Busy bee Crafts is a new upcoming business that specializes in handcrafted jars. The idea behind the brand image was to have the bee look like its doing busy work. I then said to myself, why not have the bee look like it is writing out the name itself? Bam! Got that out of the way. I also wanted to make sure the logo had a sophisticate feel to it. I wanted to assure consumers about how carefully crafted and artistically designed the jars are. BUSY BEE CRAFTS FTW!

1. BRANDINGGUIDE
2016 The Lighthouse Grill at Stump Pass The Lighthouse Grill Branding Guide 1

2. TABLEOFCONTENTS
3 BUSYBEECRAFTSLOGO
4 LOGODO’SANDDON’TS
8 TYPOGRAPHY
9 BREATHINGSPACE
BUSY BEE CRAFTS Branding Guide 22017 BUSY BEE BRANDING GUIDE

3. 2017 BUSY BEE BRANDING GUIDE BUSY BEE CRAFTS Branding Guide 3

4. P M S : 1 5 5 C
C M Y K : 0 , 1 2 , 2 8 , 0
R G B : 2 5 5 , 2 2 5 , 1 8 6
H T M L : # F F E 1 B A
P M S : 3 5 2 C
C M Y K : 2 7 , 0 , 2 5 , 0
R G B : 1 8 6 , 2 2 4 , 2 0 2
h t m l : # B A E 0 C A
P M S : 2 5 6 3 C
C M Y K : 2 2 , 3 3 , 0 , 0
R G B : 1 9 5 , 1 7 1 , 2 1 1
H T M L : # C 3 A B D 3
P M S : 3 0 4 C
C M Y K : 3 0 , 0 , 8 , 0
R G B : 1 74 , 2 2 4 , 2 3 2
H T M L : # C 3 A B D 3
LOGO DO’SO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .
The preferred way to use the full color
version of this Logo is over a white
background.
If you desire to apply this logo to a
non-white surface, for best results,
please use the colors provided below
the images to the right of this text.
Here Are The Proper Ways To Use It!
BUSY BEE CRAFTS Branding Guide 4

5. If using it on a photo, it needs to be on
a light colored area.
If branding a shirt, It would be creative
to apply a single bee to the upper left
side of the shirt, then scale up the
logo on the back side of the shirt.
Tag:
When creating tags for products; it
would be interesting to place a single
bee on one side then your information
on the other.
LOGO DO’SO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .
Here Are The Proper Ways To Use It!
2017 BUSY BEE BRANDING GUIDE

6. Here are the Proper Ways to Use It!
B l a c k & w h i t e
G r a y s c a l e
LOGO DO’SO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .
The Grayscale and Black & White
logos can be used for several proj-
ects.
Grayscale:
It is usually used for non color print
jobs or publications (newspaper ad).
Black & White:
This kind of color pallet is typically
used for non color print jobs.
However, this color pallet takes away
the logo’s character and charm.
Here Are The Proper Ways To Use It!
BUSY BEE CRAFTS Branding Guide 6

7. Do Not Change
Color of Type
R e f l e c t L o g o
The following examples are being
provided as a guide as to what not to
so with this logo.
Every piece of this logo has been put
together precisely. Any alterations will
take away the essence of the logo’s
identity.
Please observe and read carefully!
LOGO DON’TSO u r L o g o i s a n E s s e n t i a l a n d Va l u a b l e
A s s e t t o O u r B r a n d .
R e f r a i n F r o m D e f a c i n g T h e L o g o !
2017 BUSY BEE BRANDING GUIDE

8. Here are the Proper Ways to Use It!
BLUE HIGHWAY LINOCUT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu V v Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
BLUE HIGHWAY LINOCUT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
Our font is a key element to Communicate
a unified personality for BUSY BEE CRAFTS.
We have selected the next two fonts:
1. Larsseit Family
2. KGAlwaysAGoodTime
These fonts create a voice and a fun
personality for the logo.
A F u n P e r s o n a l i t y F o r T h e L o g o
BUSY BEE CRAFTS Branding Guide 8
Typography

9. B R E A T H I N G S P A C E
B R E A T H I N G S P A C E
Please follow the required space
guideline. The preferred space around
the logo corresponds with the height of
the word “BREATHING SPACE” on all
four sides.
When working with the required fonts,
No type should be within the trim area.
BREATHING SPACE
L e t T h e L o g o B r e a t h e
2017 BUSY BEE BRANDING GUIDE
BREATHINGSPACE
BREATHINGSPACE