This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
9. WHO’S IN THE HOUSE?
MASTERS OF
DESIGN
MASTERS OF
CURATING &
CULTURAL
LEADERSHIP
10. KIM GAVE US A HEADS UP
• Intersection of leadership & creativity
• Collaboration & team work
• Disruption
• The role of communication
• Shared vision & values
22. GROUPED: SOCIAL BY DESIGN
Humans are social creatures
and the web is playing catch
up to offline behaviours that
have been around since the
beginning of time.
40. DIVERSITY MAKES US SMARTER
In the US, innovation firms
perform financially better
with women in top leadership
ranks.
SOURCE: UNIVERSITY OF MARYLAND & COLUMBIA UNIVERSITY
41. DIVERSITY MAKES US SMARTER
A study of 177 US banks
showed racial diversity clearly
related to enhanced financial
performance.
SOURCE: UNIVERSITY OF TEXAS
42. WE’RE NO LONGER IN THE 1950s
COLLABORATION IN
ADVERTISING &
MARKETING HAS
EVOLVED
43. LAURA JORDAN BAMBACH
“Advertising must be able to
throw themselves at
everything from content
programmes, PR, service
design, customer service
platforms and product
development – and
everything in between.”
48. A NEW MODEL IS BORN
AGILE IS THE
ULTIMATE
COLLABORATION
MODEL
49. WORKING IN CYCLES
1. IDEATE
2. DESIGN
3. BUILD
4. TEST
1. IDEATE
2. DESIGN
3. BUILD
4. TEST
1. IDEATE
2. DESIGN
3. BUILD
4. TEST
BRIEF
LAUNCH
1. IDEATE
2. DESIGN
3. BUILD
4. TEST
50. WHY AGILE ROCKS
• Change is welcome
• Business people, designers and developers
work together
• Collective ownership & prioritisation
• Less documentation, more prototyping
• Constant fine-tuning
71. PLAY AS AN EDUCATIONAL TOOL
• Make work entertaining.
• Recognise learning is easier when
it is fun.
• Break routines to keep the mind
fresh and stimulated.
76. THE BUMS ON SEATS POLICY IS BROKEN
Ctrip’s staff working from
home complete 13.5% more
calls than office staff. Their
attrition rate is also 50% less.
SOURCE: HBR.ORG
77. FLEXIBILITY FOR PRODUCTIVITY
• Know productivity is outcomes,
not clocked hours.
• Idea generation happens on its
own terms.
• Respect creative flow.
82. INSTILLING DESIRE AND PASSION
“Leadership is the art of
getting someone else to do
something you want done
because he wants to do it.”
DWIGHT D. EISENHOWER
83. SHARE OWNERSHIP
• Know obsession only comes from
ownership.
• Recognise forced ideas lead to
forced executions.
• Focus on desired outcomes, not
how to get there.
84. AT THE END OF THE DAY
GREAT LEADERS
RECOGNISE THEY
AREN’T A SOLO
SHOW
85. CREATIVE LEADERSHIP IN SUMMARY
• Focus on tasks that only they can do.
• Share emotional ownership and
responsibility.
• Be a leader and a teacher.
The energy of one person is not enough.
86. THERE YOU HAVE IT
CULTURE,
COLLABORATION &
CREATIVE
LEADERSHIP