It’s no secret: organizations are struggling to keep up with demands to provide personal, engaging experiences across the explosion of new devices, channels, and markets. Because of this, content creators are tasked with furiously creating content for each team, device and endpoint. On average, enterprises manage 268 customer facing websites and mobile apps*, making the ability to share content across company silos and systems more necessary than ever before. But there has been no easy way to share content between platforms—until now. Acquia Content Hub breaks down content silos and solves this problem by helping content creators discover, reuse, and distribute content across a complex network of technologies and teams. In our upcoming webinar, we’ll introduce you to Content Hub and explain how it reduces content chaos in today’s rapidly changing digital landscape, by enabling organizations to: - Eliminate the costs and time associated with content duplication - Discover content throughout your organization, regardless of creation point - Mitigate the risk of outdated content - Decrease time-to-market with new, content-rich sites

1. Acquia Content Hub
Christian Yates
VP Products, SaaS
Kelly O’Neill
Sr. Director, Product Marketing
Matt Paladino
Sr. Solutions Architect
November 18, 2015

2. Agenda
→ Today’s Market Landscape
→ Acquia Content Hub Overview
→ Customer Use Cases
→ Demo
→ Content Hub Business Benefits
→ Q&A

3. There is a Massive Content Explosion
Happening Today

4. Everyone is a content creator and content publisher.
“Between the time the world was born and 2003, a total of 5 exabytes had
been created. In 2013, 5 exabytes of content was created every day! Today,
Google alone processes over 20 petabytes of information every day!”
-Newstex, Digital Content in Real Time, January 2015

5. Big content comes with a big cost, mainly time
spent searching for content.
“In 2013, content searches cost companies over $14,000 per worker and
nearly 500 hours per worker.”
-Newstex, The Data Explosion in 2014, July 2014

6. There is an unprecedented growth of new channels
and markets.
“Our survey reveals that, on average, enterprises manage 268 customer-facing
websites…Delivering great experiences across every device a customer wants
fuels complexity.”
-Forrester Research, The State of Digital Experience Delivery, 2015, April 2015

8. Today’s enterprise landscape is evolving.
Company C
Company A
Company B
→ Multiple legacy systems
Company AC
→ Acquisitions
→ Mergers
→ New technologies

9. Content gets locked away in silos...

10. What if you had the key…

11. …to publish everywhere, from anywhere?

12. What does Acquia Content Hub do?
Aggregation &
Normalization
Discovery
Robust content discovery tools
Full faceted search
Automatic subscription updates
Saved, customizable filters
Secure, cloud-based content
repository
Integration into existing
technology footprint
Connectors and robust APIs
Syndication
Bi-directional content
distribution
Automatic and curated re-
publishing to any endpoint
Centralized or distributed
content models
Acquia Content Hub is a secure, cloud-based, content distribution and
discovery service that enables customers to author, search and share content
throughout a complex network of sites and channels.

13. Content Syndication
Automatic and curated re-publishing
to any content endpoint

14. Content Discovery
Full faceted search Date, source, tag and status filters
Automatic
subscription
updates
Saved,
customizable
filters

15. Content Aggregation & Normalization

16. Authoring can be centralized...

17. … or distributed.

18. Customer Use Cases
→ Share and discover content bi-directionally (Ivy League Medical University)
▪ Share relevant content across diverse departments, sites, teams - ie. physician
profiles, medical publications
→ Keep site experiences up-to-date (Global Financial Services Company)
▪ Information on latest news and product updates
→ Launch new sites faster and more efficiently (Global Financial Services Company)
▪ Spinning up new client and agent sites frequently
▪ Need rich content to efficiently populate new sites

19. Customer Use Cases (cont)
→ Migrate content away from legacy systems (Higher Education Services Company)
▪ Enable migration to new Drupal sites
→ Cross promote and share content (Big Three Music Publishing)
▪ Cross-sell products across diverse content sources - ie. merchandise, albums,
artist sites
“Clearly reducing time and cost by half at a minimum...”
“Tremendous amount of time saved, but also money saved...”

21. Business Benefits

22. Questions?

23. Thank You
Visit us: www.acquia.com
Email: sales@acquia.com