1. Newey’s partnership with Aston Martin
edBull racing have joinedforceswith
AstonMartin to create the ultimate
road car. GeniusRedBull designer
AdrianNeweyhasfinallygota projectto
developaroadcar withAstonMartin.
RedBulls teamprincipal ChristianHornerhas
expressedhisdelightwiththe jointventure
withAstonMartin. While speakingto
Autosporthe said:“Theyhave got some great
backersinvolvedinthe projectnowanditis
an excitingprojectsoitisa showcase forRed
Bull outside of aFormula1 environmentto
demonstrate itsskill andknow-how and
obviouslyAdrianwill be splittinghistime
betweenadvancedtechnologyprojectsand
Formula1 as he has done forthe last eighteen
months”.
AdrianNeweywhohasbeenatthe forefront
of designinFormula1for the past two
decadesbuthas expressedhisdesiretomove
intoroad cars and spreadhiswings.Withsuch
tightrestrictionsinmoderndayracing,a
modernroad car wouldbe a welcome break
for Neweywhowillreceive huge backingfrom
the legendaryBritishcarcompany.
RedBull whowere supportingthe Aston
Martin badge at the 2016 AustralianGrand
Prix,are lookingforwardtothe partnership
that has grabbedthe media’sattention.Many
have thoughtthat AstonMartin couldbe
workingwithRedBull inF1.
Hornerwas askedquestionregardingAston’s
involvementinF1: “It wassomething
obviouslythatwasdiscussed,itwasnot,itis
not an optionatthis pointintime butof
course there are natural synergies.Itisgreat
to bringthe Astonbrand back intoFormula1
afterfifty-sixyearsIthinkitissince theywere
lastinvolvedinF1,1960 I thinkitwas their
lastrace. So theirlogosbeingonthe car this
weekendisthe firsttime the Astonbrandhas
beeninvolvedinF1since 1960”.
AstonMartin whohave beena frontrunner
for sportscar are lookingforwardtoNewey’s
inputandexpertise.The projectthattheyare
workingonwill endina £2millionAston
Martin brandedsupercarthat will be offered
to the publicinthe near future.
Neweywillbe workingalongsideAston
Martin’sdesignbossMarek Reichmanonthe
car, dubbedProjectAM-RB-001 accordingto
RedBull.
Concernsalongthe paddockfor RedBull as
Neweyhasbeenseentomove awayfromF1
and has focussedonother projectssuchas
sailingandnow road cars. But Hornerhas
squashedthose rumours: “He isfifty/fiftysplit
withhistime whichisworkingwell andit
keepshimengagedinFormula1for several
yearsto come.It isthe firstof a relationship
hopefullythatwill grow andflourish”.
The paddock haslookedforwardtothe
introductionof AstonMartinto F1 and are
workinghardfor AstonMartin to jointhe F1
stage, withF1 lookinginturmoil withalackof
imaginationandcommunicationbetween
driversandbosses,manytimesare shying
away fromF1.
AstonMartin wouldbe a welcome
introductionintothe F1paddockas such a big
brand, theycouldattract some of those
disappearingfansthat are movingawayfrom
the sport afterthe TV deal withSkySports
leavingthe sportinlimbo.
Hornerand Red Bull have lookedtobuilda
sportscar inthe pastwiththeirpartnership
withInfiniti andwithAndyPalmeratthe helm
of Infiniti,itlookedtobe awinning
combinationbutthe partnershipfeel through.
Palmerwashead huntedbyAstonMartin and
HornerbelievesRedBull andPalmercould
make a big impressionintothe worldof sports
car whichisalwayschangingandgrowing.
R

2. RedBull have takena risk inallowingAdrian
NeweytosplithiscommitmentswithF1and
developingasportscar. WithRed Bull
languishingbehindthe mightypowersof
MercedesandFerrari,it lookstome thatRed
Bull will be focusingonthe 2017 F1 season
withan overhaul inthe regulations,larger
tyres,lessaerodynamicsandhopefullya
change in enginescouldbringRedBull backto
the forefrontof F1.
Horneris pleasedwith the partnershipand
believesitcouldbe alongterm relationship
that couldput more Formula1 technology
intothe road cars thatyou and me couldbe
drivinginthe nextdecade.The benefitsof F1
technologyintoroadcars wouldbe great
because withanemphasise infuel efficiency
and engine recovery,these typesof
technologywouldbenefit carcompanies
greatly.
AstonMartin are a huge marketable brand
have joinedRedBull todeveloptheirbrand
and reachan audience thatAstonhave never
metbefore.AstonMartinwhoare seenas
staple of Britishcar manufacturinghave a
huge followingwhichwill drawfansinto
Formula1. It is alsoa great marketingstrategy
for RedBull whoare knownfortheir
advertisementsandpromotionsall roundthe
world.Theywill gaingreatpublicityfromtheir
partnershipandcapital investmentfrom
people whoare wantingtobe associatedwith
AstonMartin.
The F1 paddockisno strangerto rumours and
manyjournalistsandteambossesspeculate
that AstonMartin couldsupplyRedBull with
an engine inthe future,if theirpartnership
goesto plan. RedBull have had a torridtime
withenginesinrecentyearsandwithHorner
dismissingthe factthat RedBull supplying
theirownengines.
Horner’spositiononindependentengines:
‘It wouldhave tobe a differentspecification
engine because the problemwiththatisthen
youget intoequivalence.Ithinkthe ideal
scenarioisthat we finda solutionamongst
whatis alreadythere,ratherthangettinginto
equivalence becausethatisfraughtwith
difficulties.If itcannotbe achieved,then
there isno otheroption’.
The ideaof independentenginescouldmake
F1 very interestingandlimitthe powerof
engine manufacturesoverteamsusingtheir
enginese.g.Williams,Force India.
But Hornerhas statedthat usingAstonMartin
as an engine supplierisoutof the question
and the partnershipisfullyfocusedonthe
sportscar and developingagoodrelationship.
The partnershiplookslike anexcitingventure
intoa new channel of motoringforRed Bull.
AstonMartin are experienced atdeveloping
and engineeringhighperformance sportscar
and withthe brainpowerof AdrianNeweyit
looksto a partnershipthatcouldthrive to
betterthingsinthe future.
The boss off Red Bull has welcomedthe
partnershipandlookstobuildsteppingstones
for biggerandbetterprojectsthatmay lead
RedBull away fromF1 and towards new and
excitingprospectsthatcouldmove RedBull
racing closertothe general public.
RedBull whoare still fullyfocusedonthe
upcomingF1 seasonandlookto thrive on
youngtalentthatwouldtake the place of
AdrianNeweywholookstodistance himself
fromthe divisive worldof F1and move into
challengingventureswith AstonMartinwho
are a developingcompanyaswell asa mega
global brand.