
(2008).
• ITC was ranked the world’s 6th largest sustainable value creator among
consumer goods companies according to a Report by Boston Consulting Group
(2010).
• ITC was conferred the Corporate Social Responsibility Crown Award for
Water Practices from UNESCO and Water Digest (2008).
• ITC was the 1st Indian Company and 2nd in the world to win the Development
Gateway Award for its trail-blazing e-Choupal
initiative (2005).

16. CONTENT
• Responsible development
• Sustainability impact
• How TATA STEEL looks CSR
• TATA STEEL vision
• Achievements
• CSR expenditure

17. XAVIER INSTITUTE OF SOCIAL SERVICE, RANCHI
Csr @ Tata steel

18. Responsible Development
• The Tata Steel group’s core purpose is “To improve the
quality of life of the communities we serve through long-
term stakeholder value creation”.
• At Tata Steel, sustainable development and inclusive
growth is facilitated by the Corporate Social
Responsibility (CSR) department through its operating
arms i.e., the Tata Steel Rural Development Society
(TSRDS), the Tata Steel Family Initiative Foundation
(TSFIF), the Tata Steel Tribal Cultural Society(TSTCS) and
the Tata Steel Skill Development Society (TSSDS).
• Its initiatives span health, education, sports, sustainable
livelihoods, drinking water, renewable energy (solar
street lights), employability training and ethnicity.

19. Sustainability Impacts

20. How Tata steel looks csr
Responsibility towards itself:
• It is the responsibility of each corporate entity run business and to
work towards growth, expansion and stability and thus earn profits.
If the corporation is to achieve social and economic ends,
organizational efficiency should be boosted up.
Responsibility towards Employees:
• Employees are the most important part of an organization.
Following are some of the responsibilities which a business entity
has towards its employees-
• Timely payment
• Hygienic environment
• Good and impartial behavior
• Health care through yoga
• Recreational activities
• Encouraging them to take part in managerial decisions

21. contd…
Responsibility towards shareholders:
It is the responsibility of corporate entity to safeguard the
shareholders‘ investment and make efforts to provide a reasonable
return on their investment.
Responsibility towards state:
Out of the profit available, the state is entitled to a certain share as per
the income tax laws. Utmost transparency has to be exerted regarding
the profit &loss account and the balance sheet.
Responsibility towards consumers:
The Company should maintain high quality standards at reasonable
prices. It should not resort to malpractices such as hoarding and black-
marketing.
Responsibility towards environment:
It is the responsibility of the organization to contribute to the
protection of environment. It should produce eco -friendly products.
Moreover, industrial waste management must be taken care of.

25. Significant CSR Achievements,
Financial Year 2014-15
• A CSR Advisory Council was set up with eminent names from
academia and the development sector to guide the
Company’s approach towards CSR.
• Project MANSI on maternal and new born survival, which is
underway in 167 villages of Seraikela district, has brought
down the infant mortality rate by 26.5% .
• Project RISHTA on adolescent health was scaled up from
Seraikela Kharsawan to other operational areas of the
Company and is now being implemented in 700+ villages
across 7 districts in Jharkhand and Odisha.
• To provide healthcare services to deprived communities, Tata
Steel in partnership with Hewlett Packard set up an E-health
center at Bagbera in Jamshedpur. Patients are catered to by
doctors sitting at a distant location using real time technology
solutions.

26. Achievements continued..
• Jyoti Fellowship was given to nearly 3,000 meritorious
students from the SC/ST communities across Jharkhand,
Chhattisgarh and Odisha.
• The Company partnered with several organisations to
set up skill development centers for IT, hospitality,
textile, cosmetology etc.
• To empower farmers of Patamda, a Market Yard was set
up in January 2014 to provide options to aggregate and
market the agriculture produce at a fair price.
• Under the solar street light project, nearly 2,300 solar
street lights were installed in villages of Jharkhand and
Odisha.
• Nearly 10,000 youth learned tribal scripts for Ho,
Santhali and Oraon languages.

29. A CENTURY OF TRUST
“We generate wealth for the people. What
comes from the people must, to the extent
possible, therefore get back to the people.”
- Bharat Ratna, J R D Tata
THANK YOU