The multichannel rep: slideware or sizzling? Key trends in EU5

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Multichannel reps are a much discussed topic – but how many HCPs in Europe are actually being reached this way? Using the Across Health Navigator dataset, we are now able to see clearer than ever before that as hype has swelled, not everyone has heard the message…. Find out more in our new blog here https://goo.gl/ra7CZG.

Gesundheitswesen

31/05/2018Proprietary and Confidential Information© Across Health1
The multichannel rep: slideware or
sizzling? Key trends in EU5

31/05/2018Proprietary and Confidential Information© Across Health2
The multichannel rep concept has quickly gained fame in
pharma
Giving reps tablets is developing the classic model incrementally – but not changing
it transformationally…

31/05/2018Proprietary and Confidential Information© Across Health3
Only 6% of EU5 specialists experience the MCM rep
Digital transition instead of digital transformation

31/05/2018Proprietary and Confidential Information© Across Health4
Specialists’ preferences in the EU5
• ‘Classical’ (f2f) detailing still prevails, with an overall reach of 66% (with an EU5 low of 48%
in the UK, and a high of 80% in Spain)
• 21% of HCPs are not receiving pharma reps, rep email or remote detailing (15% in Spain;
42% in UK)
• Rep eMail has a reach of 43% through the EU5 (51% in Spain; 36% in Italy)
• Remote detailing clocks in at 12% reach (highest reach in Spain [17%]; lowest in Germany)
MCM rep is still in the early days
N=1654 EU5 specialists (2016-17 Navigator data)

31/05/2018Proprietary and Confidential Information© Across Health5
Our experience confirms that f2f, rep email and teledetailing can indeed be very effective
channels when combined with the right kind of change management.
To address the other key dimensions, our flagship Navigator 3.0 covers not only “right
channel”, but also “right content”, “right context”, and “right frequency”, as well as extensive
benchmarking (overall and by key channel) and a unique view on “right 3rd party
destinations” (websites, newsletters, apps, congresses, communities).
More info on the Navigator 3.0

31/05/2018Proprietary and Confidential Information© Across Health6
What can we do for YOU?
The multichannel rep concept has the promise of overturning the traditional (rep)
engagement model. Pharma has been experimenting on the premise that this frame
will profoundly alter the nature of its relationships with customers… but have these
experiments paid off?
Read more in our blog!

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The multichannel rep: slideware or sizzling? Key trends in EU5

1. 31/05/2018Proprietary and Confidential Information© Across Health1 The multichannel rep: slideware or sizzling? Key trends in EU5

2. 31/05/2018Proprietary and Confidential Information© Across Health2 The multichannel rep concept has quickly gained fame in pharma Giving reps tablets is developing the classic model incrementally – but not changing it transformationally…

3. 31/05/2018Proprietary and Confidential Information© Across Health3 Only 6% of EU5 specialists experience the MCM rep Digital transition instead of digital transformation

4. 31/05/2018Proprietary and Confidential Information© Across Health4 Specialists’ preferences in the EU5 • ‘Classical’ (f2f) detailing still prevails, with an overall reach of 66% (with an EU5 low of 48% in the UK, and a high of 80% in Spain) • 21% of HCPs are not receiving pharma reps, rep email or remote detailing (15% in Spain; 42% in UK) • Rep eMail has a reach of 43% through the EU5 (51% in Spain; 36% in Italy) • Remote detailing clocks in at 12% reach (highest reach in Spain [17%]; lowest in Germany) MCM rep is still in the early days N=1654 EU5 specialists (2016-17 Navigator data)

5. 31/05/2018Proprietary and Confidential Information© Across Health5 Our experience confirms that f2f, rep email and teledetailing can indeed be very effective channels when combined with the right kind of change management. To address the other key dimensions, our flagship Navigator 3.0 covers not only “right channel”, but also “right content”, “right context”, and “right frequency”, as well as extensive benchmarking (overall and by key channel) and a unique view on “right 3rd party destinations” (websites, newsletters, apps, congresses, communities). More info on the Navigator 3.0

6. 31/05/2018Proprietary and Confidential Information© Across Health6 What can we do for YOU? The multichannel rep concept has the promise of overturning the traditional (rep) engagement model. Pharma has been experimenting on the premise that this frame will profoundly alter the nature of its relationships with customers… but have these experiments paid off? Read more in our blog!

The multichannel rep: slideware or sizzling? Key trends in EU5

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The multichannel rep: slideware or sizzling? Key trends in EU5