This was a 60 minute webinar delivered by Adam Carroll for the Iowa Newspaper Association Foundation on the changing face of the newspaper industry.

1. Understanding the ‘New’ Business of News Understanding the ‘New’ Business of News

2. The changing landscape of news

4. new technologies...

10. Stantum

12. Flexible Display Center at Arizona State

15. “ The only thing dead is the either/or nature of the musty print vs. online debate... The hybrid future is kicking down the door.”

16. Where does the revenue come from?

17. US Ad Spend By Medium

18. Revenue By Advertising Verticals

19. Media Share of US Advertising 1959-2009

20. Ad Revenue By Type (constant dollars)

21. Trends in News Access

22. Daily Newspaper Circulation (000)

23. Revenue and Circulation

24. Classified revenues moved from 18% in 1950 to 40% in 2000

26. Between 2000-2008, Craigslist had $100M in sales and evaporated $10B in classified ad revenue. They did so with 30 employees.

28. The impact of the internet

29. Mobile advertising will quadruple from $414M in ’09 to $1.6B in ’14

30. Now has nearly half as many readers in America as it does at home.

35. 25-34 year olds are the most active online readers

36. Experimentation With New Business Models

42. New Newspaper Business Model: Create Compelling Graphic, Wait For Others To Use It... And Then Sue

43. Monetizing The Web