The Walt Disney Company is filming a new adventure movie for Indian audiences in the southern dialect of Telugu. The Hollywood entertainment giant will also create a dubbed version in Tamil, another southern dialect, to further broaden its localization efforts, reports the Associated Press. In 2008, in partnership with Yash Raj Films, Disney released a Hindi animated feature called "Roadside Romeo," which was a huge success. The film used the voices of national Bollywood stars to increase its appeal to local audiences. The storylines of the films are also adapted to local tastes: simple stories, mixed with singing, dancing, humor, and the "in your face" emotion typical of Bollywood productions, noted Forbes at the time of production.

1. Disney Localizes Film in South Indian Dialect
This article was originally published on the Acclaro blog.
Category: Multimedia
The Walt Disney Company is filming a new adventure movie for Indian audiences in
the southern dialect of Telugu. The Hollywood entertainment giant will also create a
dubbed version in Tamil, another southern dialect, to further broaden its localization
efforts, reports the Associated Press.
In 2008, in partnership with Yash Raj Films, Disney released a Hindi animated feature
called "Roadside Romeo," which was a huge success. The film used the voices of
national Bollywood stars to increase its appeal to local audiences.
The storylines of the films are also adapted to local tastes: simple stories, mixed with
singing, dancing, humor, and the "in your face" emotion typical of Bollywood
productions, noted Forbes at the time of production.
The new film (still un-named) is the tale of a young girl with special healing powers
who tries to save her homeland from a tyrannical queen, Disney said. It will be
directed by Indian filmmaker Prakash Rao Kovelamudi.
Disney has moved forward with similar movie localization initiatives in China, co-
producing "The Magic Gourd" in 2007 and "Trail of a Panda" in 2009.
Up next in Asia? Local versions of "High School Musical," which is rumored to be
choosing its cast members via competition, American-Idol style. Hear it from the
horse's mouth (pdf).
About Acclaro: Acclaro is an international translation and localization company that
helps the world’s leading brands succeed across cultures. We translate websites,
marketing campaigns, documents and software to give clients an authentic voice in
key language markets.
North America: 1-866-468-5106 Worldwide: +1-914-468-0222
www.acclaro.com sales@acclaro.com
Page 1: Disney Localizes Film in South Indian Dialect Copyright © Acclaro 2012