Depending on where your business is digitally, a transformation could be a simple or large undertaking. Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team. Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business. In this webinar you’ll also learn: - The buy-in you need from a leadership perspective to get started on an iterative transformation POC - The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront - How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort

1. The Guide to Successfully
Accelerate Digital Transformation

2. Speakers
Eric Fullerton
Lead Product Evangelist
Acquia
Ayla Peacock
Director of Digital Strategy
Spire Digital
Zach Ettelman
Director of Digital Innovation
Spire Digital

3. MARKET TRENDS
81% of consumers want
brands to understand
them better and know
when and when not to
approach them.
— Accenture; Personalization Pulse Check, 2018

4. MARKET TRENDS
Consumers demand
convenience and
relevance at every
touchpoint
Companies with strong omnichannel
customer engagement retain on
average 89% of their customers,
compared to 33% for companies
with weak omnichannel
engagement.
— Aberdeen Group

5. Consumers won’t settle for the status quo
55%
of companies have no
cross-channel strategy in place
90%
of customers expect consistent
interactions across channels

6. CONSIDERATIONAWARENESS PURCHASE SERVICE LOYALTY
Because disjointed touchpoints are
just noise

7. About 70% of executives said the
pandemic is likely to accelerate
the pace of their digital
transformation.
— McKinsey

8. OPENIt’s a new reality.
It’s time to be...

9. WHY MARKETING AUTOMATION?
1. Build multi-touch, multi-channel campaigns
2. Track and convert leads across your digital
channels
3. Test content across your properties
4. Optimize your entire go-to-market strategy

10. Enables companies to orchestrate and personalize entire
digital experiences across all:
– Properties from websites to SaaS platforms to e-commerce to mobile
– Channels from email to mobile alerts to SMS to website modals to
social
– Customer stages from anonymous visitor to customer to advocate
– Teams from marketing to sales to product to support
MAUTIC/CAMPAIGN SUDIO
Open Cross-Channel Orchestration

11. WHY OPEN MARKETING AUTOMATION?
1. Flexible approach to investment
2. Faster time to market
3. Ability to Integrate with any system,
bought or built
4. Integrated with Acquia Marketing Cloud
out of the box

12. Every customer journey starts with data
Integrated Data:
Easily manage your customer data
and unify siloed data to power
cohesive engagement
Contact Profiles:
Leverage a single view of your
customers across channels
including interaction history, CRM,
online and offline data
Effortless Segmentation:
Easily create and save dynamic
segments to refine your targeting
strategies and deliver exceptional
experiences

13. v
Simple Content Creation:
Create engaging, responsive content
through a drag & drop interface
Campaign Personalization:
Individually personalize messages in
the context of every customers
journey with dynamic content
Content Templates:
Start from a selection of curated
email templates or build your own to
reuse across your organization
Seamlessly create beautifully relevant content

14. v
Visually Build Journeys:
Quickly map and execute multi-touch
and -wave journeys
Orchestrate Journeys:
Automate coordinated touch points
across all channels such as email,
mobile and web
Campaign Optimization: Leverage
real-time insights and A/B testing to
deliver the most compelling
experience for every individual
Reporting:
Measure results and continuously
adapt campaigns for success
Orchestrate & optimize the customer journey

15. WHAT IS ABM?
ABM is a marketing
philosophy that focuses all
activities on a set of target
accounts in a particular
market, rather than shooting
at a target in a dark room
while wearing a blindfold.

16. Digital transformation and
software development
Case Study

18. INSIGHT
75% of clients
across pilot advisors
preferred email
over any other
communication
method.

21. WHAT WE HEARD AT THE CONFERENCE
96.44% of attendees
had an interest in
signing up to be a part
of the pilot program for
marketing automation.

22. What the pilot program taught us:
$3MIncrease in AUM
across advisors
58.3%
Open rate
20-30%
32.8%
Click rate
3-8%
26.2%
Completion rate
2-5%
In our 2-months since
launching the pilot
program, simply
because of a
newsletter

23. Questions?

25. Why - High level (Eric F)
Move into “why/what”2 Sections (why move fast / why mktg
automation is more important now) // requirements (Spire Team)
*insert poll re: where audience is at*
What - definition of ABM, why it’s relevant (Spire Team)
What - Value prop -> Mautic (Eric F)
How
Incorporate Case Studies (Spire Team)