WordPress Websites for Engineers: Elevate Your Brand
Social Publishing: Connecting Community and Content with the New Enterprise Web
1. Social
Publishing
Connecting
Community
and
Content
with
the
New
Enterprise
Web
Bryan
House
Vice
President,
Marketing
Acquia
@bryanhouse
September
13th,
2011
#acquia
3. Top Ten Strategic
Technologies for 2011
Social collaboration
Social publishing
Source: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010
4. Social Agility Driving
Business Value
Connecting diverse business
Social ecosystems across enterprise
collaboration boundaries
Consumerization of IT is
Social channeling the power of
publishing collective behavior
5. Community Powered. Innovation.
profiles / content
friends
(micro) rich
blogging media
UGC
Social Publishing templates
workflow
analytics
taxonomy
groups
social share
Drupal
tagging
6. Community Powered. Innovation.
profiles / content
friends
(micro) rich
blogging media
UGC templates
Community + Content
analytics workflow
taxonomy
groups
social share
tagging
7. 7.0 [
major releases
]
230+ [
]
countries around the globe
700+ [
]
core developers
7,000+ [
]
extensions and modules
700,000+ [
]
registered community members
1,000,000+ [
]
active websites today
8. Enterprise Drupal Stack
Mobile Sites
Social CRM
Community
Microsites
Corporate
Intranets
Sites
Sites
Applications
Presentation Layer Templates
Configuration Content Types Navigation Elements
Community Modules Integrations
Platform Drupal Core
Deployment
Stack Apache / MySQL IIS / SQL Server
9. Enterprise
Web
Infrastructure
External
Websites
Product sites Corp Site
Marketing Microsites
Community sites
Other sites
Internal
Websites
Collaboration Intranet Departmental Sites
10. Community
Sites,
Simplified
External
Websites
Product sites Corp Site
Marketing Microsites
Community sites
Other sites
Internal
Websites
Collaboration Intranet Departmental Sites
11. Enterprise Collaboration
The Intranet and Beyond
Collaborative Intranet
Customer support communities
Consumer Communities
Ideation communities
Fan / audience communities
33. Putting Open Innovation
to Work for You
Proven community best practices
Open, extensible architecture
Flexible platform spans multiple use
cases