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Using Video For Business: Why It Works and How To Get Started

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Adashmore Creative, LLC
Adashmore Creative, LLC

Did you know video in email marketing increases click-through-rates by 96%? What about sites with video receive 18% more calls? No? It may be time to consider using video in your marketing strategy.

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Using Video For Business
WHY VIDEO? First, let’s take a step back and look at the big picture
OUTBOUND MARKETING…
… IS BROKEN
ITS BEEN REPLACED BY INBOUND MARKETING SEO & PPC Public Relations Blogging Opt-In Email Lists Earned Social Media Video Content
INBOUND MARKETING • Earning attention organically • Responsible for 90%+ of clicks on the web • Lower average cost to acquire a new customer • Powered by creativity, talent and effort • Generates momentum, making future efforts easier Rand Fiskin, Moz CEO
SO WHY VIDEO?
VIDEOS ARE PRETTY POPULAR
VIDEOS ARE ENGAGING • Roughly 8.5 in every 10 online users can be reached through online video marketing • 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)
VIDEOS ARE EASY TO DIGEST • Easier for most people to retain information from a video rather than reading it online • More compelling than a webpage • Viewers see personality and passion • 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information Brainshark
VIDEOS ARE GREAT FOR SEO • Videos are embeddable and modular • Those Google crawlers love new content • Pro Tip: Include transcript whenever possible
VIDEOS ARE SHARABLE • A shared video can spread like wildfire • Viral videos give brands millions of impressions • K-Mart – ‘Ship My Pants’ – 18M views in 2 months; extensive media coverage and social media buzz • Maximize reach through social media
VIDEOS COMPLIMENT EMAIL • Videos boosts email marketing • Marketers using video in email were generating 40% higher monthly revenue than those who did not • Benefits include increased click- through-rates, increased time spent reading the email, increased sharing/forwarding of the email message Relevancy Group Survey, 6/19/2013
ALL IN ALL, VIDEOS MAKE PEOPLE HAPPY…
LIKE THIS GUY
encourage conversation AdashmoreCreative.com info@AdashmoreCreative.com 410-667-1723

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Using Video For Business: Why It Works and How To Get Started

  • 1. Using Video For Business
  • 2. WHY VIDEO? First, let’s take a step back and look at the big picture
  • 5. ITS BEEN REPLACED BY INBOUND MARKETING SEO & PPC Public Relations Blogging Opt-In Email Lists Earned Social Media Video Content
  • 6. INBOUND MARKETING • Earning attention organically • Responsible for 90%+ of clicks on the web • Lower average cost to acquire a new customer • Powered by creativity, talent and effort • Generates momentum, making future efforts easier Rand Fiskin, Moz CEO
  • 9. VIDEOS ARE ENGAGING • Roughly 8.5 in every 10 online users can be reached through online video marketing • 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)
  • 10. VIDEOS ARE EASY TO DIGEST • Easier for most people to retain information from a video rather than reading it online • More compelling than a webpage • Viewers see personality and passion • 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information Brainshark
  • 11. VIDEOS ARE GREAT FOR SEO • Videos are embeddable and modular • Those Google crawlers love new content • Pro Tip: Include transcript whenever possible
  • 12. VIDEOS ARE SHARABLE • A shared video can spread like wildfire • Viral videos give brands millions of impressions • K-Mart – ‘Ship My Pants’ – 18M views in 2 months; extensive media coverage and social media buzz • Maximize reach through social media
  • 13. VIDEOS COMPLIMENT EMAIL • Videos boosts email marketing • Marketers using video in email were generating 40% higher monthly revenue than those who did not • Benefits include increased click- through-rates, increased time spent reading the email, increased sharing/forwarding of the email message Relevancy Group Survey, 6/19/2013
  • 14. ALL IN ALL, VIDEOS MAKE PEOPLE HAPPY…