Power point presentation on enterprise performance management
Lesser Known Platforms Guide
1. ADVERTISING ON THE LESSER
KNOWN PLATFORMS:
Snapchat, Twitch, Tik Tok & Reddit.
2. Welcome to our guide to the lesser used digital advertising platforms. As
of February 2021 all of the specs, sizes, audience figures and advice are up
to date.
Media consumption has shifted considerably into the niche digital spaces
over the last few years, during the 2020 pandemic digital platforms combined
rivaled live broadcast TV for daily hours of consumption for the first
time (data from Facebook For Business
Media Effectiveness research 2020) – so naturally it’s a no-brainer to start
thinking strategically about this area.
But the question arises of ‘where?’. It can be easy and tempting
to anchor your entire digital strategy around Facebook, Instagram
and YouTube, and by no means are we saying you shouldn’t do that. What
we are examining in this guide are the merits of spending some time in the
lesser used platforms for your brand.
It’s a big world out there and we hope this guide to Snapchat,
TikTok, Twitch and Reddit helps you understand just a little bit
more of it!
By Stephanie Stewart & Adam Monks
INTRODUCTION:
Why would you ever NOT use Facebook?
3. Consider the mobile only when designing for Snapchat. The thing to remember is that Snapchat
was a precursor to Instagram stories – if it would look good there it would look good here, and
spec-wise they’re almost identical.
It's a full screen mobile experience with some nice interactive options for inside the ads.
TOP TIP: Ads can have interactive elements such
as pictures of your product catalogue over a
master image, or be simple video with moving
text. It’s best not to overcook it.
1. SNAPCHAT – HOW DOES IT LOOK?
SPECS:
Width: 1080 pixels.
Height: 1920 pixels.
Aspect Ratio: 9:16.
Format: .MP4, .MOV, H.264 encoded.
Audio: 2 channels only, PCM or AAC codec, 192
minimum kbps, 16 or 24 bit only, 48 KHz sample
rate.
Length: 3 to 10 seconds.
File Size: 32MB or less.
4. AUDIENCE FIGURES
Over 2.5million people watching Twitch right now.
Twitch users don’t just watch content, they also create it.
More than half a million creators share their passions live every day.
Global Reach:
o 1 trillion min. watched in 2020.
o 30 million avg. daily visitors.
o 7 million + unique streamers go live every month.
o Users come from 230 countries.
o Nearly half of all users are between 18-34,
and 21% are ages 13-17.
ADVERTISING ON TWITCH
The ultimate influencer marketing platform in numbers:
• 62% of viewers engage with esports and gaming
personalities daily.
• 70% offer monetary support.
• 65% purchase products recommended by them.
• 2018 Marketing Awards: Best Use of Live Video.
• 2018 Marketing Awards: Hottest Platform.
• 2019 Marketing Awards: Best Video Marketing
and Advertising Platform.
2. TWITCH – WHO'S USING IT?
5. ADVERTISING ON TIKTOK
• Video creative must have background music or sound.
• Upload high-resolution videos. Avoid blurry or distorted
pictures caused by stretching or compressing
dimensions.
• Ad creative should be localized; languages other than
the local official language where the ad will be shown
should not be shown too often.
• Downloaded 200billion times.
• Ranks sixth among apps for consumer spending
worldwide.
• Guarantees five million daily impressions for brand
takeover ads.
• Ad prices range from $50-$150,000 on the platform.
TOP TIP: TikTok has an intelligent optimiser tool
that can resize assets automatically, removing the
need to make bespoke pieces just for this platform.
3. TIKTOK– HOW DOES IT LOOK?
TIKTOK VIDEO ADS NEWS FEED APP / SERIES VIDEO
PLACEMENT TikTok in-feed ad. BuzzVideo:
• BuzzVideo in-feed ad
• BuzzVideo details page ad
• BuzzVideo story ad
TopBuzz:
• TopBuzz in-feed ad
• TopBuzz details page ad
Babe:
• Babe in-feed ad
• Babe details page ad
AD
COMPOSITION
Video creative + ad display image
+ brand or app name + ad
description.
Video creative + ad display image +
brand
or app name + ad description.
VIDEO
RESOLUTION
Resolution must be ≥720*1280px,
≥640*640px, or ≥1280*720px.
No restrictions. We suggest a resolution
≥720*1280px, ≥640*640px,
or ≥1280*720px.
FILE TYPE .mp4, .mov, .mpeg, .3gp,
or .avi
.mp4, .mov, .mpeg, .3gp, or .gif
VIDEO
DURATION
5-60s allowed.
We suggest short videos of 9-15s.
No limitation.
We suggest short videos of 5-60s.
AD
DESCRIPTION
For descriptions,
we support 12-100 characters
(latin) and 6-50 (asian characters).
6. Reddit is a quiet giant – at various times throughout the last
10 years it has been the in the top 5 highest traffic websites in the
world, just behind Facebook.
Reddit comprises hundreds and thousands of forums called Subreddits
that users subscribe to and submit their own specific content to,
combining to a createa personalized newsfeed per user of their
hobbies, interests and subscriptions.
It’s usually at the cutting edge of meme culture and is
where you go if you want to see the memes that will be
appearing on Facebook roughly 1 month from now.
We love Toyota releasing early footage of the
new Supra on the Formula 1 Sub-reddits
4. REDDIT
