Acquia Pres. Digital Transformation Philly

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Rob Gill, VP of Media, Entertainment and Publishing for Acquia presented on Thinking Ahead at the Philadelphia stop of the 2015 Digital Transformation Tour.

Technologie

Digital Transformation Meetup:
Philadelphia

Digital Transformation:
Time To Think Ahead

Rob Gill | Vice President, Media, Entertainment & Publishing
Rob.Gill@acquia.com

Acquia is The Digital Experience Company
§ 141% 4 year CAGR
§ 3800+ customers
§ 550+ employees
§ Over $118.6M raised led by New Enterprise Associates
(NEA), North Bridge Venture Partners, Sigma Partners,
Tenaya Capital, and Amazon.com
§ Global:
− Boston, Portland OR, Washington DC, Toronto, UK,
France, Benelux, Germany, Australia
Partners
Customers
Awards

Transformation is not optional
Organizations who focus on
customer experience are thriving.
Companies with poor customer
experience are dying.
The age of the customer is here!
43.0%!
14.5%!
-33.9%!-40.0%!
-30.0%!
-20.0%!
-10.0%!
0.0%!
10.0%!
20.0%!
30.0%!
40.0%!
50.0%!
Stock Performance (2007-2012)!
Source: Forrester Research and Wartermark Consulting
Customer
Experience
Laggards
S&P 500 IndexCustomer
Experience
Leaders

What will it take to succeed?
Embrace all things digital to drive  
a great customer experience!
“How can you keep up with
empowered customers? Be more
digital. Your customers, your channels,
and your competitors are digital. "
The future of your business is digital.”
- Forrester Research
Turn big data
into business
insights!
Embrace the
mobile mind
shift!
Accelerate
your digital
business!
Transform the
customer
experience!1
2
3
4
Four Market
Imperatives
in the Age  
of the  
Customer

What does transformation look like?
20M!
Pages of content
2M!
locations
1B!
Page requests/week at peak
MASSIVE SCALE!

What does transformation look like?
$4.7M!
Projected 5-year savings
MASSIVE COST SAVINGS!
55!
State agency sites

What does transformation look like?
500%!Increase in number of shares
50%!
Reduced time-to-publish
MOBILE!
DOMINANCE!
Mobile trafﬁc overtook desktop 1
week after responsive site launch
FASTER!
TIME-TO-MARKET!
SOCIAL !
STRENGTH!
1 WEEK!

What does transformation look like?
300+!
Warner Music Group artist websites, 3
templates, total creative freedom
118+!
Interscope Records managed
artist sites, one platform
ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES!

60%!
Reduced total cost
30%!
Faster time-to-market
What does transformation look like?
THOUSANDS OF SITES – ONE PLATFORM!

The shift you need to be ready for
Traditional Information Technology!
Siloed teams with different solutions
delivering disjointed experiences!
Disciplined (slow) processes for building
and deploying digital experiences!
Proprietary solutions whose technology
evolves too slow!
On-premise infrastructure with rigid &
costly capital expenses!
New Business Technology !
Integrated teams with a shared solution
delivering uniﬁed experiences!
Agile (fast) process for building and
deploying digital experiences!
Open Source solutions that evolve at the
speed of the web!
Cloud-based infrastructure with ﬂexible and
lower cost operational expenses!

How we help companies transform"
Acquia helps organizations unite their business and  
technical teams as they transform to digital-ﬁrst.
The Acquia Platform
provides the software
necessary to build and
deliver extraordinary digital
experiences faster.

The Acquia Platform! The Acquia Experience!
The Acquia Experience is the
intersection of the Acquia
Platform and our commitment
to Customer Success.
We’ll educate you, map
success, and ensure it on an
ongoing basis.
Come for the
platform, stay for
the experience.

Digital transformation is real
•  Organizations are reinventing business models, putting
digital at the center of their business.
•  Organizations are seeking new technology "
that supports this transformative vision.
•  Acquia is the platform to "
support digital transformation "
both today and in the future.

Thank you

Rob Gill
Vice President
Media, Entertainment &
Publishing
Rob.Gill@acquia.com

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Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made. Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation? In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees. - What consumers feel about personalisation (CX Survey results) - How to understand customer intent across multiple engagement channels - The importance of permission-based data sharing and moving beyond cookie-based data collection - Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to - Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions - Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee

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In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand. In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment. Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue. Join our Digital Customer Experience webinar series, where we focus on today’s relevant topics and discuss the role and importance of digital customer experience in an ever-changing world to: Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience - Get advice on where to turn for support and answers to your questions - Discuss with CX experts on best practices, challenges and solutions - Key trends overview - why are they relevant to your business? - Brief on content to be covered in each subsequent webinar

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Acquia Pres. Digital Transformation Philly

1. Digital Transformation Meetup: Philadelphia

2. Digital Transformation: Time To Think Ahead Rob Gill | Vice President, Media, Entertainment & Publishing Rob.Gill@acquia.com

3. Digital has changed everything

4. It’s time to think ahead

6. Acquia is The Digital Experience Company § 141% 4 year CAGR § 3800+ customers § 550+ employees § Over $118.6M raised led by New Enterprise Associates (NEA), North Bridge Venture Partners, Sigma Partners, Tenaya Capital, and Amazon.com § Global: − Boston, Portland OR, Washington DC, Toronto, UK, France, Benelux, Germany, Australia Partners Customers Awards

7. Transformation is not optional Organizations who focus on customer experience are thriving. Companies with poor customer experience are dying. The age of the customer is here! 43.0%! 14.5%! -33.9%!-40.0%! -30.0%! -20.0%! -10.0%! 0.0%! 10.0%! 20.0%! 30.0%! 40.0%! 50.0%! Stock Performance (2007-2012)! Source: Forrester Research and Wartermark Consulting Customer Experience Laggards S&P 500 IndexCustomer Experience Leaders

8. Digital Experience is Becoming the Brand

9. Digital Experience Not Always So Sexy

10. What will it take to succeed? Embrace all things digital to drive   a great customer experience! “How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. " The future of your business is digital.” - Forrester Research Turn big data into business insights! Embrace the mobile mind shift! Accelerate your digital business! Transform the customer experience!1 2 3 4 Four Market Imperatives in the Age   of the   Customer

11. What does transformation look like? 20M! Pages of content 2M! locations 1B! Page requests/week at peak MASSIVE SCALE!

12. What does transformation look like? $4.7M! Projected 5-year savings MASSIVE COST SAVINGS! 55! State agency sites

13. What does transformation look like? 500%!Increase in number of shares 50%! Reduced time-to-publish MOBILE! DOMINANCE! Mobile trafﬁc overtook desktop 1 week after responsive site launch FASTER! TIME-TO-MARKET! SOCIAL ! STRENGTH! 1 WEEK!

14. What does transformation look like? 300+! Warner Music Group artist websites, 3 templates, total creative freedom 118+! Interscope Records managed artist sites, one platform ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES!

15. 60%! Reduced total cost 30%! Faster time-to-market What does transformation look like? THOUSANDS OF SITES – ONE PLATFORM!

16. Are you ready to transform?

17. The shift you need to be ready for Traditional Information Technology! Siloed teams with different solutions delivering disjointed experiences! Disciplined (slow) processes for building and deploying digital experiences! Proprietary solutions whose technology evolves too slow! On-premise infrastructure with rigid & costly capital expenses! New Business Technology ! Integrated teams with a shared solution delivering uniﬁed experiences! Agile (fast) process for building and deploying digital experiences! Open Source solutions that evolve at the speed of the web! Cloud-based infrastructure with ﬂexible and lower cost operational expenses!

18. How we help companies transform" Acquia helps organizations unite their business and   technical teams as they transform to digital-ﬁrst. The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster. The Acquia Platform! The Acquia Experience! The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success. We’ll educate you, map success, and ensure it on an ongoing basis. Come for the platform, stay for the experience.

19. Digital transformation is real •  Organizations are reinventing business models, putting digital at the center of their business. •  Organizations are seeking new technology " that supports this transformative vision. •  Acquia is the platform to " support digital transformation " both today and in the future.

20. Thank you Rob Gill Vice President Media, Entertainment & Publishing Rob.Gill@acquia.com

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