The best-run youth sports organizations understand that a “successful season” is not measured by how many games are won, but by bringing out the best in athletes and their families, bringing players back season after season, and attracting new players. In this presentation, author and youth sports expert Brooke de Lench addresses sports organizers as she explains the ten most important steps to efficient youth sports organization management, including how to keep parents and kids coming back, manage your league from a business perspective, balance your role as a league official, and more.
This content was provided by Active Network Sports, leader in youth sports activities and technology: www.activesports.com. To download this presentation with speaker commentary and to get access to all Active Network Sports webinars, visit http://info.activesports.com/forms/webinar-download.
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Youth Sports Organization Management
1. Discovering the Most Effective
Management Practices for a
Winning Organization
Brooke de Lench, Founder/Publisher
August 17, 2011
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2. By
Brooke de Lench
Founder: MomsTeam.com
Author: HOME TEAM ADVANTAGE: The Critical Role of Mothers In Youth Sports
(Harper Collins)
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3. Today’s Program
What I will talk about:
The 10 most important steps to keep parents & kids coming back
How to manage your league effectively from a business
perspective
How to balance your role as a league official using business best-
practices
Short survey -who is in our audience?
Time: ~ 40 min. presentation, followed by Q&A
Questions? Send them via the “Question” section on the right-hand side of
your screen, we’ll take them at the end of the presentation
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4. Survey
Answer short survey in “Poll” section of your screen.
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5. What is a “Successful” Sports Organization?
Repeat Trust
Satisfied
Customers Customers
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6. Example: More Than Six Leagues in Chicago Youth Football
USA Youth Football (governing body)
Pop Warner
Chicago Bears Youth Football
Chicago Land
Howard Griffith – Spartans
Snoop Dog League
Chicago's is a division of the league he established in Los
Angeles in 2004.
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7. The 10 most important steps to keep parents & kids coming back
#1 Child-centric
Know your customers
Listen to what the children want
Kids need to be the focus at all times
#2 Parents as Partners
Strong Communication-Communication is King
Communicate early and often
Encourage Parent Input
Open Meetings
Allow Anonymous Questions/Comments
#3 Safety
Has to be a top priority-define a safety plan
Physical, sexual, and psychological
#4 Inclusiveness
Scholarship programs
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8. The 10 most important steps to keep parents & kids coming back
#5 Teach the Sport
Provide ongoing training for coaches and umpires
Include child development segment
#6 Mandate a 2-adult rule
Protects kids
Protects adults
#7 Be accountable and transparent
(will cover this in next slides)
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9. The 10 most important steps to keep parents & kids coming back
#8 Provide contact information of all adults involved
How and when can parents get in touch with coaches,
administrators etc
#9 Parent training
provide a non-threatening fun program
#10 Have a fair grievance process
Provide the correct channels to lodge a complaint
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10. How to manage your league effectively from a
business perspective
Do a SWOT analysis
Strengths
Financial Security
Abundance of Volunteers, etc
Weaknesses
Struggling Financially
Lack of Volunteers
Opportunities
Great Coaching Staff –
Threats
Disgruntled Parents
Kids dropping out
Negative Press ( Accountant caught embezzling, etc)
* Consider hiring a consultant to help with this.
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11. How to manage your league effectively from
a business perspective
Be accountable and transparent- Self-regulation not the answer
Identify decision makers
Non profit or for profit
Seek Parent Input
Parent Advisory Group
Open Meetings
Board meetings should be advertised and open
Term Limits
New Blood
Financial accountability
Public Financial Discloser
Benchmarking
Track performance
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12. How to balance your role as a league official using
business best-practices
Balance female and male coaches and administrators
Provide lots of opportunities for communications
Implement a comprehensive risk-management plan
Establish a youth Sports council
Utilize Active Network products
Let MomsTeam help you with parents information & education
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13. Please submit questions in the “Question” section of the
toolbar on the right-hand side of your screen.
For more information, visit MomsTeam at:
www.MomsTeam.com
http://twitter.com/#!/MomsTeam
http://www.facebook.com/MomsTeam
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14. Thank you for attending!
For more information about league management software
and online registration, please contact us at
ActiveSports@ActiveNetwork.com
To answer questions about this webinar, please contact
delench@momsteam.com
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