How Are We Dealing with Tracking & Privacy? AccuraCast Explains Strategies
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How the major advertising platforms are dealing with Tracking and Privacy, and what your business needs to do to prepare for upcoming changes. Presented by Farhad Divecha on April 6, 2022 at 11:50 am Each of the major ad networks has taken a different approach to tackling the changes to user tracking methodologies in the past couple of years. Learn what you should do to future-proof your business against these changes. The talk will include a behind-the-scenes look at the data-led online marketing strategies of leading global corporations
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How Are We Dealing with Tracking & Privacy? AccuraCast Explains Strategies
- 1. How Are We Dealing with Tracking & Privacy? Farhad Divecha (@farhadd) AccuraCast @accuracast
- 3. @accuracast #brightonSEO Brands We’ve Helped
- 4. @accuracast #brightonSEO We help ambitious brands capture meaningful data. Data can be used to grow rapidly.
- 8. @accuracast #brightonSEO Billions of people experience advertising that feels personal. Powered by data and machine learning.
- 9. @accuracast #brightonSEO Reliability of browser data isn’t assured. Browsers & apps used by ~90% will 🚫 third-party cookies by default.
- 10. @accuracast #brightonSEO You can’t count on third-party cookies
- 14. @accuracast #brightonSEO Use server tracking on Facebook, Google Ads, GA4
- 18. @accuracast #brightonSEO Don’t rely solely on data-driven attribution
- 21. @accuracast #brightonSEO Use CRM data for performanc e marketing
- 23. @accuracast #brightonSEO +44 800 019 6813 sales@accuracast.com Questions ?
Hinweis der Redaktion
- AccuraCast are one of a very small group of official Facebook Marketing Partners for Technical Services in the world. Our experts are specifically qualified for Facebook Conversions API and Catalogue technical optimisation. We're also on the Facebook Attribution Advisory Board & are Google Attribution experts. This means we’re officially certified and have been accredited for competency configuring and troubleshooting API integrations.
- We set up CAPI and Server-side tracking for the biggest brands If you haven’t done so, you’re already 6 months too late and need to talk to my colleague at the end of this session.
- GTM Server GA4 Server GAds Server Data driven conversion
- Explain what attribution is Platforms model data to fill in gaps When gaps become larger models become less reliable How attribution is modelled depends on touchpoints and how the provider chooses to weigh them E.g. Google will obviously try to use data to show their ad platforms in the best light