Deep dive into the Trend 1 of the Technology Vision 2015 - the Internet of Me - and discover how new frontiers of personalization centered on the individual open up as everyday objects and experiences become digitized.

1. Digital Business Era: Stretch Your Boundaries
Trend 1: Internet of Me

2. Vision Trend Evolution
2013-2015
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3. Color Palette
Copyright © 2015 Accenture All rights reserved.
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Internet
of Me
Outcome
Economy
Platform
(R)evolution
Intelligent
Enterprise
Reimagined
Workforce
1 2 3 4 5
5 Trends

4. 1
The Internet of Me:
Our world, personalized.
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5. As everyday objects and experiences become digitized, new frontiers of
personalization centered on the individual open up. Welcome to the Internet of
Me.
Everyday gadgets and machines are increasingly interconnected and consumers
are demanding more “smart” tech.
In a world where every car, every home, and every object is a new set of
conversations with customers, enterprises must make sure they get that
experience right, before someone else does.
The companies that succeed in this new Internet of Me will become the next
generation of household names.
The Internet of Me:
Our world, personalized.
#TechVision2015
www.accenture.com/technologyvisionCopyright © 2015 Accenture All rights reserved.

6. Trend Perspectives:
Business and IT Executives
66%
Say smart objects will
have a high or very high
impact on their ability to
advance their industry
position or gain
competitive advantage.
68%
Are using or
experimenting with
connected TVs to
engage customers.
81%
Report that delivering a
personalized customer
experience is one of
their top three priorities
for their organization.
Source: Accenture Technology Vision 2015 Survey of 2,000 business and IT executives
www.accenture.com/technologyvision
#TechVision2015
Copyright © 2015 Accenture All rights reserved.

7. Bringing people into the Internet of Things
It’s time to create products and services designed for, and
specifically tailored to, the individual, not the individual’s
demographic.
#TechVision2015Copyright © 2015 Accenture All rights reserved.

8. Experience is the new plane of
competition between businesses
Now, the focus has to be on experience
—and success means making people the
center of business decisions.
Features and functionality must reflect
what individuals are trying to accomplish,
enabling them to control, measure, and
even automate parts of their lives in both
the digital and physical worlds.
#TechVision2015Copyright © 2015 Accenture All rights reserved.

9. More partners, more channels,
more engagement
Greater opportunities for
personalization will emerge as
businesses form new partnerships that
combine channels and services.
Optimizing a strategy for the
interconnected world starts with
determining your role in the
Internet of Me.
#TechVision2015Copyright © 2015 Accenture All rights reserved.

10. Trust is a must
Data collection and sharing have direct
implications on a company’s ability to
compete for mindshare in the Internet of
Me.
Digital businesses must improve their
competency within three components of
trust:
1. Security
2. Privacy and
3. Transparency
Copyright © 2015 Accenture All rights reserved.
#TechVision2015

11. Color Palette
Copyright © 2015 Accenture All rights reserved.
R 153
G 51
B 153
R 47
G 83
B 156
R 255
G 221
B 0
R 255
G 153
B 0
R 136
G 221
B 0
R 170
G 17
B51
Internet of Me: Looking Ahead
Emerging, digitally-enabled market ecosystems will deliver highly personalized
information and services for the individual, within a secure environment.
What will your role be in the evolving Internet of Me?

12. www.accenture.com/technologyvision
#TechVision2015
Copyright © 2015 Accenture All rights reserved.