The objective was to create a meaningful logo for an upcoming nonprofit organization called Knight's Mission. Their task is to give back to the City of Reading, Pennsylvania. My mission was to figure out how to combine a couple of different ideas into one visually pleasing, yet meaningful design. Check it out! =)

1. KNIGHT’S
BRANDING GUIDE
MISSION
2017 COLORVITAE DESIGN STUDIO KNIGHT’S MISSION BRANDING GUIDE 1

2. BUSY BEE CRAFTS Branding Guide 22017 BUSY BEE BRANDING GUIDE
3 KNIGHT’SMISSIONLOGO
4 LOGODO’SANDDON’TS
8 TYPOGRAPHY
9 BREATHINGSPACE
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TABLEOFCONTENTS
KNIGHT’S MISSION BRANDING GUIDE 2

3. 2017 COLORVITAE DESIGN STUDIO KNIGHT’S MISSION BRANDING GUIDE 3
KNIGHT’S
MISSION

4. P M S : B l a c k U
C M Y K : 0 , 1 3 , 4 9 , 9 8
R G B : 3 8 , 3 2 8 , 2
H T M L : # 2 6 1 C 0 2
P M S : 3 5 2 C
C M Y K : 0 , 0 , 0 , 0
R G B : 2 5 5 , 2 2 5 , 2 5 5
h t m l : # F F F F F F
P M S : Ye l l o w U
C M Y K : 0 , 1 , 1 0 0 , 0
R G B : 2 5 5 , 2 3 9 , 0
H T M L : # F F E F 0 0
P M S : 1 5 5 U
C M Y K : 0 , 1 2 , 2 8 , 0
R G B : 2 2 5 , 2 2 5 , 1 8 6
h t m l : # F F E 1 B A
KNIGHT’S
MISSION
KNIGHT’S
MISSION
KNIGHT’S
MISSION
KNIGHT’S
MISSION
KNIGHT’S MISSION BRANDING GUIDE 4
White Background
LOGO DO’SO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .
The preferred way to use the full color version
of this Logo is over a white background.
If you desire to apply this logo to a
non-white surface, for best results,
please use the colors provided below the
images to the right of this text.
Here Are The Proper Ways To Use It!
2017 COLORVITAE DESIGN STUDIO

5. 2017 COLORVITAE DESIGN STUDIO KNIGHT’S MISSION BRANDING GUIDE 5
It is advised to have the logo be placed
on a light background in order to create
an uplifting effect.
SUGGESTION #1
If branding a shirt; you can separate the
name KNIGHT’S MISSION with the heart
and apply to the front of the shirt. Then
scale up the logo on the back side of
the shirt.
SUGGESTION #2
You can scale up the logo and place it
in the middle of the shirt. You can also
scale it down and place it over the
upper left side of the shirt.
Here Are The Proper Ways To Use It!
LOGO DO’SO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .

6. 2017 COLORVITAE DESIGN STUDIO
Black & white
G r a y s c a l e
The Gray scale and Black & White logos
can be used for several projects.
Gray scale:
It is usually used for non color print
jobs or publications (newspaper ad).
Black & White:
This kind of color pallet is typically
used for non color print jobs.
However, this color pallet takes away
the logo’s character and charm.
Here Are The Proper Ways To Use It!
Black & white
KNIGHT’S MISSION BRANDING GUIDE 6
LOGO DO’SO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .

7. 2017 COLORVITAE DESIGN STUDIO KNIGHT’S MISSION BRANDING GUIDE 7
KKNIGHT’S
MISSION
KNIGHT’S
MISSION
The following examples are being
provided as a guide as to what not to
do with this logo.
Every piece of this logo has been put
together precisely. Any alterations will
take away the essence of the logo’s
identity.
Please observe and read carefully!
LOGO DON’TSO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .
R e f r a i n F r o m D e f a c i n g T h e L o g o !
Do Not Change
Color of logo
R e f l e c t L o g o

8. 2017 COLORVITAE DESIGN STUDIO
KNIGHT’SBLUE HIGHWAY LINOCUT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
MISSIONBLUE HIGHWAY LINOCUT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
A S l e e k P e r s o n a l i t y F o r T h e L o g o
Typography
KNIGHT’S MISSION BRANDING GUIDE 8
Our font is a key element to Communicate
a unified personality for Knight’s Mission.
We have selected the following font:
1. Larsseit Family
This font creates a clean, trustworthy, and
forward voice for the logo.
Our font is a key element to Communicate
a unified personality for Knight’s Mission.
We have selected the following font:
1. Larsseit Family : Regular & Bold
This font creates a clean, trustworthy, and
forward voice for the logo.

9. Please follow the required space
guideline. The preferred space around the
logo corresponds with the height of the
words:
“GIVE THE LOGO SOME
BREATHING SPACE”
This is a stand alone logo. For best results,
please do not place any copy or image
within the logo’s breathing space. Doing
so will help keep the essence of the logo
and will have more impact in the market.
When working with the required fonts,
No type should be within the trim area.
L e t T h e L o g o B r e a t h e
BREATHING SPACE
KNIGHT’S
MISSION
KNIGHT’S MISSION BRANDING GUIDE 9
KNIGHT’S
MISSION
GIVE THE LOGO SOME
GIVE THE LOGO SOME
BREATHINGSPACE
BREATHINGSPACE
2017 COLORVITAE DESIGN STUDIO

10. KNIGHT’S MISSION BRANDING GUIDE 92017 COLORVITAE DESIGN STUDIO