Supercharge shoppable experiences everywhere with Acquia DXP Join Acquia for a Partner Bootcamp on May 18th and learn how the DX Alliance empowers our partners to provide exceptional client services, increased services revenue, and improved customer retention. On the day you will learn about: Composable Commerce Create more engaging shoppable experiences in record time with unified first-party data and composable architecture using no-code tools. Unlock the ability for anyone to deliver unique catalogue experiences, deliver lightning-fast value, uncover new needs, and increase customer loyalty. Acquia Open DXP Pricing & Packaging Learn how Acquia has redefined pricing & packaging across its entire portfolio with industry-first unified pricing metrics and prescriptive bundles to deliver greater value and streamline selling and client experiences. Acquia Migrate Accelerate Preparing your customers for their journey to Drupal 9 has never been more critical with D7 and D8 EOL approaching. Explore our automated tool for D7 to D9 migrations and other strategies to help your customers accelerate their migration timelines. -Sneak Peak into Acquia Cloud Next Update to our Cloud Platform that leverages the most modern and innovative AWS technology.

1. PARTNER
BOOTCAMP
May 18, 2021

2. TODAY’S AGENDA
5 min Welcome and Intro, Garry Levitt, Channel Director, EMEA
15 min Acquia Cloud Next, Maggie Schroeder
5 min New Acquia DXP Pricing, Alex Dal Canto
20 min Composable Commerce and Acquia DX Alliance, Alex Dal Canto
5 min LIVE Q&A
5 min QUIZ: stay till the end to win a Prize ($50 Amazon Voucher)

3. ACQUIA CLOUD NEXT
Maggie Schroeder
Principal Product Marketing Manager

4. – Faster dynamic scaling than any other open cloud platform to guarantee
performance under load
– Self-healing architecture to maximize uptime and resiliency
– Comprehensive security systems to eliminate risk
ACQUIA CLOUD NEXT
The Industry’s First Kubernetes-Native, Enterprise
Grade Drupal Hosting Platform Optimized for Drupal

5. FILE SYSTEM (A) /
DATABASE (P)
GLUSTER FS +
PERCONA MYSQL
EC2 - AZ1
EC2 - AZ2
EC2 - AZ1 EC2 - AZ2
COMPARATIVE ARCHITECTURE
FILE SYSTEM (A) /
DATABASE (A)
GLUSTER FS +
PERCONA MYSQL
CLASSIC CLOUD BALANCERS
WEBSITE TRAFFIC
RESILIENT EDGE LAYER
DATABASE LAYER (HA)
AWS Aurora Provisioned
(Multi-tenant by Default)
FILE SYSTEM LAYER (HA)
AWS EFS
(Multi-tenant by Default)
WEB LAYER
AMAZON EKS
Pods for: Apache / PHP,
Memcache, Cron, & SSH
EC2 - AZ1
EC2 - AZ2
EC2 - AZ1 EC2 - AZ2
KUBERNETES CLUSTER
(Multi-tenant by Default)
ACQUIA CLASSIC WEB LAYER
WEB CLUSTER
(Single Tenant)
Apache, PHP,
Memcache, Cron,
SSH
FS/DB
SYNC

6. ELEVATOR PITCH & CUSTOMER FOLLOW-UP QUESTIONS
“Acquia Cloud Next is our next major update to the Acquia Cloud
Platform. It includes a number of new technologies that auto-scale
faster, are more resilient, and are even more secure than the current
version of Acquia Cloud.”
Is this a new product?
No. It is just an upgrade to our customers’ existing infrastructure.
Is there an additional cost?
No. Neither the upgrade nor the new infrastructure cost extra.

7. CLOUD CLASSIC INFRASTRUCTURE VS.
ACQUIA CLOUD NEXT TECHNOLOGIES
When referring to the previous version of Acquia Cloud (the one with all
those pesky dedicated servers just lying around), use the phrase “Cloud
Classic infrastructure.”
When referring to the new version of Acquia Cloud, use the phrases
“Acquia Cloud Next infrastructure” or “Acquia Cloud Next technologies.”

8. WHY D7 TO D9
MIGRATION?

9. TODAY, MOST DRUPAL USERS ARE STILL ON DRUPAL 7...
~61%

10. ©2018 Acquia Inc. — Confidential and Proprietary
ACQUIA MIGRATE:
ACCELERATE
Migrate Drupal 7 applications
to Drupal 9 up to 80% faster
on Acquia Cloud
CUSTOMER BENEFITS
﹣ Advanced Migration UI on top of
Drupal's powerful Migrate API.
﹣ Lowers the barrier of entry for
performing content migrations
﹣ Acquia-provided
migration workspace
﹣ Acquia best practice
knowledge baked in

11. UPCOMING PARTNER BOOTCAMP
JUNE 24th, 10:00 EST/15:00 BST/16:00 CET
– D7/8 to D9 Migration
– Competitive Analysis
– D9 Migration Sales Wins
REGISTER HERE!

12. NEW ACQUIA DXP
PRICING & PACKAGING
Alex Dal Canto
Dir. Product Marketing

13. COMMON LICENSE METRIC - PROFILES (MC) & VIEWS (DC)
UPDATED PACKAGES: 3 STEPS
CORE CORE + ENTERPRISE
STEP 1
Capabilities needed
STEP 2
Profiles & Views needed
ACTIVATE
SIMPLE
PRESCRIPTIVE AGILE
STEP 3
Add-ons

14. DC CORE
Content rich, Informative
Application
IT Experience:
● ACMS
● Cloud Platform - Plus
● Cloud IDE for Developers
Marketer Experience:
● ACMS includes Site Studio
Support:
● 24X7X365 with 99.97% SLA
● Remote Administration
● (Plus support tier)
DC CORE +
Revenue Generating
CORE package with addition of:
IT Experience:
● ACMS
● Gold Security
Marketer Experience:
● ACMS includes Site Studio
● Personalization
Support:
● 24X7X365 with 99.98% SLA
● Team TAM
● (Premium support tier)
DC ENTERPRISE
Multi-site: Scale and
Revenue Generating
CORE+ package with addition of:
IT Experience:
● Site Factory
Marketer Experience:
● Site Factory
Support:
● 24X7X365 with 99.99% SLA
● Named TAM
● (Elite support tier)
DRUPAL CLOUD: ENTITLEMENTS BUILT
TO GROW WITH CUSTOMERS
DC ACTIVATE
Basic, Informative
Application
IT Experience:
● Cloud Platform - Standard
● Cloud IDE and CDE for
Developers
● Platform security
Marketer Experience:
● Site Studio
Support:
● 24X7X365 with 99.95% SLA
● (Standard support tier)
Notes: Inherits previous hosting packages - standard, plus, premium and elite. The packages are flexible to swap out support tiers for higher packages or to include add ons.
MIDMARKET ENTERPRISE

15. MC CORE MC CORE +
Intelligent omnichannel
personalization &
orchestration.
MC ENTERPRISE
Distributed content,
intelligence & experience
operations at scale.
Data foundation unifying profiles,
segmentation & analytics.
MC ACTIVATE
Quick-start engagement.
MARKETING CLOUD CONSULTANT
ONBOARDING SERVICES
COHORT ANALYSIS +
INTERACTIVE QUERIES
ACQUIA CDP
PROFILES & ANALYTICS
MARKETING CLOUD: CRUSHING MID-MARKET AND
BUILDING ON AGILE CDP FOUNDATION

16. DIGITAL MATURITY MODEL AND DXP VERTICAL SOLUTIONS
CUSTOMERS
(profiles)
EXPERIENCES
(views)
Laggards
Mainstream
Innovators
Early
Adopters
Laggards Early
Adopters
Mainstream Innovators
Activate
DX
Core
DX
Core+
DX
Enterprise
MC
Core
DC
Core
DC
Core +
DC
Enterprise
MC
Core +
MC
Enterprise

17. ACQUIA DIGITAL
COMMERCE
Alex Dal Canto
Dir. Product Marketing

18. THE WORLD'S ONLY OPEN DXP TECHNOLOGY PARTNER PROGRAM
An open & extensible ecosystem of business-ready solutions composed with our best-of breed
technology partners, quickly and jointly delivered by our expert channel partners.

19. NEW APPROACHES LEAD THE CHARGE
MQ TREND:
EXAMPLE
VENDORS:
ERP
PIM
SHOP
CMS
CRM
OMS
CDP
SHOP
PIM
CRM
CMS
OMS
...
ERP
ERP
PIM
CRM
CMS
OMS
...
SHOP
CHANNELS
DEVICES
CONTENT
...
FIRST GEN
ERP-Focused
eCommerce = additional sales channels
SECOND GEN
Features in Shop
eCommerce = new business model
NEXT GEN
Composable Ecosystem
Digital Commerce = part of an ecosystem

20. MONOLITH = COMMODITY COMPOSABLE = EXPERIENCE
‒ IT-controlled
‒ Expose data/functionality to customer
‒ Commodity = no margins
‒ Difficult to differentiate
‒ Marketing-controlled
‒ Build an emotionally engaging experience
‒ Experience = high margins
‒ Only possible with best-of-breed
COMPOSABLE COMMERCE LEADS THE WAY FORWARD
FIRST GEN
ERP-Focused
eCommerce = additional sales channels
SECOND GEN
Features in Shop
eCommerce = new business model
NEXT GEN
Composable Ecosystem
Digital Commerce = part of an ecosystem

21. ACQUIA IS THE ONLY DXP TO DELIVER
COMPOSABLE COMMERCE
‒“A DXP must be pluggable and extensible,
and should easily integrate with adjacent
technologies, such as digital commerce and
CRM.”
‒“A DXP can mean faster time to market and
lower deployment costs, as well as higher
levels of customer engagement and
satisfaction.”
‒All digital commerce-focused businesses
“Draw up a roadmap to adopt a DXP during
the next 12 to 36 months
time
expectations
Gartner Commerce Hype Cycle, Aug 2020
DRIVE MAXIMUM IMPACT WITH A COMPOSABLE DXP

22. E-commerce
Systems
Acquia
Personalization
Analytics
POS &
Inventory
Systems
BI Systems
REDEFINE YOUR DATA STRATEGY WITH THE POWER OF FIRST-PARTY DATA
ESP
CRM

23. AGILE CDP
Powering Insight and Engagement Across Your Business
INTEGRATE
UNIFY
ANALYZE
ENGAGE
OPTIMIZE
INTELLIGENCE
OPTIMIZING EXECUTION ACROSS
THE BUSINESS
– Digital Marketers
– CRM Leaders
– Analytics Leaders
– IT Leaders
– Data Scientists
– Local Managers

24. 333%
Return on ad spend
INTEGRATE ONLINE & OFFLINE
BEHAVIOR TO STAND OUT &
SUCCEED
Unify data across online and offline
channels to gain the flexibility & agility
to pivot quickly and differentiate by
unifying physical & digital experiences.
63%
Website traffic from
personalized email
campaigns
15.5%
Open rate with an 11.8%
click-through rate

25. 10%
Customer
acquisition costs
LEVERAGE PREDICTIVE ANALYTICS
& MACHINE LEARNING AT SCALE
Intuitively identify who your customers are,
how & when are they looking to buy, and
what is the optimal way to engage them
delivering the right offer, at the right
moment, through the right channel.
125%
Conversion rate
41%
Click-through rate
9%
Revenue per email

26. Accelerate the path to
purchase, drive product
discovery & conversions
Curate engaging experiences
for every individual
Leverage ML to experiment,
analyze & improve your
approach
TAKE CONTROL OF
MERCHANDISING
AT SCALE

27. A COMPOSABLE ENTERPRISE
PLATFORM
“69% of corporate directors want to accelerate enterprise digital
strategies and implementations to help deal with the ongoing
disruption. For some enterprises that means that their digital
strategies became real for the first time, and for others that means
rapidly scaling digital investments.”
“The world today demands something different from us.
Composing - flexible, fluid, continuous, even improvisational
— is how we will move forward.”
“That is why composable business is more important than ever.”
USABILITY
COMPLEXITY
COMPOSABILITY
RIGIDITY
Hybrid
(Headless + SaaS)
Digital-first
Headless Content,
Commerce & Services
Monolithic Apps
& Platforms
ACQUIA
OPEN DXP

28. FROM A DEVELOPER FOCUSED STRATEGY
Codebase 1, 2, 3, 4, 5, 6, 7, 8,
9… N
Developer environment(s)
Dev
Stage /
test
Prod
Javascript developer
Backend developer
Weak business
user tools
Component builder
Unique site developer
Designer
Experience
Focus
Development
Focus
Media manager
Content creator
Site manager
Personas Legacy Platform Architecture
Publish environment(s)
Authoring environment
CDN
Authoring environment(s)
Primary Codebase
DevOps processes
Slow, developer
heavy process
Complex site
management
Inefficient
workflows
IT is bottleneck
for TTM
IT innovation
limited
Content approver
DAM

29. TO EXPERIENCE-LED
Component based assembly
Customized
design
Personas
Shared
Codebase
Dev
Stage /
test
Prod
Component builder
Content assembler
Backend developer
Global content
delivery
JS developer
Shared and site specific
components
Shared Component Library
Site
Management
Business
unit flexibility
Repeatability &
Reuse
Experience
Focus
Development
Focus
Designer
Site builder
Content approval
Digital
experience
at scale
Performance &
availability
Governance &
security
Ideal Platform Architecture
Site manager
DAM
Content Hub
Media manager
CODE
MANAG
E
BUILD
CREATE

30. ©2018 Acquia Inc. — Confidential and Proprietary
THE COMPOSABLE & OPEN DIGITAL EXPERIENCE PLATFORM
Acceleration
Content
Search
& Merch
Presentation
Multi-Experience
Commerce
Orchestration
Customer
Personalisation
Analytics
Scale
Marketing Cloud
Drupal Cloud

31. – Headless Platform
– Flexibility to add complementary tech
– Faster implementations
– Expanded services: personalization, mobile, search, page templates
– AGILE sprints for continuous improvement
– True to the SINGER heritage
2021 & Beyond: A Strong
foundation for growth
ACQUIA NAMED A
LEADER IN THE
2021 GARTNER
MAGIC QUADRANT
FOR DXP

32. NEXT STEPS:
- REGISTER FOR JUNE PARTNER BOOTCAMP: Drupal 7-Drupal 9
Migration
- JOIN US FOR OUR ADWEEK WEBINAR: 90 Days to Ecommerce
Success
- ENGAGE WITH US to create DXP + Commerce solutions. Contact
your Partner Manager.

33. Q&A