1. ‫سالم‬Pakistan Television Corporation
presents an exclusive show with the parliamentarians
Records: March 13th 2013
‫پارلیمان‬
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

2. [Duration: 70 minutes content] I Salam Parliman®
Genre: Satire based Poetic & Musical
“SHOW”
Segment 1: [Intro host]
Bushra Ansari
Segment 2:
[political satire by:
Inam ulhaq Javed]
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
8
minutes
2
minutes
Preamble

3. [Duration: 70 minutes content] I Salam Parliman®
Genre: Satire based Poetic & Musical
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
The show & fragments

4. Aitizaz Ahsan
Senator PPP
Kishwar Zehra
MNA MQM
BushraAnsari
(Compare)
8
minutes
Segment 3: Mushaira session ‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

5. &theband™
Misha Shafi
1: Jugni
2: Chori Chori
3: Dasht-e-Tanhai Main
4: Ishq Aap Bhe Awalla
5: Lambi Judai
6: Akhiyan Udekdiyan
7: Dhole Baaje Ga
20
minutes
Segment 4: Musical session
‫وژن‬‫ٹیلی‬‫ستان‬ِ‫ك‬‫پا‬
exclusivepresentation

6. 1964 –
Brand Audit
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
Oct 1963 decided to start TV
Nov 1964 Lahore tested
Jan 1967 Rawalpindi commissioned
May 1967 PTV Public Limited
Nov 1967 Karachi
Sept 1969 First Booster Operation
Dec 1972 Satellite Earth Station
Jan 1973 First Country to transmit
content to Europe
Nov 1974 PTV Quetta
Dec 1974 PTV Peshawar
Mar 1975 All 5 stations synced
Jul 1976 Colour transmission
Years in fact 50 to be precious. Half
a century of brilliance and express
growth ; content’s been the king
and News has been a national
habit.
When Television became the fuel
to the fire of passion in 1965 war,
and when Pakistan needed a mere
4 runs to win on the last ball.
From the remote ends to the new
beginnings, Pakistan Television has
reached out to every Pakistani’s
imagination and touched hearts.
Where the cued prospects rise as
legends today.
Lahore (26th November):
an experimental transmission that
went completely ‘ballistic’. Took a
leap of 10 years to have a complete
network and another two, to paint
our visions’ rich.
An institution to an industry mark
an ever evolving era, Nov 26th
2014

7. The people
Legends
Actors
Directors / Producers
Mgmt.
The advent
H&V growth through decades
Stations
Entrenchment
Beams / innovative genre
The Content
The King
brand essence & the core extract
Best of 5 Decades

8. Aahat
Aanch
Aap Janab
Aashiyana
Ab Mera Intazar Kar
Adam Ke Betay
Aik Din
Ainak Wala Jinn
Aja'ib Khana
Alao
Al-Arabi Sehlun
Alif Noon
Alpha Bravo Charlie
Amarbel
Amarbel
Amawas
Apna muqam paida
kar
AnKahi
Aanch
Andhera Ujala
Angar Wadi
Anghan Tera
Aroosa
armaan
Ba Adab Ba Mulahiza
Babar
Bandhan
Barzakh
Boota From Toba Tek Singh
Bint e Adam
Choti Si Duniya
Chubhan
Comedy Theatre
Chunri
Deewar
Dhoop Kinaray
Dhuwaan
Din
Dosra Asman
Dubai Chalo
Dil Se Dil Tak' '
Din Dhallay
Dil Lagi
Drya
Family Front
Fifty Fifty
Feroza
Ghar Aik Nagar
Guest House
Gulls and Guys
Content
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

9. Khuda Zamin Say
Gaya Nahi
Kashkol
Kasak
Kangan
Shab Daig
Shahbaz
Shaheen
Shahpar
Sitara aur Mehrunisa
Sona Chandi
Sooraj Ke Sath Sath
Studio Dhai
Sunehray Din
Saiban Sheeshay Ka
Shella Bagh
Sach Much
Taleem-e-Balghan
Tanhaiyaan
Tariq Aziz Show
Thora Sa Asman
Tum Se Mil Kar
Uraan
Uncle Urfi tiktik
company
Waris
Hai Jaidi
Half Plate
Halfset
Hawa Ki Beti
Hawain
Hawa Rait Aur Angan
Hissar
Inkar
Irtiqa
Inspector Khojee
Jungle
Jangloos
Janjalpura
Kasoti
Kaliyan
Khata
Khalish
Khufia Jazeera
Khuda Ki Basti
Khwaja and Son
Kiran Kahani
Kisay Awaz Doon
Kitnay Door Kitnay
Paas
Kanch Ke Par
Werdi
Zawia
Zeenat
Zaanjeer
Laag
Labaik
Lahori Gate
LadlaLanda Bazar
Maizban Pakistan
Mandi
Marvi
Miratul Uroos
Mirza Ghalib
Bandar Road Per
Mishaal
Moin Akhter Show
Musafat
Mera Naam
Mangoo
Masoori
Nai Awazen
Neelam Ghar
Nijaat
Nishan-e-
Haider (series)
Parchi
Palay Shah
Pooray Chand Ki Raat
Raat
Raat, Rait, Hawa
Raiza Raiza
Rozi
Rahain
®‫ن‬‫وژ‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

10. Werdi
Zawia
Zeenat
Zaanjeer
Laag
Labaik
Lahori Gate
LadlaLanda Bazar
Maizban Pakistan
Mandi
Marvi
Miratul Uroos
Mirza Ghalib
Bandar Road Per
Mishaal
Moin Akhter Show
Musafat
Mera Naam
Mangoo
Masoori
Nai Awazen
Neelam Ghar
Nijaat
Nishan-e-
Haider (series)
Parchi
Palay Shah
Pooray Chand Ki Raat
Raat
Raat, Rait, Hawa
Raiza Raiza
Rozi
Rahain
®‫ن‬‫وژ‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

11. everybody who took a trip back to the
memory lane, is in fact “the
audience”!
A mere list for some, A whole lot of expression for most. I Reminisce, the then novelties I
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
When revival of old content & components can I Pakistan’s first TV Channel I
Brand Audit

12. from Pakistan’s first to Pakistan now, a complete experience of
Pakistaniat*
The Essence
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
Connects beyond bounds
Beyond being State’s / or (Seth)’s
The brand essence

13. The Big Idea
50 years of TV Advent
Pakistan Television Corporation
“‫ستان‬ِ‫ك‬‫”پا‬
[Being Original is the key.
An exclusive campaign marking 50 years of producing,
television, talent to legends, content connections, channels
to audiences, memories for Pakistanis – the true Pakistani
TV. The true Pakistaniat]
‫وژن‬ ‫ٹیلی‬
‫ہے‬ ‫یہ‬
Not just the story of a brand called PTV,
this is the story of Pakistan.

14. IgniteQuest for Pakistaniat, drive a 60% youth population,
image building and value enhancement
Amplification
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

15. Ads (campaign) that compels, entice, seduce and drive a call of action. The action
to re-engage people to the cause of being a Pakistani, owning what is there’s; the TV, the
State, the dream.
-------------------------------------------------------------------------------------------------------
Intelligently crafted and unique on their amplification strategy, the campaign is to entrench
audiences beyond functionality.
------------------------------------------------------------------------------------------------------
The campaign is to revealed, not ATL above the line (TV, Print, Radio), nor on BTL below the line
(Outdoors);
but to go beyond the line.
Amplification
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
1
2
3
*3 fold strategy

16. Amplify
Amplification
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

17. “Target everyone, go everywhere,
do everything”
Dwight D. Eisenhower, Supreme Allied Commander of WW2

18. *November 26’ 2013
PTVC will have a 4 seasons welcome platter for the big 50th.
Amplification
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬
*Timelines
Nov, Dec, Jan Feb, Mar, Apr May, Jun, Jul Aug, Sep, Oct Nov
Hint
Reminisce content
Revisiting campaigns
Animated & prod.
Social Media buildup
Incentivized interacts
Subtle flavoring
Live shows flavoring
Exclusive on-ground
Events
Documentaries
making, Musicals
Brand partnership
Brand tie-up [CP]
Endorsements
Tease
Introduce the idea
‘Pakistaniat’
Thematic Campaigns
OOH, BTL Activations
Radio & print tie-ups
Advent of TV content
across media beams
Reveal
Ye Hai Pakistan
Television
Radio
Print
Mall activations
Institutions
Social Media
7886
Albums & DVD(s)
Unveil
Marathon
:Ye Hai
Pakistan
50 years of
Pakistan
Television

19. Phase 1
• Fillers flash back promotions of Yester-
content
• Snippets of 60s & 70s USP(s)
• Special content on Classical (POP)
musicals
• Now and then One liners from famous
celebrities
Communication medium mapping
Phase 2
• Making of PTV
• Exclusive documentaries &
docudrama
• Media Advertising (categories defined)
• Flavoring of all major calendar events
• Special content with the legends
• Concerts & event tie-ups
• Brands tie-up on consumer promotions
Amplification
Phase 3
• Unveiling theme “Ye Pakistan Hai”
• Outdoor Advertising
• Media Kit - Brochures & Sales
Literature
• Collaterals / Audio-Visual Presentation
• Album launch (on volumes)
• DVD(s), giveaways
• Late hour and special weekends ‘back
to the future’ time band
• School activations, Pakistan Day tie-
ups
Phase 4
• Entrenchment across Pakistan, in
person and SMS activations
• The Big ticket event at all centers;
• Special Thematic content marking the
advent
• Marathon campaign of the big idea
• Phased in like the yesteryears election
transmission

20. Digital Media & ATL
(a) Content syndicate – integration, exclusive content
(b) Two way channelizing through sms interactivity
(c) Social websites for local and expatriate communities
(d) Radio programs, jingles, radio drama, print tie-up
BTL
(e) School & Institutions activated platforms, clubs and malls, railway
stations and airports, remote area thematic drills based on the big
idea “Pakistaniat – Ye Hai Pakistan”
(f) Brand partnerships on -ground activations
(g) Concerts (organized) and partnered
Amplification TV
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

21. Television
(f) Special docudrama; films
(g) Yester-year serials, snippets, fillers, special
concerts, thematic ID(s), promos
(h) Animated content development, musical
shows
(i) Introducing classics remakes,
Amplification through TV
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

22. Collaterals
- Special editions Musical history of Pakistan
- Special DVD(s) merchandizing
- Memorabilia
- Awards ceremony
- Expatriate endorsements & talent exchange
Amplification through TV
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬

23. ‫ہے‬ ‫یہ‬
“‫ستان‬ِ‫ك‬‫پا‬”Pakistan Television Corporation
Marking 50 years of TV advent
‫وژن‬ ‫ٹیلی‬ ‫ستان‬ِ‫ك‬‫پا‬