Salesforce Basecamp Tel Aviv 2018

1. OPENING FILM

2. The Age of
Intelligent Marketing
Arnon Barzilay
Salesforce Marketing
Cloud

3. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by
the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including
any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

5. Our Core Values
In the business of making
the world a better place
“Only a life lived for others
is a life worthwhile.”
- Albert Einstein

6. 1700’s 1800’s 1970’s TODAY
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
3rd Industrial Revolution
Computing
4th Industrial Revolution
Intelligence
The Fourth Industrial Revolution

7. Data Explosion is Leading the Revolution
Word of Mouth
Marketing
Mass
Marketing
Digital
Marketing
Intelligent
Marketing

8. By 2020
10 devices per person
4.4B Social Users
Technology is Redefining People Behaviour

9. `Marketing Technologies are Highly Fragmented
By Scott Brinker @chiefmartec
2011247
~5,000 Logos~150 Logos
356

10. How do you meet the
expectations of the
empowered consumer?

11. World’s #1 Engagement Platform
Deliver personalised consumer engagement at scale
SALESFORCE PLATFORM
Data Studio
Journey Builder
Advertising Studio
Social Studio
Mobile StudioEmail Studio
EINSTEINTRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIoT
Einstein Vision
for Social
NEW
Verity Crush
Director Global CRM, Hotels.com
DMP

12. Customer Success Platform
for the Fourth Industrial Revolution
COMMUNITIES
COLLABORATION
MARKETING
SERVICE SALES
INDUSTRIES
COMMERCE
SALESFORCE PLATFORM
EINSTEINTRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIoT
Stephanie Herrera
Co-Founder, PepUp Tech

13. The Path to Intelligent Engagement

14. Know
everything about
your consumer
The Path to Intelligent Engagement

15. Know
everything about
your consumer
Engage
across the entire
consumer journey
The Path to Intelligent Engagement

16. Know
everything about
your consumer
Engage
across the entire
consumer journey
Personalize
everywhere with
artificial intelligence
The Path to Intelligent Engagement

17. Trailblazer in Action
Know
everything about
your consumer
Engage
across the entire
consumer journey
Personalize
everywhere with
artificial intelligence

18. +
Email & Mobile
Advertising
Social
Harnessing AI to personalise every interaction
Hotels.com is a Trailblazer
Verity Crush
Director, Global CRM
Lee Daly
Program Manager,
Global CRM
Martin Allen
Senior Director, Global
Customer Marketing

21. Contacts
Flexible meta-data model for storing all your marketing data
All Salesforce data
Synchronisation of marketing data with the rest of Salesforce
DMP and Data Studio
Complete solution for capturing and activating online data
Collect and analyse all data to really know your consumer
Manage All Your Consumer Data
12B Salesforce records
syncing every day
of consumer data
43PB

22. Einstein Engagement Scoring
Customise the journey based on likelihood to engage
Interactive Content
Enable consumers to interact directly in email
Rich Mobile Push Messages
Engage your most loyal consumers in the moment
Smart, personalised messages at scale
Email Studio & Mobile Studio
90%
of SMS messages are
read within 3 minutes
38%
ROI for every dollar
spent on email
marketing

23. 75%
of consumers expect a consistent
experience everywhere
Journey Builder
Distributed Marketing
Empower partners, franchisees, and advisors to personalise journeys
Community Journeys
Drive community engagement with new activities and events
Journey Templates
Easily create journeys for the most common marketing use cases
Connect across email, mobile, ads, sales, service & communities

24. Experience paths
Understand interactions on every channel
Complex decisioning
Apply business rules to streams of incoming data
Intelligent optimisation
Automatically determine next best interaction
Connected, consumer driven engagement with Thunderhead
Real-Time Interaction Management
NEW!

25. Putting data to work to create relevant experiences and advertising
Salesforce DMP and Advertising Studio
10x Average ROI for DMP
in the first year
47%
Higher engagement
with advertising
powered by CRM
Journey Builder Advertising
Empower direct marketers with Facebook advertising
Einstein Segmentation
Analyze trillions of events to find high-value audiences
LinkedIn Audiences
Activate your CRM data on the world’s largest
professional network, LinkedIn.

26. Social Studio
Einstein Social Insights
Uncover consumer insights from social content
Command Centre for Marketing, Sales and Analytics
Align the company around business results
Workbenches
Create real-time social analytics reports
Social Studio
Listen, publish, and engage to create lifelong advocates
67%
of consumers have used
social media for support

27. Global Strategic Partnership

28. Lior Noy
Senior Industry Head
Head of Domestic Market, Israel

30. Maytal Harel
Shiran
Chief Marketing Officer

32. Marketing manager
Head Of Digital Customer Experience
Tali Elitzur
Noam Seemann

33. DMP + Advertising
2nd Floor
Sharing Knowledge
15 July 2018, Tel Aviv Beach
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Marketing Classroom Marketing Community Trailhead.com
Continue Your Marketing Trailblazer Journey…

34. Bring the innovation of
Dreamforce to your company
Visit www.salesforce.com/dreamforce