Media kit

PreciseB2BMarketing,FullFunnelImpact
Bizo is how B2B marketers identify and reach their target audiences online.
Fueled by Bizo’s audience of more than 120 million professionals around
the world, including 85% of the U.S. business population, the Bizo Marketing
Platform can precisely target business people by specific business
demographic criteria.
Over 750 large global brands and SMB marketers use Bizo’s targeted display
advertising, retargeting, social advertising, and data solutions to reach
audiences wherever they travel online, and impact every stage of their sales
and marketing funnels.
(Business Data Management Platform)
Bizo Data Solutions
(B2B Targeting Platform)
Bizo Advertising Solutions
(120 million business professionals)
Bizo Audience Data
BIZO MARKETING PLATFORM
The insight Bizo provides has allowed us to focus and optimize our
clients’ advertising efforts like never before. Bizo helps us reach the
very specific business audiences that matter to our clients.”
Rick Segal, Worldwide President, Chief Practice Officer, Gyro
The Bizo platform and
business audience data have
been audited and certified by
BPA Worldwide.

CampaignsDesignedtoMeetYourMarketingObjectives
The Bizo Platform enables a wide range of online display strategies that
are deployed to meet your exact marketing objectives. Whether the goal
line of your next initiative is high impact branding, to exceed specific direct
response metrics, or both, Bizo can design a custom program to enable
campaign success.
TOP FUNNEL IMPACTTOP FUNNEL IMPACT
(Brand Awareness)
MID FUNNEL IMPACTMID FUNNEL IMPACT
(Content Engagement & Education)
BOTTOM FUNNEL IMPACTBOTTOM FUNNEL IMPACT
(Lead Generation & Sales Conversions)
CAMPAIGN
STRATEGY
YOUR MARKETING
FUNNEL
SUCCESS
METRICS
Broad Bizographic Targeting:
Target campaigns by size of
organization (i.e. employees) or
industry
Company Targeting:
Run campaigns against a target
account list
Video Targeting:
Target pre-roll and in-banner video
advertising by business
demographic criteria
• Brand Recall
• Targeted Reach
• Share of Voice (%)
• Targeted Website Traffic Lift
Bizographic Targeting:
Run campaigns targeting job
function or seniority
Facebook Targeting:
Target business audiences on
Facebook through Bizo
LinkedIn Targeting:
Reach target audiences on LinkedIn
via Bizo’s platform
• Branded Search Lift (%)
• Website Content Engagement
Lift (%)
• Targeted Audience Time on Site
Lift (%)
• Cost per New Visitor
• Cost per Page View
Marketing Automation Sync:
Nurture anonymous and known
prospects beyond the inbox
CRM Retargeting:
Deploy display campaigns against
your prospect database
Website Retargeting:
Retargeting display ads to website
visitors
• Leads (#)
• Cost per lead
• Overall Website Form
Conversion Lift (%)
• Opportunity Contribution
• Revenue Contribution

ACloserLookattheBizoAudience
Your Direct Channel to Business Decision Makers &
Influencers…
The Bizo Marketing Platform delivers by far the largest targetable
audience of business people. Here is the scale of just a few of the high
value segments that we can reach:
• 10.8M Executives and 1.8M C-Suite Execs
• 6.3M IT, 9.2M Finance, and 3M Marketing Professionals
• 13.9M Professionals in SMBs (21-500 person) and 6M in the Fortune 500
• 37.5M in Micro (1-20 person) companies
…And, High Net Worth Audiences Online
Given the high relative education and affluence level of business
professional audiences, it’s not surprising that separate studies by
Aperture and comScore revealed Bizo’s audience to be among the most
highly desirable and motivated consumer segments online. Indeed these
research studies confirmed that Bizo audiences are:
WEALTHY
Bizo’s Executive Audience index at 135 for $100K+ HHI
SEEKING PURCHASE INFORMATION
For example, Bizo’s Engineering audience is 1,308% more likely to visit Training &
Education sites; Bizo’s Marketing audience is 321% more likely to visit Hotel & Resorts
sites.
MAKING PURCHASE DECISIONS
For example, Bizo’s Manufacturing audience is 912% more likely to buy Shipping
Services online; Bizo’s Financial Business Professional audience is 498% more likely to
buy Mobile Phones and Plans online; Bizo’s Executive audience is 436% more likely to
make Hotel Reservations online; Bizo’s Mid-Management audience is 269% more likely
to purchase Air Travel online.
HIGH NET WORTH AUDIENCE
BUSINESS AUDIENCE
Our Bizo campaign generated the same number of event registra-
tions as our national TV campaign that cost 20x as much.”
Rachel Rudisill, Advertising Manager, Express Employment Professionals

120+MillionTargetableBusinessProfessionals
These are just a few of the targetable bizographic segments that Bizo tracks:
120M+
Company Size
Industry
LocationSeniority
Job Function
Seniority
Company Size
Fortune 500
X-Large (5001+ employees)
Large (1000 - 5000)
Medium (101 - 1000)
Small (21 - 100)
Micro (1-20)
Job Function
C-Suite
Consultants
Education
Engineering/Technical
Finance
Government
Human Resources
Information Technology
Legal
Marketing
Medical & Health
Nurse
Operations
Sales
Scientists
Industry
Accounting Services
Advertising & Marketing
Agriculture
Architecture
Business Services
Commercial Printing
Construction
Management Consulting
Consumer Services
Cultural
Education
Energy & Utilities
Finance
Government
Executives
Mid-management
Non-management
more...
Location
By State
By DMA
By Country
As a digital ad agency, brands look to us to cost-effectively reach
the niche audiences they care about, at scale - which by definition is
no easy task. Bizo’s platform and business audience focus gives our
clients a direct online channel for influencing and engaging their
buying audiences across the funnel”
Roger Wood, Vice President of Digital Media at iCrossing

WhereverYourProspectsGo,BizoisThere
In addition to our business demographic (or “bizographic”) audience data, another
key component of our platform is the business audience network that we’ve
developed in partnership with 4200+ publishers of business news, technology,
industry, professional, and other sites across the business Web. As professionals
increasingly consume content and news through social networks, Bizo can also
reach your target audiences on Facebook, Twitter, and LinkedIn.
Here is a sample of just a few of the publishers that comprise our business audience
network.
We’ve been able to achieve a consistent lead flow for Supercuts and
7-11 through our Bizo reach and retargeting campaigns, and would
confidently recommend the Bizo platform to others in a heartbeat.”
Nina Bonis, Media Director, St. Jacques Marketing

Precisemarketing,ProvenResults
Bizo is supporting more than 750 brands of all shapes and sizes, and across a
range of industries. Here is a sampling of the companies that team with Bizo
to target their online programs to the business professional audience.
With Bizo, we were able to translate our customer segmentation
work into targeted advertising. We achieved greater results with
reduced spend. The ROI was fantastic.”
Rocky Brown, Marketing Manager, Hoovers

BizoCreativeGuidelines
Common Display Ad Sizes
• Wide Sky — 160x600
• Leaderboard — 728x90
• Medium Rectangle — 300x250
General Bizo Advertisement Specifications
• All new creative/tags will be tested for policy adherence and
functionality prior to being placed live on the Bizo Targeting
Network.
• Non-Rich Media testing lead time - up to 2 business days.
• Rich Media testing lead time - up to 5 business days.
• All 3rd Party Ad Tags testing lead time - up to 5 business
days.
• Creative must have a complete & distinct border to clearly
identify where the webpage ends, and advertisement begins.
• The sponsor of any advertising message must be clearly
identified on the ad itself.
• Creative must match ad size.
• Animation cannot exceed 15 seconds. Animation can begin
again on mouse over, but must stop immediately on mouse
off.
• Advertisements cannot mimic news headlines in design, tone,
3rd person sentence structure, or topic.
• Advertisements cannot mislead the user. For example, they
may not mimic or resemble Windows/Mac/Unix dialogue
boxes, error messages, or the like.
• Advertisements cannot contain graphics that simulate
interactivity (i.e., drop down menus, search boxes, etc.)
without that functionality actually existing. NO fake or
simulated HTML interactivity.
• No obscene or otherwise objectionable images.
• Audio is only allowed upon the user click.
• Linking URLs must be domain name based and cannot be an
IP address.
• A link to the advertiser’s privacy policy is required on all click
through URLs/landing pages.
• Bizo allows advertisements to collect personal identifying
information. If you wish to collect personal information within
advertisements, those ad units will need to:
• Clearly identify your organization
• Provide a direct link to your privacy policy, adjacent to
the submit button
• Clearly identify the purpose for collecting the information
Non-Rich Media Ad Specs
Image (GIF/JPG) Ad Specs
• All General Bizo Advertisement Policies must be adhered to.
• Animation cannot exceed 15 seconds.
• 40KB max file size for all units.
HTML Ad Specs
• HTML code cannot exceed 3k.
• 2 images maximum, total file size of images cannot exceed
20k.
• Client-side imagemaps are acceptable and must be provided
by the client.
• Forms tags in HTML code must use “get” in the method.
• CGIs referenced in the HTML code must be active at the time
of ad submission for validating/testing the ad HTML code,
and able to handle the traffic load. Ads with CGIs which are
not active and/or cannot handle the projected traffic will not
be accepted.
Flash Ad Specs
• Animation cannot exceed 15 seconds. Looping must be set to
False.
• Bizo allows Flash versions 6,7,8,9,& 10 (AS2 & AS3)
• 40KB initial download and up to 4 additional download
streams upon user click are permitted. Each additional stream
may not exceed 100KB.
• Frame rate of 12 frames per second is recommended. Frame
rate may not exceed 24 frames per second. Banners that
exceed 24 frames per second will not be accepted.
• Flash 6 SWF files will be displayed for Flash 6.0 to 6.0.0.65
plug in browsers only. If the browser doesn’t support Flash
6.0 and above the alternate image will be served. Flash 7 ads
will be displayed for 7.0 plugin and above, etc.
• Loading files from cross domains is not permitted for security
reasons.
• All Flash files must open in a new window.
• All Flash ads must be accompanied by the SWF file as well
as an alternate image (GIF or JPG) of the same dimensions.
Images must meet the file size specs for that ad size.
• Onload play audio is not permitted in Flash ads. Sounds
played on click are allowed. All sounds are subject to approval
by Bizo.
• For best results, we recommend having the button
encompass the entire ad area throughout the entire timeline.
Buttons must have the clickTAG expression (see below) in
place of embedded URLs.
on (release) {
getURL(_root.clickTAG, ‘_blank’);
}
• The clickTAG expression must be attached to a button object
and called onRelease.
• Do not embed any URLs in the Flash file—include linking
URLs in an email or other document.
• Make sure the dimensions of the movie meet the specs for
the ad you are creating.
Facebook Specs
• Image - The image must be a jpg, png, or gif file and 99x72
pixels.
• Ad Title text - The title to display above the image can be a
maximum of 25 characters, including spaces.
• Ad Body text - The body text to display next to the image
can be a maximum of 90 characters, including spaces.
• Landing Page - Each Facebook creative must have an explicit
landing page.
• The ad must also adhere to the Facebook Advertising
Guidelines found at: http://www.facebook.com/ad_guidelines.
php
• Cannot be third party served, including impression tracking
pixels.
LinkedIn Specs
• Image - The image must be a jpg, png, or gif file and 50x50
pixels.

BizoCreativeGuidelines(continued....)
• Ad Title text - The title to display above the image can be a
maximum of 25 characters, including spaces.
• Ad Body text - The body text to display next to the image
can be a maximum of 75 characters, including spaces.
• Landing Page - Each LinkedIn creative must have an explicit
landing page.
• The ad must also adhere to the Linkedin Ads Guidelines found
at: http://www.linkedin.com/static?key=pop%2Fpop_sas_
guidelines
• Cannot be third party served, including impression tracking
pixels.
Rich Media Ad Specs
Expandable (not available on all Bizo publisher partner
properties)
• Must be built by an approved Rich Media vendor (adInterax,
Atlas DMT, Brightroll, DoubleClick Motif, EyeWonder,
EyeReturn, FlashTalking, Interpolls, LinkStorm, MediaMind,
PointRoll, Unicast by Viewpoint, United Virtualities).
• Expansion must be user initiated on click only.
• Close button is required.
• File Size - Alt image GIF/JPG = 20k, Initial Flash = 40k, Rich
Flash = 60k, Total file size = 100k (without video), 2.2MB
(with video)
• Audio
• On user click only
• 30 seconds maximum
• Expand Direction/Size
• 728x90 - down (expand to 728x300)
• 300x250 - left (expand to 500x300) & down (expand to
300x500)
• 160x600 - left (expand to 460x600)
• Video
• Format: True Streaming. Progressive download available
on click only
• Length: 30 seconds max
• File Size: 2.2MB
In-Banner Video (not available on all Bizo publisher partner
properties)
• Must be built by an approved Rich Media vendor (adInterax,
Atlas DMT, Brightroll, ClickTurn, DoubleClick Motif,
EyeWonder, Interpolls, MediaMind, Pictela, PointRoll, Unicast
by Viewpoint).
• Format: True Streaming. Progressive download available on
click only
• File Size - Alt image GIF/JPG = 20k, Initial Flash = 40k, Rich
Flash = 60k, Total file size = 100k (without video), 2.2 megs
(with video)
• Length: 30 seconds max
• File Size: 2.2MB
• Audio
• On user click only
• 30 seconds maximum
• Button Functionality:
• Stop/Mute & Start buttons required
• Play, Stop/Pause, and Mute buttons are preferred
• Hot spot (clickable section) should be no more than 25% of
the entire ad unit.
PreRoll Video Specs:
• General Ad Formats
• 15 second video (linear)
• 30 second video (linear)
• 15 second video (linear) with 300x250 pixel companion
• 30 second video (linear) with 300x250 pixel companion
• Bizo accepts and prefers PreRoll delivered using VPAID &
VAST 3rd Party Tags
PreRoll Hosted & Served by Bizo must conform to the following
specifications:
• Video
• Duration: 15 or 30 seconds only
• Container Format: FLV (.flv), MPEG-4 Part 14 (usually
.mp4 or .m4v), or OGG
• Aspect Ratio: 16:9 or 4:3
• Video should not be letterboxed/pillarboxed: it will be
scaled/letterboxed/pillarboxed as necessary to fit the
video frame
• Max Size: 2MB (15s) or 4MB (30s)
• Companion Banner
• 300x250 pixels only
• Supported tags: Iframe URL only
• Supported raw assets: GIF, JPG, PNG, or SWF
• Creative size (Raw Assets): 30 KB maximum
3rd Party Tag Specs
• All 3rd Party Ad Tags testing lead time - up to 5 business
days.
• 3rd party tags must be live at the time of submission to
enable thorough testing before launch.
• Actual creative format (image, Flash, rich media, etc.) must
adhere to the format’s applicable specifications.
• Click tracking must be enabled for 3rd party ad tags.
Bizo’s ability to reach the exact audience we care about, and put our
ads in front of them early and often has really proved a key pillar to
our marketing strategy.”
Karina Peña Garcia, Senior Director of Marketing, The Direct Marketing Association

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