2. What is AdWired Mobile
AdWired Mobile (AdWired) is a new generation in mobile advertisement. It brings rich
media banners to all mobile platforms with easy-to-integrate SDK.
Key features:
• New user interactions (click-to-call, click-to-lead);
• World-wide audience;
• Precise targeting;
• New generation of banners;
• Easy campaigns management;
• Detailed activity statistics;
• Anti-fraud protection.
AdWired mobile works on:
iOS (iPhone/iPad), Android, Windows Phone 7, Bada,
Blackberry, mobile web
3. AdWired Demo App
You can download AdWired Demo App and see all
formats by yourself right on your phone.
Come play with AdWired’s interactive banners in
Examples section, or have a look at use cases.
Just type “adwired” in AppStore search string, scan
QR code or visit this link formyour mobile device:
http://adwired.net/demoapp
5. AdWired’s banners
AdWired mobile media network lets you find and engage the most receptive audience:
smartphone and tablet users.
We have set base formats for banners to cover all your needs in delivering advertisement
message. Build your campaign using this banners or invent your own, everything is
possible with AdWired.
There are 5 base formats:
1.Fullscreen Banner
2.Standard Banner
3.Advanced Banner
4.Slim Banner;
5.Custom Banner
Our banners can:
•play animation (GIF, SVG or HTML);
•play video and audio clips (Advanced Banner);
•can have transparency;
Each banner have a lot of display and interactions options.
6. User actions
Apart of traditional web click-to-visit, you can use
any of available user actions:
• make a call;
• callback request;
• fill form request;
• click to visit web site;
• click to install an app
• Send email;
• Show markers on the map;
• Display advanced banner (mini-site right in the
app)
7. User actions examples
1. Call 2. Callback 3. Show on map
4. Web site visit 5. Send email 6. Install an app
8. Campaigns management and statistics
Take control of your campaigns with AdWired. You can start/stop banners, set targeting
options and all other things in your control panel on www.adwired.net.
We provide detailed real-time statistics, so you can adjust your campaign parameters to
make it even more efficient. You’ll get access to your AdWired statistics, or can integrate
it with Google Analytics or DoubleClick if it suits you better.
10. 1. Fullscreen Banner
Fullscreen Banner – the most effective branding
banner.
This banner is one of the first things users can see when app starts.
It’s a full screen banner, so it takes all user attention for a few
seconds.
Technical requirements:
Scenario: Banner starts together with application, closes as soon as
app data loaded (5-15 seconds, can be adjusted).
Interactive: no interactivity, can be combined with Advanced
banner.
Banner: Static JPG/PNG file, 250Kb max.
Size
iPhone 2G-3GS, Android 320x460
iPhone/iPod Touch (Retina Display) 640x920
iPad 768x1004, 1024x748
Android, Windows Phone, Bada 480x760
11. 2. Standard Banner
Standard Banner – universal banner, mobile industry
standard size.
This banner shows on the bottom of the screen, in any app screen you
want.
It doesn’t overlap your content, but can be expanded to full screen with
one click.
Technical requirements:
Scenario: Starts in 1 second, can be closed:
(1) always shown;
(2) automatic (in 3-5 seconds);
(3) manually.
Interactive: Fully interactive, including Advanced banner (HTML5 +
JavaScript)
Static files JPG/PNG, 100Kb max each,
Animated SVG, 200Kb max each
HTML5 / CSS / JS files, 20Kb each
Size
Links, phone numbers or email for interaction*
iPhone 2G-3GS, Android 320x50
iPhone/iPod Touch (Retina Display) 640x100
iPad 768x100
Android, Windows Phone, Bada 480x100
* Web site pages should be optimized for mobile viewing. Web pages should not contain Flash.
12. 3. Advanced Banner
Advanced Banner – unique interactive possibilities.
This banner can be shown when you tap on ther banner formats, as a full
screen extension. You can put videos, audios or web forms here. It can
even contatin mini-website or a simple game.
This banner can be scrolled vertically if you can’t fit all information in one
screen.
Technical requirements
Scenario: Can be activated by user action (Standard, slim or custom
banner click)
Interactive: advanced interactive, HTML5 + JavaScript, audio and video
clips, web forms.
Static JPG/PNG files, 200Kb max each
Animated SVG 200Kb each
HTML5 / CSS / JS files, 20Kb each
Video MP4 files, h.264, codec, 30Mb max
Audio MP3, 44KHz, 192kb/s, 5Мб max
Size
Links, phone numbers or email for interaction*
iPhone 2G-3GS, Android 320xUnlimited
iPhone/iPod Touch (Retina Display) 640xUnlimited
iPad 768xUnlimited, 1024xUnlimited
Android, Windows Phone, Bada 480xUnlimited
* Web site pages should be optimized for mobile viewing. Web pages should not contain Flash.
13. 4. Slim Banner
Slim Banner – the most user-friendly banner
The best banner for news lists, as it leaves a lot of space for your
app screen.
This banner can be a good point to start Advanced banner with
full details on your advertisement.
Technical requirements
Scenario: Starts in 1 second, can be closed:
(1) always shown;
(2) automatically (in 3-5 seconds);
Interactive: no interactive
Static JPG/PNG file, 80Kb max
Links, phone numbers or email for interaction*
Size
iPhone 2G-3GS, Android 320x20
iPhone/iPod Touch (Retina Display) 640x40
iPad 768x40
Android, Windows Phone, Bada 480x40
* Web site pages should be optimized for mobile viewing. Web pages should not contain Flash.
14. 5. Custom Banner
Custom Banner – no limits to your imagination
Custom Banner is like a rich media in the web.
It doesn’t have any limitations. No matter what it is, it can be watches, car
or a heart.
This banner can show animations, play video or audio clips, or provide
new levels of user interactions with full HTML5 support.
Technical requirements
Scenario: Starts in 1 second, can be closed:
(1) automatically (in 3-5 seconds);
(2) manually.
Interactive: Advanced interactive, including full HTML5 + JavaScript
support.
Static JPG/PNG files, 200Kb max each
Animated SVG, 200Kb max each
HTML5 / CSS / JS files, 20Kb each
Video MP4, h.264 codec, 30Mb max
Audio MP3, 44KHz, 192kb/s, 5Mb max
Links, phone numbers or email for interaction**
Size
Any device Any size
* Web site pages should be optimized for mobile viewing. Web pages should not contain Flash.
16. Targeting options
- Geo targeting (ie. city/state/country)
- Location Based Advertisement (Russia & CIS only)
- Frequency targeting (ie. show banner N times per user)
- Cell network targeting (ie. AT&T/Verizon/Sprint, etc..)
- OS targeting (ie. iOS, Android..)
- Mobile device vendor targeting (ie. Samsung or Apple only)
- Mobile device model targeting (ie. iPhone 4S only)
- Connection speed targeting (ie. show lightweight banners for 3G
connection)
- Applications targeting (show banners in selected apps only)
17. About AdWired team
AdWired is developed by iD EAST, the major player of Russian mobile development market.
The technology had been polished together with media agencies and advertisers for two
years before going public.
iD EAST is developing mobile apps for every moder mobile platforms:
•
Apple iPhone;
• Apple iPad;
•
Microsoft Windows Phone;
•
Google Android;
•
Nokia (Symbian);
•
RIM BlackBerry.
We can help you with your media plan, banners production and your app promotion.
Feel free to contact us:
welcome@adwired.net
+1 415 800 3730
