Google's Presentation at AAST 8 NOV 2010 by Dr. Wael Fakharany

2. Google Confidential and Proprietary
Wael Fakharany
Regional Manager
Google Egypt and North Africa
November 8th 2010
The Digital Frontier

3. Our mission
Organize the world's information and
make it universally accessible and useful
3

4. Google is not only about search
Blogger Scholar Local Picasa Desktop Search SMS Google Mini
Video Print Gmail Google Earth Groups Orkut Maps
4

5. 3.Publishing
1.Commerce
2.Entertainment
4.Communication
5.Advertising
From the periphery to the centre of our lives
5

6. The Advertising Ecosystem: Focus on Users
Publishers
Users
Advertisers
& Agencies
A
U
P
Show users relevant,
high-quality ads
6

7. We’ve grown quickly from small beginnings…

8. 800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, etc.
2010
2010
2010
1.8 B
4.6 B

9. 800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, etc.
2010
2020
2010
2020
2010
2020 53 zettabytes
1.8 B
4.6 B
5 B
10 B

10. Google Confidential and Proprietary
online / week by
Western Europeans
49%
1 billion
The Internet today
4 Billion +
Google searches per
day
220 Billion+
Emails and IMs sent
per day
1 Billion+
Video playbacks per
day
25 hours
Video uploads every
minute to YouTube
250,000
Androids Activation
Per Day

11. Google Confidential and Proprietary
11
It’s Also Happening in Egypt
85%of people online
use search
Search is the most
popular online activity after
e-mail
19M Online Users
+43%
20M Google searches per
day
96% Search Market
Share in Egypt
800M Page
Views/Month
In Egypt

12. The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
Traditional
Analog
New
Digital

13. Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do
people do
online?
2003 2007
Hours online / month (EU)
2012
11 16 32
80 hours of leisure
time per month

14. Connect with
Consumers
When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Search Network
• #1 Search Engine in Egypt
• Over 20 Million queries per day
• Google Egypt reaches millions of unique
users with 96% Search Market Share

15. Anatomy of Search Page
0 – 3
Sponsored
Listings
Natural
Listings
8

16. Connect with
Consumers
When They
Research and
Pursue Passions
with Google’s
Content Network
Connections Powered By Google
2. Google’s Content Network
• Over 600,000 3rd party sites
• 1# advertising network in Egypt by market
share
• 96% Market Share in Egypt on Search &
Content
• 73% Reach of Internet users worldwide
• 908M unique visitors per month worldwide
• 765 Billion page views / month worldwide
• 800 Million page views / month in Egypt

17. The Google Content Network is the largest network available,
enabling advertising connections across the Web.
From Head to Tail, Thousands of Sites
Mass Media Niche Media

18. Google Confidential and Proprietary 18
Your Message
The most robust targeting of any network
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary

19. There are 4 key drivers of change
Production
Access
Storage
Cloud
Computing
19

20. Vectors of Innovation
Cloud computing – data and applications reside in the network
Falling cost
of storage
1
Ubiquitous
broadband
2
Democratized tools
of production
3

22. Version
1.0

23. Operating system and
Productivity Software

24. Google Confidential
Maintaining On-Premise Software Is
Too Complex
Operating system
Mobile device Mobile delivery
server
Spam filter
Security servers Email servers Backup storage servers
Tape backup
DB
Content Repositories
Database to Support
Content Repositories

28. Google Apps Platform
Google Apps
Security ComplianceCollaborationMessaging
Give students powerful messaging and collaboration tools
without the usual IT hassle and cost

29. Mobile: any device, anywhere

30. Google Apps
Gmail
Make email a usable information tool
Talk
Instant communication within and outside your business
Calendar
Personal, shared, and public calendars
Messaging
Docs
Simple real-time document collaboration from anywhere
Start Page
Your personal view of all your internal and external information
Sites
Easily created and edited group pages
Collaboration

31. Google Apps Education Edition
• free for all your users
• no ads for faculty, staff, and students
• 6.8GB (and growing) mail quotas
• your domain name
(user@school.edu)
• 24x7 administrator support
• advanced integration capabilities

35. Trinity College
Dublin

36. Google Apps Education Edition
• Google Online Challenge
• http://www.google.com/onlinechallen
ge/

37. Google Confidential and Proprietary
Wael Fakharany
Waelf@Google.com
Thank You!