1. Social media
and your e-publications

2. Definition of
Social Media?
Social media is today’s most transparent, engaging
and interactive form of public relations. It combines the
true grit of real time content with the beauty of authentic peer-to-peer
communication.
Social media is not about what each one of us does or says, but
about what we do and say together, worldwide, to communicate in all
directions at any time, by any possible (digital) means.
Social Media is a new marketing tool that allows you to get to
know your customers and prospects in ways that were previously not
possible. This information and knowledge must be paid for with output
of respect, trustworthiness, and honesty. Social Media is not a fad, but
it’s just the beginning of the marketing revolution – not the end.

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4. Why is Social Media
important for you, your
business and e-publications
As the social media’s importance started to grow in the
last years, we are all facing this new ways to connect! 3 reasons
why Social Media is the answer to all our questions:
IT’S JUICY - This is our reality! We are all searching for
interesting images and spicy topics to talk about. The Social
Media Channels are offering the perfect environment for the
viewer to satisfy his needs.
EVERYBODY WANTS TO BE A PART OF IT - Just like all the
trends: Depeche Mode, Madonna, Lady Gaga! The Social
Media is growing day by day and raises the peoples need to be
a part of it! Your business wants it also!
COMMUNITY IS EVERYTHING - it can give it or take it all! The
Social Media Community is the new word of mouth.

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6. Step 1
Understanding how social
media can work for your e-publication.
The first plus that social media will bring to your business
and online publications is reach. The social media technology is ca-
pable of reaching for you a global audience. Your e-publications are
no longer faced with the issue of being limited to country borders
and physical distribution. Your articles, products and content will be
shared and reached globally.
The second advantage is accessibility. We all know that
social media tools (like Facebook, Twitter, Pinterest and much more)
are accessible to everyone with an internet connection. This means
that people, once they get in touch with your e-publication, content,
products will share them and spread the word – this at little or no cost
at all for you.

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8. Usability is another strong point of the social media – you can
get your message across easily – as social media does not require
training, specialized skills – so this means that anyone will have
access to whatever you desire to promote.
A strong point, that is most specific for social media only is
immediacy. If for your message in a printed magazine or catalog had to
wait days, even weeks to reach the desired target – social media
enables instantaneous responses.
This means that once you have released your e-publication your content
can get out there almost instantly.
A very important thing that social media can do for you and
your e-publication is the connection that it establishes between you
and your audience.
They will feel closer and more familiar towards your e-publications. In
other words – they will feel like they matter - and this matters!

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10. Step 2
Optimize your e-publication
for social media.
In order to reach your target groups on Social Media platforms and
engage sharing your e-publication or contents of your e-publication,
you should consider following:
a) Articles/ products – the articles, products and promotions that
you have inside your e-publication should have social media
buttons – so that your message can be shared.
b) Links – You can insert links in your e-publications so that your
readers and customers will get easier to where you want them to go.
As example you can create a link to send them to a certain contest,
product, article and so on.
c) Videos – Videos are a great way to share any message – your
audience will be thrilled and they will share it further on if it is
something relevant to their interest. Making it relevant it`s your job.

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d) Interactivity and games – bringing interactivity in your e-publication
is something your audience will definitely appreciate.
Having something new and interactive is like a breath of fresh air,
both for readers and customers. This is also very likely to be shared
on social media – it can easily become “viral”.

12. Step 3
Be available on all devices.
Satisfied customers and readers and shared content.
“Google” says – 78% of customers prefer mobile optimized content.
Users leave when content isn`t digital friendly.
Why are we quoting Google on this? Well, because more and more
people are surfing the internet, reading their magazines and checking
their e-mail on their mobile phones or tablets.
So this means that optimizing your
content – as well as the social media
buttons and options – for mobile
devices is important.
test here on your device

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Let us guide you from now on
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SUCCESS

14. Did you know
Social media facts

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57% of users are female
Monthly active users now
total nearly 900 million
250 million photos are
uploaded every day
100 billion connections
425 million mobile users
20% of all page views on the web are
2.7 billion “likes” per day on Facebook
Facts and Figures

16. 175 million tweets a day
There are over 465 million
accounts
1 million accounts are
added to Twitter every day
Twitters record:
8900 tweets per second
The average user
has 115 followers
Top 3 countries on Twitter are USA at 107 million,
Brazil 33 million and Japan at nearly 30 million
Facts and Figures

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USA leads membership at
2 new members join every second more than 57 million,
Europe has more than
34 million members
In 2011 there were 4.2 billion
professionally oriented searches
on the LinkedIn platform
Revenues for 2011 reached
$522 million
The fastest growing
demographics are students
and recent college graduates
LinkedIn is the 36th
most visited website in the world
Facts and Figures

18. 3rd most visited website
according to Alexa
2 billion views per day
It handles 10% of the
internet’s traffic
Average YouTube user
spends 900 seconds
per day
Average video duration is
2 minutes 46 seconds Over 829,000 videos are
uploaded every day
Facts and Figures

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December of 2011 Pinterest Over 10.4 million registered users
became one of the top 10
largest social networks with
11 million visits per week
Most of the sites user
are female
Nearly 12 million monthly
unique visitors
It is the fastest site in history
to break through the 10 million
unique visitor mark
In January it was driving more
referral traffic to retailers than
LinkedIn, YouTube and Google+
Facts and Figures

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If you have any questions about the different applications of Social
Media in multimedia publications, don’t hesitate to contact us.
Get a free advice here from one of our e-Publishing experts.
www.actionpaper.net