This presentation gives an overview of the evolution of various brand logos; i.e. how they appear initially to how they emerged to what they are today.

1. LOGOS OF VARIOUS
BRANDS
Advertising (I)
Presented by:
Attroba Adan (001) Bilal Rashid (019)
Maria (003) M. Zaheen Butt (009)
Shaista Iftikhar (013) Ayesha Farooq (014)
Faiza Qamar (022)

2. 1- WALMART
The Walmart logo symbolizes a spark, inspiration and the great ideas of Sam
Walton. The Walmart logo has various other meanings attached to the chosen
shape, color and font of the logotype.
• The shape signifies Walmart to be environmentally-friendly and organic in
nature.
• The color combination of blue and yellow depicts commitment towards
quality and passion.
• The font used is in lowercase, depicting simplicity and rounded suggesting
transparency.

3. HISTORY
• Sam Walton, the founder, started the business with a very simple logo and did not
go into the specifics of the font as well as its style.
• The Wal-Mart logo witnessed some changes from 1964 to 1981 and sported a
hyphen with fonts giving the logo a less fanciful look.
• Noticeable change were made in 1968, when the motif underwent slight
modifications. However, this Wal-Mart logo failed to win support and was never
published on any of the annual reports.
• In 1992, the Wal-Mart logo embraced new changes. The star replaced the hyphen
initially but later an asterisk substituted the star at the end of the logo. This is the
same logo we see today.

4. 2- APPLE
• With an idea to stick to a simple logo design, the logo mark used was an apple with
a bite.
• Their famous logos denote the spread of knowledge by obtaining it from the use of
computers.
• Also, the concept of enlightenment of humanity is visible from the story of Adam
and Eve.

5. HISTORY
• A number of stories have cropped up over the years to explain the origin of the
Apple logo design, most supportive of which is the story of Adam and Eve or
referenced the falling fruit that led Sir Isaac Newton to the concept of gravity.
• The founder, Steve Jobs, also remained silence on the matter. He could have
dismissed the creation myths inspired by his company, but he chose not to. More
than most, he appreciated the value of a beautiful story.

6. 3- MC DONALD’S
• Mc Donald’s “Red Arches” is the traditional symbol used by their restaurants.
• The slight change in their famous logos depicted the unique style of McDonald’s
with the imbibed letter M.

7. HISTORY
Here are some of the early versions of the logo to show how the McDonald's
branding got to where it is today:
1948: Speedee service
• Brothers Richard and Maurice McDonald opened the first McDonald's in 1940 in San
Bernardino, California, serving barbecue alongside its burgers - fries weren't even on
the menu.
• By 1948 the pair had perfected the art of fast food with a process they named the
'Speedee Service System'. Barbecue was dropped from the menu to improve service
time, and the brothers designed this winking chef character, Speedee, to help
communicate the message.

8. CONT.
1961: Golden Arches
• In 1952 the McDonald brothers asked architect Stanley Meston to design their first
franchised outlet. According to architect Alan Hess, the initial idea for the golden
arches came from a stylized sketch of two half-circle arches, drawn by Richard.
• The brothers brought in a sign-maker, George Dexter, to design two giant yellow
arches that were added to both sides of the building. Viewed from a certain angle,
the arches formed the letter 'M'

9. CONT.
• Fred Turner, then president of McDonald's Corporation, sketched out a first attempt
before head of constructions and engineering Jim Schindler hit upon an 'M' with a
slanting line running through the interlocked arches to represent the roof of the
store, higher at the front and lower at the back.
• An icon was born.

10. CONT.
• By the '70s, the Golden Arches had become an instantly recognizable icon and
would remain the company's logo for decades to come.
• Between 1975 and 2006 they were framed by a solid red rectangle; a glass version
was used on the windows of some newer restaurants from 1976, and from 1992-
2009 the arches were given a brighter highlight and raised to stand on a red
trapezoid featuring the brand name.
• A standalone shadowed version also came into circulation between 1993 and 2010.

11. CONT.
2003: I'm lovin' it
• The most successful advertising campaign in McDonald's history was created in
2003 by Heye & Partner GmbH. 'I'm Lovin' It' launched in Munich on 2 September
2003 ('Ich liebe es'), with the English-language phase introduced to the UK, Australia
and USA soon after. Today the official logo exists in a few shapes and sizes, but all
feature the stripped back yellow arches accompanied by the official motto.
• Words: Julia Sagar.

12. 4- SAMSUNG
• Samsung is a Korean company. In the Korean language, the word ‘Samsung’ refers
to three stars.
• The founder of Samsung had a desire to leave an everlasting presence in the
market, only like stars do in the sky.
• It also depicts power.

13. HISTORY
1938: Humble Beginnings
• Despite their current high profile, Samsung came from humble roots.
• The company was founded as Samsung Sanghoe by Byung-Chull Lee, in the city of
Taegu in Korea.
• The name itself translates to "Three Stars", a concept which is taken from the divine
lore of Sanxing, the three gods of fortune - Prosperity (Fu), Status (Lu), and
Longevity (Shou).

14. CONT.
The 1960s: The Future of Electronics
• In 1951, Lee founded Samsung Moolsan (now Samsung Corporation) More
subsidiaries would follow, including Samsung Fire & Marine Insurance, Samsung Life
Insurance and Samsung Everland.
• But it was in 1969 that the company would branch out into the global phenomenon
we know today in the form of Samsung-Sanyo Electronics. Their first product was a
black and white television, and to reflect this new direction the logo was revisited
for the first time in over 30 years.

15. CONT.
The 1980s: Computers and Telecommunications
• With Microsoft and Apple racing for market dominance, Samsung decided to
leverage their production powerhouse to produce their first personal computers.
• In 1985, Samsung took its first swing at telephony with the SC-1000, a mobile unit
which was engineered for in-car use only.
• Given all this radical change in the market, it was time to update the logo once
again.

16. CONT.
The 1993: The Frankfurt Declaration
• From the 80s to the early 90s, Samsung continued to produce record numbers of
electronics.
• With juggernauts like Sony and Panasonic competing for the same market, sales
soon began to lag. In order to investgate this phenomenon, chairman Kun-hee
traveled the world to review the company's standing.
• He discovered that most of their products, particularly televisions were not
performing as well as their competitors.

17. CONT.
• Therefore, he invited 200 company executives to Frankfurt where he would deliver a
stirring, 3-day speech outlining his vision for the company's future direction and
everything they would need to do in order to make it happen.
• By far this would mark the greatest shift in company policies and work ethic,
delivering the message of ‘quality first’.
• His approach would also inspire the logo that currently adorns all their products.

18. 5- HONDA
• The Honda logo depicts confidence and durability by use of the bold letter “H”.
• Named after its founder Soichiro Honda, the logo still retains the original “H” in it.

19. HISTORY
• Honda was the first Japanese automobile manufacturer to release a dedicated
luxury brand, Acura, in 1986.
• Honda became the second-largest Japanese automobile manufacturer in 2001.
• Honda operates different operating units which have unique logos. While the
Honda motorcycles is represented by the Honda “Wings” logo, the Acura brand
features the Honda ‘A’ logo. Moreover, Honda racing cars uses the Honda racing
logo, Honda automobiles are adorned with the Honda ‘H’ logo, and the Shipping
department bears the Honda “Marine” logo.

20. 6- HP
• The Hewlett Packard logo combines the surname of both its founders.
• The blue color in the logo describes excellence whereas the white prompts grace.
The tailing out of H and P in the logo symbolizes innovation.

21. CONT.
• The entire logo is used to convey the meaning intended and avoid tarnishing or
misrepresenting the intended image.
• The logo is of a size and resolution sufficient to maintain the quality intended by the
company or organization, without being unnecessarily high resolution.
• The significance of the logo is to help the reader identify the organization, assure
the readers that they have reached the right article containing critical commentary
about the organization, and illustrate the organization's intended branding message
in a way that words alone could not convey.

22. 7- ROYAL DUTCH SHELL
• Royal Dutch Shell had its first service station in California. There was a major chunk
of settlers from Spain.
• The color combination chosen by Shell was therefore red and yellow from the
Spanish flag. The shape is related to the founder.

23. HISTORY
• Both the word “Shell” and the pecten symbol may have been suggested to Marcus
Samuel and Company (original founders) by another interested party.

24. CONT.
• Color first appeared with the construction of Shell’s first service stations in
California. Not only did red and yellow help Shell stand out, but they’re also the
colors of Spain, where many early Californian settlers were born. Perhaps by
displaying Spanish colors it was hoped an emotional bond would be created.

25. CONT.
• The 1971 logo, which is still used today, was designed by the French-born Raymond
Loewy, who also created logos for BP and Exxon.
• The logo has become so recognizable that it often appears without the brand
name.

26. 8- GOOGLE
• Google’s famous logos are unique. It’s the only brand which has an ever-changing
logo. This attribute makes it unique and the brand value is well-depicted in the
changing logos.
• It uses color iterations and holds all primary colors.
• The “L” letter symbolizing ‘leader’ is different and unique out of the basic colors.

27. HISTORY
• Google's initial name was Backrub, which the company thankfully decided to
change.
• They wanted to name it Googol, which refers to the number represented by a 1
followed by one-hundred zeros. However, it just happened that it was misspelt as
Google, and that's how it got its name.