Procter & Gamble began as a small candle and soap company founded by William Procter and James Gamble. It is now a massive multinational consumer goods corporation with over 138,000 employees worldwide and $79 billion in annual sales. P&G leads the market in 15 of the 21 product categories in which it competes. The company invests heavily in research and development, customer research, and brand management to drive innovation and ensure its products meet consumer needs. P&G's success demonstrates the value of a long-term outlook, aggressive marketing, cost efficiency, and focus on quality and brand portfolio management.

1. Procter and Gamble – Sky is the limit

3. Procter & Gamble was founded by WilliamProcter and
James Gamble as a small candle and soap company

4. Their First Product

5. Procter and Gambleis now an American
multinational FMCG giant

6. CurrentProductMix

7. • Today , P&G is one of themost skillful marketers of consumer
products in theworld
• The company employs more than138,00 Peopleworldwide
andhas total sales of $79 billion per year.
• It is the marketleader in 15 of the 21 product categories it
competes.
• Has 2 milliondollar R&D budget and serves 4 billionpeople
in 180 differentcountries

8. Evolution

9. Decoding
The Philosophy of
P&G

10. 1) CustomerKnowledge

11. P&G spends $100 onover 10,000 consumer
research projects

12. 2) Longterm Outlook
• P&G takestimeto analyze each opportunity carefullyand
thencommitsitself to makingthis product a success
• It struggledwithpringles almost a decade before achieving
market success

13. 3) ProductInnovation
• Employs more science Ph.DthanHarvard , Berkeley and MIT
combined.

14. 4) Quality Strategy
• P&G designs products of above average quality and
continuouslyimproves themin ways thatmatter

15. 5) BrandExtension Strategy
• Old Spice extendedits brand from household men’s fragrance
to deodorant.
• This Strategy gains more Shelf space and prevents mobility of
competitiors.

16. 6) Multi-Brand Strategy

17. 7)CommunicationPioneer
Whopping $2.3Billionbudgeton
advertising [largest]

18. 8) AggressiveSalesforce

19. 9) Cost Cutting Strategy
• P&G spends significant amountdeveloping and improving
production menthods.

20. 10) Brand Management

21. Wha

22. 1) Cut throat Competition

23. 2) Dilution of brand

24. o

25. P&G shiftedfocusmore onsocialmedia to infuse
stronger emotional appeals

26. P&G Youtubead for 2016 Rio Olympics (Click toview)

27. Future?

28. Concentration on Green Products

30. Conclusion?

31. Presented by
ADIKESHAV C,
IV year Undergraduate,
SASTRA UNIVERSITY,
INDIA.

32. source
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