«The future of marketing» discussion panel at The eDays E-Commerce Conference (http://edays-russia.com/)

1. The eDays
E-Commerce
Conference
«The future of
marketing»
discussion panel

2. About ACROBATOR
2
Team.
Acrobator is a committed team of e-business and marketing professionals
with extensive experience in CIS, Europe and other regions.
Methodology.
Our C.A.S.H.C.O.W. B.O.M.B.E.R. © formula implies highly tailored data-driven
approach to identify ways of seizing market opportunities for our clients.
Value.
Our specific strengths lie in digital marketing, marketing support for leading
e-companies, market intelligence for top VCs and IBs.
Acrobator Managing Partner Bas Godska
at the eDays E-Commerce Conference.
Any marketing issues?
Do not hesitate -- bas@acrobator.com

3. Just when
I think I have
learned the
way to live,
life changes.
Hugh Prather

4. Companies should
change their behaviour
eDays International E-Commerce Conference, June 4-5, 2015

5. • Customer engagement dictates
future campaigns
• Content rules the roost in the online
marketing world
• Millennial-focused brands have to
change their game
eDays International E-Commerce Conference, June 4-5, 2015
5

6. Change of analytical approach;
survival of the fittest
eDays International E-Commerce Conference, June 4-5, 2015

7. • More accurate metrics surface
• Data-driven marketeers are reward-
ed; intruders lose
• Analytical tools become more prac-
tical to gauge campaigns’ success
• Focus on brand advocates and loy-
alists drives sales
eDays International E-Commerce Conference, June 4-5, 2015
7

8. Customers change their
behaviour; companies adapt
eDays International E-Commerce Conference, June 4-5, 2015

9. • The center of marketing is mobile
• Social becomes a great part of all
marketing
• Customers are everywhere; offline-
online barriers disappear
eDays International E-Commerce Conference, June 4-5, 2015
9

10. Acrobator Consultancy | bas@acrobator.com