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Portfolio-ADEEL GHOURI
1. Social Media Marketing | Branding | Website
Management | SEO
| Ad Campaigns | PR
ADEEL GHOURI
2. Hi! I’m Adeel Ghouri, and I've been working as a
digital marketing strategist for at past 8 years with an additional
couple of years in ad/web copy writing, which is actually how I began to
write professionally.
To describe what I do, I'd say there are content writers, and there are
content creators – and I happen to be the latter. I’ve always loved working
with new, impactful ways to creating effective marketing messages for
target audiences. I’ve created web copy and formulated social media
strategy for clients in a broad spectrum of niches – from cosmetics and
skincare to financial services and investing, from healthcare and geriatric
care to automotive services and luxury car detailing, from fitness and
nutrition to mental health and psychology…You get the picture.
I have worked with great ad agencies & IT companies like Viral Edge, Synite
Digital, Fizzz Social, TRC Digital, Tech Horizontal.
I’m well versed in developing social media strategies and helping the
clients keeping and maintaining social media presence.
Been part of many digital marketing campaigns from concept to execution
and have a strong grasp of current social media/ PR and digital marketing
tools such as Social Bakers, Google Analytics, Facebook Ad Managers, Hoot
Suite, Canva, Brand Mentions, Newswire.
3. I help brands create thumb stopping content remotely and via
our pool of content creators. My mantra is, beautifully told
stories on social, keeps your brand SPIRITEDevery day!
MY
MOTTO FOR
BRANDS!
4. SERVICES
DIGITAL
STUDIO
Are you a restaurant, salon,
bakery, clothing label,
educational institute fitness
center, service provider or an
FMCG?
We can create really thumb
stopping social media designs/
strategy/ Ad campaigns and
manage your social channels
as well.
Website Designing &
Development
Do you want to build a
custom WordPress site or
looking for an E-com Site?
You are on the right place,
from domain name
suggestion to hosting and
from development to
website maintenance we
have got your covered.
5. Social Media Brand Guide
Animated Social Graphics
Instagram/Snapchat Stories
Product Photography
Digital Videos
Channel Management
Social Media Ads
Performance Marketing
Social Media Audits &
Consultation
Analytic Reports
Digital Content
Campaigns
Blogger Meetups
Traditional PR
Brand Positioning
Digital Strategy & Yearly Plan
Category Research Reports
INFLUENCER
MARKETING
CONTENT
STUDIO
BRAND
CONSULTANCY
SOCIAL MEDIA
MANAGEMENT
22. DIGITAL MARKETING GOALS FOR NE
MARKETING
OBJECTIVE # 2
MARKETING
OBJECTIVE # 1
DIGITAL MARKETING
OBJECTIVE # 2
Activate the brand on digital and generate awareness &
interest
Translate brand awareness & interest into conversions
i.e.
e-commerce sales.
Create & establish a unique brand personality and
translate it aesthetically, into all marketing material: logo,
social media posts, videos, brochures
23. • Creation of A Brand Guide
• Social Media Posts
• Short Animated posts
• Youtube Content Management
Establish a unique
brand personality
• Qualitative assessment of ALL
CREATIVE MATERIAL to be in
alignment with the agreed upon
look & feel and tonality.
Generate awareness
& interest
• Impressions & Reach
• Engagement Rate
• Website Traffic
• Awareness Content
• Media budget for high reach & Targeting
Strategies to reach the high potential
customer
OBJECTIVES MEASUREMENT STRATEGIES
Conversions • Number of Orders
• Conversion Content
• Retargeting Methods
• Performance Marketing Strategies
26. Social
Media
Marketing
Road
Map
1. Social Media Management
• 20 Social creatives (Static + short animated posts)
• Content Curation
• Campaign Strategy
• Advertising (Facebook, Instagram, Search Ads, YouTube Ads)
• Ecommerce Marketing (If Required)
2. Social Media Content Bucket
• Oral Hygiene Awareness
• Facts
• Product Features & Benefits
• Lifestyle
• How To Short Animated Posts
• Polls
• Brushing Techniques
• Riddles / Trivia
QTR 1
27. Platform Measurement Metric Rate
Budget (Each
Month)
Est. Results
AWARENESS
Facebook CPM
(cost per 1000 impressions)
$0.7-$0.9
100,000
PKR
Q1 1 Million
Impressions
(KLI – Multan,
Bahawalpur, Sialkot)
(times the brand’s post
is seen)
Q1
Facebook
(video)
CPV
(Cost per view)
$0.003-0.005
Instagram CPM
(cost per 1000 impressions)
$1-$1.25
YouTube
CPV
(Cost per view)
$0.007-0.010
Commission Nil Nil
12% $
Fluctuation &
Merchant
Charges
Total Nil Nil 112K
Media Spend
28. OUR STRATEGY WILL BE TO SPEND 100K
MARKETING BUGET ON AWARENESS &
INTEREST GENERATION IN THE FIRST 3
MONTHS.
MONTH 4 – 12 WE WILL GRADUALLY INCREASE
THE PERCENTAGE OF CONVERSION BUDGET.
Nero’s Journey from
Awareness to
conversions
29. Description QTY PRICE
• Social Media Strategy
• Content Curation
• Page Optimization
• Social media creative
posts
• Online reputation
management
• Community
management
• Branding & designing
20-22 Posts + Short
Animated Posts Per Month
Platforms:
Facebook + Instagram +
Twitter +
YouTube
(For YouTube Video content will be
provided by the client, else additional
production cost will be incurred.)
Monthly Retainer
PKR 70,000
Retainer Fee
