Having quickly established itself as the web's number one premium music video and entertainment service, with over 1.1 billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month, VEVO has had quite a successful first year. How did VEVO get started and what are the possibilities for its future? Hear from VEVO's General Manager, Fred Santarpia, as he outlines the partnership between Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company that made VEVO possible, and the importance of deal making in the next generation entertainment marketplace.

1. MUSIC VIDEO NETWORK
nextMEDIA
NOV 30, 2010

2. VEVO’S NEVER ENDING MISSION
Deliver the most comprehensive
and highest quality music video
entertainment experience
to fans everywhere on any
connected platform.
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MUSIC EVOLUTION REVOLUTION |

3. VEVO GOALS
• Restore Premium Value of Music
• Focus on Fan Who Loves Music
• Embrace Ubiquitous Open Web
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4. VEVO EXPERIENCE
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5. INTEGRATED AD EXPERIENCE
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6. VEVO MUSIC PARTNERSHIPS
30,000 VIDEOS | 8000 ARTISTS
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7. VEVO MUSIC PARTNERSHIPS
Justin Bieber Lady Gaga Katy Perry
Beyonce Usher Eminem
Access To The World’s Biggest Artists
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8. VEVO MUSIC PARTNERSHIPS
The National Blonde Redhead Interpol
The Raveonettes Arcade Fire Bat for Lashes
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9. TOP VIDEO CHARTS
CURRENT US TOP VIDEOS – 11/7-11/13
Video Views Past Week Views All Time (WW)
(CA)
Katy Perry - Firework 508,096 18,317,957
Rihanna – Only Girl (In The World) 379,125 23,083,051
Rihanna ft. Drake – What’s My Name? 303,236 6,041,328
Eminem – Love the way you lie 286,590 201,179,164
Nelly – Just a Dream 277,099 21,826,352
Willow Smith – Whip My Hair 268,105 16,441,361
Black Eyed Peas – The Time 251,102 5,699,449
Far East Movement – Like a G6 224,002 20,651,873
Eminem – Not Afraid 187,998 149,282,507
Shakira ft. Freshlyground – Waka Waka 181,319 235,904,920
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10. ORIGINAL PROGRAMMING
2011 Content Strategy: Artist Access
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11. LIVE PROGRAMMING
Over 25 Live Events To Date
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12. VEVO EVOLVED: NEXT GEN VIDEO
Strategy: Curate & Aggregate Interactive Music Video
Experiments
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13. MUSIC VIDEO NETWORK
DISTRIBUTION
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14. PLATFORM DISTRIBUTION
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15. VEVO, YOUTUBE PARTNERSHIP
Why the partnership:
• Market leader in video search and
discovery
• Go where the fan is
• Opportunity to improve music video
experience and maximize audience
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16. NORMAL YOUTUBE PAGE
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17. VEVO WATCH PAGE
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18. EFFECTIVE PROGRAMMING
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19. MAXIMIZING YOUTUBE
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20. PREMIERES: WEEKLY VIEWS
19.7 Million 15.2 Million 15 Million
9.5 Million 5.6 Million 4.7 Million
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21. VEVO FACEBOOK APPLICATION
Potential
Audience:
Fans of Top 10
VEVO Artist Pages
on Facebook: 86
Million
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22. VEVO FACEBOOK APPLICATION
• Watch videos
directly on artist
Facebook
pages
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23. VEVO CONNECTED ROADMAP
• Establish VEVO as the leading digital Music Video + Entertainment
brand
• Continue mission to bring VEVO to all digital net connected platforms
including Online, Mobile & Television
• Focused revenue via 3-screen advertising & sponsorship sales
strategy
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MUSIC EVOLUTION REVOLUTION |

24. Apple iPhone & iPod Touch
Launched iPhone & iPod Touch app Aug 2010:
• Over 2 Million Downloads
• Over 30 Million Video Views to date
Live Event
Streaming
Real-time, Interactive
Music Maps
Android App Launching Soon
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MUSIC EVOLUTION REVOLUTION |

25. Apple iPad: Coming Soon
• Launching Q4 2010
• Native VEVO iPad
Application
• Real-Time,
interactive Music
Maps
• Supports output to
TV
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MUSIC EVOLUTION REVOLUTION |

26. VEVO ON GOOGLE TV
Launched October 18th 2010
Launched October 18
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MUSIC EVOLUTION REVOLUTION |

27. GOOGLE TV OPTIMIZED EXPERIENCE
• Optimized for HD TV
experience
• Allows you to view your
favorite music videos on
the biggest screen with
the best speakers in your
home
• Passive playlisting
feature
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MUSIC EVOLUTION REVOLUTION |

28. BOXEE MEDIA APP
• Launched November 10
• Timed w/ “Boxee Box”
hardware set-top box
launch
More VEVO TV Experiences To Come in 2011
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MUSIC EVOLUTION REVOLUTION |

29. MUSIC VIDEO NETWORK
ADVERTISING
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30. DEC – 12 BRANDS
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31. MARCH – 45 BRANDS
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32. JUNE – 125 BRANDS
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33. TODAY: OVER 200 BRANDS
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34. VEVO VIEWER DEMOGRAPHICS
DEMOGRAPHIC SWEET SPOT:
46% Of Total Audience | 21 MM Users Between 18–34
Source: comScore Video Metrix, Media Metrix Sept 2010 34
MUSIC EVOLUTION REVOLUTION |

35. MUSIC VIDEO NETWORK
RESULTS
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36. VEVO North America
63 MILLION 1 IN 4
Monthly unique Reach of total
visitors in Internet users in
Canada & U.S. Canada & U.S.
Source: comScore Media Metrix, Media Metrix OCT 2010 36
MUSIC EVOLUTION REVOLUTION |

37. VEVO NORTH AMERICA RANK
NORTH AMERICAN ONLINE VIDEO PROPERTIES:
• No. 1 – Music
• No. 2 – Entertainment
• No. 5 – Overall
Excluding Pure Ad Networks. Source: comScore Video Metrix, Media Metrix Sept 2010 37
MUSIC EVOLUTION REVOLUTION |

38. VEVO DAILY VIDEO PLAYS
Daily Plays - WW
90,000,000 New Record High:
80,000,000
Views on 11/13
70,000,000
60,000,000
50,000,000
Daily Views
40,000,000 Linear (Daily Views)
30,000,000
20,000,000
10,000,000
0
1/1 2/1 3/1 4/1 5/1 6/1 7/1 8/1 9/1 10/1 11/1
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Source: YouTube CMS MUSIC EVOLUTION REVOLUTION |

39. MONTHLY ENGAGEMENT STATS
Videos / Viewer Minutes / Viewer
JAN. 2010 6 Videos 32 Mins
OCT. 2010 10 Videos 76 Mins
• Viewers now watch 4 more videos per month, on average.
• Viewers now spend over 2X more time engaging with VEVO
content.
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Source: ComScore MUSIC EVOLUTION REVOLUTION |

40. WHY IT WORKS
• Incredible Content
• High Quality User Experience
• Scale and Reach
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