User Experience Design UX 5 Presentations

Meet
the future Uxer’s
UXD:VELOCITY 005 STUDENT SHOWCASE PRESENTATIONS
Get in Touch : www.academyxi.com
Change@academyxi.com

“Never believe that a few
caring people can't
change the world. For,
indeed, that's all who
ever have.”
- Margaret Mead

- UXD 005 | Student showcase 16 APRIL 16
#proud

- UXD 005 | Student showcase 16 APRIL 16
Weshowedyouaprocess.
STRATEGY LAUNCH
EVALUATE
RESEARCH
ANALYSIS DESIGN
PRODUCTION
BETA
LAUNCH

“Supposing is good,
finding out is better.”
-Mark Twain

Pole Choreography
By
Tabitha Bridge

The Problem
When a pole dancer is preparing for a showcase or
competition, choreographing a routine can be quite a
daunting and frustrating process.
Pole dancers need a tool to make this process more simple
and less stressful.

The Market
There are a few apps and websites for pole dance tutorials
and pole fitness in the market but nothing for helping to
build and save pole routines.

Research
Surveys
Received 38 survey responses
Interviews
Conducted 7 interviews

Survey Insights
56% do enjoy choreographing a routine
56.5% get help from a teacher
69.2% would find it useful to have a tool to
assist with choreography and 26.9%
sometimes. Only 3.8% would not.

Interview Insights
• When building a new routine smart phones or tablets where most
popular and most prefer apps to websites
• Facebook, Instagram and YouTube are the most popular places to get
inspiration
• Many tend to use the same old moves and need a reminder of what
others are available at their current level of experience
• Even people who love choreography and don’t find it challenging
need help to fill a gap in a routine or inspiration to get them started
• Students and teachers would love an easier way to store and share
routines

Flow
Based on my personas there are 3 main customer
journeys that needed to be considered
1. The customer who wants to choreograph whole
routine and be able to save and amend when
required.
2. The customer who needs help finding inspiration
and filling a small gap in a routine.
3. The customer who wants to save multiple
routines to remember them and be able to share
them with other students/teachers.

Design Journey
My design journey included a number of activities
before I even started sketching or doing wireframes
Feature List
Value vs Ease
User feature stories
Determined my MVP (Minimal Viable Product)

Sketching
I spent a lot of time on sketching before starting wireframes.
I came back to sketching again after usability testing.

Usability Testing
• Song layout page was confusing to most. I needed to rethink design
layout and language used
• Need make selected items to stand out more
• Search bar was not used at all
• Page titles are confusing and instructions/help text often missed
• Suggestion to add a notes section
Usability testing was able to validate most of my hypothesises and
pointed out some usability flaws in the design.

Prototype
• http://yjfdtj.axshare.com/#p=dash

Wrap up
My next steps will be to look at designing a section for
adding friends and sharing routines as well as the inspiration
section.
I received an overwhelming response from my interviews
and usability testing that showed me just how desired this
concept is, so I do plan to look into options to take this to
market. Feel free to contact me
tabitha_bridge@hotmail.com

Vision
To Inspire Confident
Performance
Thank you

BitCrumb
A place for your story, by Joshua Shuvalov

How do you connect meaningfully with strangers
and their stories?
Why I’m here:

What if…
You could experience those moments as you walk by?
The Vision
Every day, you walk past somewhere a stranger has
seen something incredible.

Research Plan
X 21
X 6
Survey
Responses
In person 
Interviews

Survey Insights
48 %
Uploaded content to YouTube
68 %
Use cellular data for videos regularly
71 %
Are familiar with augmented reality
100 %
Like to hear messages from strangers
66 %
Like to leave messages for strangers
• Users are comfortable with using
with video use on the move.
• People are comfortable with the idea
of leaving public messages (Apps
like YikYak or geocaching have
helped set the precedent).

Competitors and Precedents
• Geocaching has already established that there is a
community of people interested in hidden worlds created
by the public.
• Traces is the closest existing competitor – however, it is
focused on friends leaving messages for each other – and
content is not location restricted.

Initial Design Method:
• Started with identifying the key user journeys
• Prioritised features
• Created a map for the key users flows
• Ensured each feature had a place on the map
Design: Getting Started

Design: Journeys to architecture

Design: Sketches to prototyping
Design Phase two:
• Sketched out wireframes for each key use case.
• Used "Pop" test paper prototype.
• Developed into animated prototypes in Axure 
for further testing.
• Developed design concept into sketch.

Oliver just
downloaded this
app, and wants to
share his story.

Remaining Questions
• Can there be better content curator features?
• How will it handle spam?
• How well featured does reporting need to be?
• Can users save videos for later?

Reach out!
Like my ideas?
Reach me at Joshua.Shuvalov@Gmail.com…
Or just look up Joshua Shuvalov on Linkedin!

Victoria Lai &
Audrey Jean-Baptiste.

LEAP
AUDREY JEAN-BAPTISTE VICTORIA LAI

Millennials
Expectations
HYPOTHESES

Dissatisfaction
Millennials
HYPOTHESES

HYPOTHESES 
 
Millennials
Solution?

RESEARCH ANALYSIS
“I go from feeling disengaged to hopeful to lost all in the same day”
Triggers strong negative feelings when unmet
Need objective, personalised advice
Seek advice from friends, family, mentors, websites
= fragmented market
OPPORTUNITY
Different expectations and needs 
“I feel like I could be having more of an impact”

PERSONA
JESSICA,
BUSINESS ANALYST
25
“I need someone to  
ask me the right  
questions to allow me  
to figure out what’s  
right for me”

COACHING SOLUTION
 
Objective, personalised career advice

MORE RESEARCH
Mutual trust, compatibility
Ability to help
One-on-One
Difficult to manage, promote and
grow business
Pain points
Coaching requires...
MARKET RESEARCH COACH INTERVIEWS

PERSONADIVYA, 31
PROFESSIONAL COACH
“One of my core challenges
is not knowing how to fill a
funnel or pipeline, or get
consistent referrals -
don’t have a strategy.”

Get matched with
vetted career coaches
Try before you buy
Set your own schedule 
and BYO program
We take care of tracking,
billing and payments
Sustainable lead generation
COACHESUSERS
Trust
Simple
Outcome-
based
Compatibility
Easily schedule and
track your NFGs +  
meetings
Customer and
E2E payment
management
Flexibility

WHAT’S NEXT?
To become the most trusted and loved
career journey advisor
More testing and flearning
Future: content strategy, AI integration

Hackathons Australia 
#HackAUS
Angela Bee Chan

Hackathons Australia
Central hub for hackathon organisers, participants,
partners, sponsors and government.

Research
15 participants 41 results 15 interviews

Research – Hackathon Organisers
Workshop

Customer Journey
Ben
24 years
Technical Writer
In a relationship, living at home
Ambitious, hard working, positive attitude
“I like going to hackathons because it allows
me to express who I truly am in a creative but
safe environment. And you get to do so with
amazing like minded people all doing the same
thing, which lets us learn and grow together,
hopefully making the world a better place.
One hack at a time.”

Vision
“To be the number 1 go-to platform where individuals,
corporates and communities come together to disrupt
and transform using technology”

New medical appointment solution
Benjamin Chen
Get Well On TimeGet Well On Time

Your Experience.
Q.01
How do you usually
make your medical
appointment?
Q.02
How long do you
have to wait to see
your doctor?
Q.03
What is your overall
experience to see a
doctor?
Get Well On Time

User Research.
Clinic
Patient
• GP - 15 mins/session
• Dental - 30 mins/session
• Physio - 45 mins/session
• Receptionist in Dental & Physio require  
to inform patients for their appointment
• 95% - Phone call
• Avg. Waiting time - 15 - 30 mins
• Feeling - Annoying & time wasting
• Acceptable waiting time - 5 - 10 mins
Get Well On Time

The Market.
Get Well On Time
HotDoc

The Problem.
Making appointment is not an issue. 
The accuracy of appointment is  
the really problem.
Get Well On Time

Why HotDoc?
• GP only
• Booking system only
• GP, Dental and Physio included
• Booking management system
• Time & direction tracking
• 2-sides Notiﬁcation
• Auto Check-in
• Queuing status
HotDoc
CURRENT NEW

User Flow.
Get Well On Time
New
Patient
Old
Patient
Patient
Online
or APP
Walk-in
Phone
call
Making an
booking
On
time
Delay
Arrive
early
Cancel &
Reschdule
Going to
appointment
Waiting for
5-10 mins
Waiting for
30+ mins
Waiting
in clinic
Seeing
doctor
On
time
Delay
Arrive
early
Cancel &
Reschdule
Going to
appointment
Waiting for
5-10 mins
Waiting for
30+ mins
Waiting
in clinic

Meet Personas.
• 26 y.o. female
• Working at dental clinic
• Booking appointment &
other admin work
• Send SMS reminder to
patients manually
• 40 y.o. male
• Senior Project Manager
• Punctual person
• Phone call
• Not an active technology
user but open-minded
• 24 y.o. female
• Sales Assistant
• Not a on-time person
• Phone call, website & App
• Heavy smartphone user
• Love to try new things
Get Well On Time
Sharon Paul Nikkie

Demo Time.
Get Well On Time
Smartphone App • Booking management system • Wearable App

Booking management system / Daily View
Get Well On Time

Booking management system / Vacancy
Get Well On Time

Booking management system / Notiﬁcations
Get Well On Time

Booking management system / SMS
Get Well On Time

HotDoc+ App / My Appointments
Get Well On Time

HotDoc+ App / Notify
Get Well On Time

HotDoc+ App / Time & Direction
Get Well On Time

HotDoc+ App / Queuing Status & Auto Check-in
Get Well On Time

HotDoc+ Wearable App
Get Well On Time

HotDoc+ Wearable App / Get Direction
Get Well On Time

HotDoc+ Wearable App / Notify
Get Well On Time

HotDoc+ Wearable App / Reschedule
Get Well On Time

What’s Next.
1. Referral system  
for people to people and clinic to clinic.
2. The core feature can be applied to any business  
that requires appointment making & time tracking.  
Such as: Other medical clinics, retails, or even
government service departments.
Get Well On Time

Our Vision.
Make sure everyone
Get well on time
Get Well On Time

Thank You.
Benjamin Chen
UX/UI DESIGN BY
PROTOTYPE
https://goo.gl/DcqrJN
https://goo.gl/rXx5WX
https://goo.gl/rstr4H
ben64614@hotmail.com
0433 812 474
https://goo.gl/ml53fo
CONTACT

DOMENIC CUDA
UX Design Project - better
Academy Xi

VALUE PROPOSITION
What am I solving & Why?
A NewYear means a New Me!
How do I stay motivated?
Thinking about my own frustrations
caused by concentration problems.
What Drives people? Why do people burn out?
How can I make this process better for myself and others?

THE PROJECT GRIP
Where the F%@&! is the Action Plan?
Initial motivations get our foot in the
door, but don’t hold our attention for
long.
The Cycle:
• Fear > Procrastination > Anxiety
> back to Fear
Try to stop the problems arising before
its too late. Take back control of our
lives.
WhyThese Frustrations Occur

POSSIBLE COMPETITORS
chains.cc
Encourages users not to
break the chain of activity.
Lack of additional content
myﬁtnesspal
Helps users track
their diets.
No real direction.
My Quitbuddy
Helps users take control
their life.
Too speciﬁc.
MyStudyLife
Allows users to keep a
regimented study routine.
Too monotomous.
and their faults.

HOWTHIS WORKS
better is built around the concept of redesign thinking in
order to get the most out of ourselves with whatever we
wish to achieve.
With better, we provide our users with the process of goal periodization through time development,
starting of with small objective's that help the user continue to retain satisfaction and have the
intricate process points ingrained in their lifestyle over a short period of time.

As the user performs annual tasks everyday, week and month, there adaptability to the lifestyle they
wish to achieve becomes natural and grows with them.
Epic Goals are a thing of the past. A better future is about Strategy.

PROGRESSIONTHROUGH
SIMPLIFICATION
Daily Objective:
No less than 1.5 hours.
Keep the user attentive with
short tasks.
Make simple as possible.
Weekly Objective:
Up the pace so that the user
is challenged. Keep the user
active in seeking improvement.
Give them a Challenge.
Monthly Objective:
Test the users skill. Give the user
an extended objective, that they
should be capable of doing.
Repeat and respond to the user.

RESEARCH - ENTERINGTHE
WORLDS OF USERS
• “People need positive progress. People need dependency
to achieve something” - Josephine Indovino, Housewife
• “I just want to prove to everyone that I’m capable of doing
well…my work ethic is there, but I would deﬁnitely
appreciate organisational help” - Chloe Aliferis, Student
• “I feel like in order to achieve something, you constantly
need to be doing something (you need to hustle) again
and again……Having concrete results after planning taught
me that this doesn’t have to be as difﬁcult as my
thoughts often make it out to be.” - Jordan Grantham,
Newspaper Editor (North Sydney Notices)

PROCESS MAPS & FEATURES
How is this going to work?

Pre-Process – First Dra/
31/02/16
1st Screen

Welcome

Page
2nd Screen

Goal Se-ng
method i.e.
Long Term,
Short Term

3rd Screen

What the User
wants to
achieve.

List of Common
Goals or
Something they
type in.
4th Screen

User scheduling
opAons.

Picking what
best works for
them.

(standard
calendar tool)

Process – 1 month
(Example – Learning to play the guitar)
Daily Screen

List of small
tasks the user
has to
complete
each day.

e.g. Learn
guitar frets.
Weekly Screen

One major
objec:ve each
week to be
completed in place
of daily task.

e.g. Combine skills
to play a riff.

Monthly Screen

Major project with
assessment. Rela:ve
to the tasks that have
been performed by
the user throughout
the process.

e.g. Play a song.
Process
Complete

Shows user
progress of goals
over set period of
:me.
Goal Feedback
(Allows user to provide feedback
and change what how they wish
to schedule their ;me – see their
progress)
No;fica;on SeBng
(Standard – Allow user to
change when they receive
no;fica;ons)
Method Process Instruc;ons
(Outlines the process as describe by
Dr Fred Grosse, that user uses to
achieve goals)
Social Media Compa;bility
(Allows users to display results
through Social Media)
Pause/Delay Op;on
(Standard Pause op;on for user
process)
Main Page – Con;nue on op;on.
(ALer the process has been completed for
the set ;me, the user has the op;on to
return to the main page to start a new goal,
or con;nue their progress with the current
goal)

WIREFRAME BUILDING
1ST DRAFT’S TWEEK PROCESS + PROTOTYPINGINITIAL SKETCHES

USERTESTING
Positives Negatives
Functionality was working. Users felt it was too automated.
Users were able to access features.
Some confusion with understanding how
the process would work.
Users would be willing to try new
periodisation Process.
Needed better scheduling options (Unable
to recreate until further prototyping).
Some users liked the sleek design of the
Wireframes and User Interface.
Need a way for the service to show
accountability to the user (Give + Receive
Feedback).
Some confusion and frustration of what
was to be expected in testing.
Needed to continue to ﬁnd a way to
differentiate content from other apps.

LEARN FROM EXPERIENCE
• Started to take a non-linear approach
to redesign & development.
• Don’t force people to learn certain
content, allow them to select their
own.
• Allowed for the compatibility of most
mainstream ‘search engine’ services.
• Allow people to create their own
path, determine their own
dependency whilst providing the
process.
• The Vision is still there!

THANK YOU
FORYOURTIME
Domenic Cuda
Mobile: 0418 299 089
Email: dmc_927@hotmail.com
Linkedin: https://au.linkedin.com/in/domenic-cuda-960207b0
Portfolio: https://pathbrite.com/u126697235/proﬁle

MAGAZZINO*A DIGITAL MAGAZINE EXPERIENCE

A highly visual, customisable, digital magazine,  
featuring exclusive, quality content.
MAGAZZINO*
the value proposition

FLIPBOARD NEW YORK MAGAZINE
the market the inspiration

Ways the participates read
the research the survey
website92%
facebook67%
online magazines58%
subscribed to online magazines55%
google33%
twitter30%

the research key insights
Easy
*Exclusive and unique
* Customize
* Value
*Visual
*Updates and recommendations
* Mix
*

the wrap up key insights
Function
* Visual design
*
User testing
* Application
*
Customisation - it’s the next big thing in digital
*

MAGAZZINO*FO R PEOPLE WHO WANT TO BE IN THE KNOW

MUNCHIES
To teach a person how to fish

PROBLEM STATEMENT
There needs to be a way to help households plan,
organise and create a greater variety of family
meals from their culture, for active households
that don’t have a lot of spare time and
neglecting mealtimes.

The hypothesis to solve the problem involves:
1. In the meal decision making and shopping
stages of meal planning, these elements would
delight the customer:
• Efficiency, low effort & surprise
2. In the cooking step:
• Fun & educational
HYPOTHESIS

In order to test the hypothesis, the following
was conducted:
• Competitors Analysis
• Quantitative Research
• Qualitative Research
RESEARCH

WHAT WAS UNCOVERED IN RESEARCH?
With the exception of 2 pieces of quantitative data,
the rest of quant and qual data support the
hypothesis.
Outputs of research and analysis:
• Personas
• Customer Journeys

“I was visiting some relatives out west and they
had bought pomelo which I got really excited about
since I do not see them where I live.”
~
“My mum taught how to cook. My favourite meal to
make is brunch and I love to do that with my
daughter on the weekend.”
~Quotes from qualitative customer research that formed persona 1.

PERSONA 1 - LISA
Professional, mum of 2 kids.
PERSONA 2 - DAVE
Professional, living with friends.
Needs & Goals common to both personas:
Wants to feel inspired and get guidance to cook interesting meals.
Lisa’s specific needs & goals:
• Wants to get more organised with
meal planning.
• Wants family involved in cooking
traditional meals from her culture.
Dave’s attributes:
• Tech and digitally savvy: High
• Social media: High
• Spend: Medium
• Time: Has a lot to spare
Lisa’s attributes:
• Tech and digitally savvy: Medium
• Social media: Medium
• Spend: High
• Time: Poor
Dave’s specific needs & goals:
• Wants to master hero dishes to share
at gatherings.

Future “What if?”
Dreaming
Checking &
Responding
Planning
Organising
(Optimising)
Long Term
Short Term
Sales of suitable products.
Services.
Services, transactions.
Calendar
Notifications,
Updates
Location - map
COGNITIVE & BEHAVIOURAL LENS
‘Can’t decide’ (Urgent Need)
– Use Chat UI
‘Discover’ – Scroll
though images of
meals
‘Add to order’
‘Order summary’
‘Discover’ – Read the
recipes

▪ It became clear that the situational context of use
and the ‘cognitive lens’ with which the customer is
viewing each activity should influence the design to
allow the customer to interact in the way they
want.
▪ Validated the concept to have both
‘Discover’ (Standard UI) and ‘Can’t decide’ (Chat
UI), depending on the customer need at the time.
DESIGN JOURNEY - LEARNINGS

1. A native mobile app shall allow the customer to
experience the service. I borrowed design patterns from
existing competitor’s apps. e.g,
• Large images of the dishes to entice the customer.
• Ways to plan the week’s menu
2. Introduce Chat UI to complement standard UI (above).
• Get meal suggestions by chatting to an operator in a
text message interface.
DESIGN JOURNEY – FIRST PASS

▪ Incorporation of feedback from Usability testing:
• Food preferences is important.
• On-boarding should set the scene, especially to
explain how Chat UI works.
• Review and editing of payment and delivery
details at the same time.
DESIGN JOURNEY – SECOND PASS

• A niche market has not yet been fulfilled in meal
kit delivery services – to cater to authentic cuisines
specific to certain cultures.
• Introduce a method of meal suggestion for
extremely time poor people. (Chat UI)
OPPORTUNITIES

CUSTOMER VALUE PROPOSITION
▪ Give people in their food journey;
• Empowerment
• Confidence
Regardless of skill level and effort required.
“To teach a person how to fish”

RESEARCH
Participants included
people from these
customer segments:
• Professionals with young
families
• Professionals living on
their own or with
housemates
• Qualitative – one-on-one
interviews were
conducted to draw key
insights
• Quantitative – 19 online
surveys were completed
and data analysed.

“Although I love to eat interesting meals, I
would rather spend more quality time
relaxing with friends and family, rather
than thinking about what dinner to make,
or spending a lot of time and effort trying
to find all the ingredients.”

COMPETITIVE ANALYSIS
• Meal delivery kits
❖Hello Fresh app (Australia)
❖Munchery app (U.S.)
• Supermarket delivery
❖Coles app
• ‘Home-cooked’ meal
delivery
❖Indonesian
❖Korean
• Conversational UI
❖Weebo app

Meal kits apps seem to have arrived at just
the right moment, burrowing deep into the
everyday life of a digitally fluent nation whose
tastes have been honed on restaurant meals,
farmers’ markets and food television. The kits
appeal to people eager to learn more about
cooking with less familiar ingredients but less
enamoured with their procurement.

COMPETITIVE ANALYSIS – MEAL KITS
• There is a feeling of accomplishment -
the meal kits are teaching people how to
cook so they can participate in the
conversation and feel empowered.
• Meals are generally ‘Instagram-ready’ to
be shared on social media.
• Surprise element of finding what’s inside
the box alleviates the ‘boredom’
associated with having to decide what to
make for dinner every day.

COMPETITIVE ANALYSIS – GROCERY ORDERS
Supermarket apps only solved part of the
problem. Ie, repeat orders of staple or
discounted items. It doesn’t help with
deciding of what to make.
Sometimes these apps were used to
share shopping list with partner and not to
do the online order due to inconvenient
delivery times.

COMPETITIVE ANALYSIS – HOME-COOKED MEAL DELIVERY
In certain cultural pockets – there exists an
off-line market for home-cooked meals (by
an older generation) which are ordered
and delivered through word of mouth to
time poor or younger customer segments
who want to have food from their culture
but no skills or inclination to make them.
Only available in certain areas and need to
have the contacts.

QUAL RESEARCH - CULTURE
For those who had moved away from cultural
pockets, they experienced excitement to
come across dishes or ingredients they
weren’t familiar with from their culture. It is
inconvenient to source certain ingredients
necessary for some recipes.
If parents had taught the participant how to
cook, those memories were special and there
was a wanting to do the same with their own
children.

QUAL RESEARCH – CHAT UI
I investigated the popularity of Chat UI apps such as
Weebo amongst the Asian community and why they
are compelling compared to other messaging apps
such as Whatsapp.
• Conversational UI – more that just a chat.
• ‘Moments’ are used to share knowledge and tips
such as recipe suggestions. I.e., Akin to a
‘Facebook’ post to the wall. In the user’s mind, these
posts are in effect ‘bookmarked’ for future reference.

QUANTITATIVE RESEARCH
• 19 participants
• 90% take part in the meal
creation process in their
households
• 74% take less than an hour
to plan meals per week
• 77% did not mind going
grocery shopping
• 74% have not used a
food delivery service.
• 50% would consider
ordering a meal kit.
• 100% would like to try
making meals from other
cultures.

CUSTOMER JOURNEY
• In the end-to-end flow (for Persona 1), Lisa
who is time poor and can afford it – can order
the meal delivery kits to have the full
experience.
• In the simple flow (for Personal 2), Dave who
has more time and less budget – can still
make use of most of the app to find and
share recipes with friends, without making a
purchase.

Awareness Consideration Purchase Retention Advocacy
Cust - Thinking
This looks
interesting.
This may help me
in meal planning
I need to plan and
order ahead of
time.
Other people
have been making
good looking
meals
Check out my
handiwork
courtesy of app
Cust - Feeling
Relaxed Intrigued, hopeful Excited Relaxed Happy
Cust - Doing
Sees that a friend
has ‘liked’ a the
Munchies ad on
Facebook.
• Installs the app
• Looks at the
reviews of the
recipes and
meals.
• Registers an
account
• Make an order
• Receives order
notification
• Looks at the
meal
‘Moments’
shared by
friends &
Reviews
• Uses recipes
• Shares meal
photos and
reviews of
meals/recipes.
Cust - Touch
Desktop Smartphone Smartphone Smartphone,
Desktop
Smartphone
Communications
Confirm emails,
In-app
Notifications
In-app
Notifications
Marketing Social media ads
Capabilities
Leveraged
Social media
platforms
Native mobile
app,
Chat UI Platforms
Native mobile
app,
E-Commerce
Native mobile
app, Community,
Reviews
Native mobile app
Social media

Dreaming
Checking &
Responding
Planning
Organising
(Optimising)
Long Term
Short Term
Sales of suitable products.
Services.
Services, transactions.
Calendar
Notifications,
Updates
Location - map
COGNITIVE & BEHAVIOURAL LENS
Looking at images of enticing
meals that fit my preferences.
Look at recipes to see if family
will like them.
Add dishes to the Order List to
start organising the week’s
menu.
For quick and
convenient meal
suggestions or orders,
same day delivery is
possible by using Chat
UI.
Push notifications are sent close
to delivery time.

DESIGN JOURNEY
Research analysis and insights
• Qual and Quant research showed that there is a lot of interest in cooking
with unusual ingredients via meal kits, and the indicators to existing barriers
to the adoption of delivery services can be lowered through some
strategies. To start the engagement with new customers, allow the
experience of meal/recipe suggestions without having to make a purchase,
as well as sharing and viewing of images/recipes.
How did you first start to solve this problem with design?
• Using patterns from existing meal delivery kit apps that had a similar focus
on ordering ahead and planning a week’s meals.

DESIGN JOURNEY
How did the design evolve and why?
• Incorporation of aspects that have not been explored in current competitor’s
products include:
• Share recipes and meal creation with friends. This undiluted medium allows the
focus to remain on food and recipes. This may also provide a stickiness factor for
all personas that may lead to purchases by the primary persona.
• Chat UI to supplement standard UI depending on which the Cognitive &
Behavioural Lens the activity lands in.
• If introduced/onboarded properly, customers can understand when to use and
leverage the capabilities of Chat UI, whilst still be able to access a standard UI.

DESIGN JOURNEY
What happened when you tested your designs on others?
• Most people are not familiar yet with Chat UI, however once they understood the concept –
found it an efficient and fun way to perform certain tasks.
• Whilst Chat UI services well the decision making part (and surprise element of suggestions)
of the process, people still preferred to link back to the Standard UI when needing to view
lengthy preparation steps and long ingredient lists.
• People wanted to make or set preferences to result in ‘on the mark’ suggestions for meals.
This was as expected – different for everyone.
• Order of importance.
• Logical flow of steps, decision tree required.
• Editing of payment and delivery details ‘on the fly’ was preferred.
• Concept of ‘onboarding’ became a necessity to ‘set the scene’ for how to use the app
depending on your needs.

HELLO.
MY NAME IS RUAIRI CRONIN.
I’M HERE TODAY TO TALK ABOUT A LITTLE APP
CALLED SMALL CHANGE, THAT MAY DISRUPT
THE WAY THAT WE THINK ABOUT DONATING
TO CHARITIES AND DOING SOCIAL GOOD.

EVERYDAY WE TRACK THOUSANDS OF THINGS ABOUT
OURSELVES AND THE WORLD AROUND US.
WE TRACK AND MONITOR THINGS LIKE
DISTANCE, EFFORT, DIET, LOCATION,
STRESS LEVELS ETC.
BUT WHAT ABOUT OUR IMPACT ON SOCIALISSUES.
WHY DO WE NOT CONSIDER TRACKING THE GOOD WE HAVE
DONE IN THE WORLD. WHERE’S THE APP THAT SHOWS OUR
SOCIAL IMPACT AS WE MOVE THROUGH OUR LIVES.

I’D LIKE TO CREATE A SOLUTION TO HELP PEOPLE DONATE
SMALL AMOUNTS TO CHARITY, IN AN EASY EVERYDAYWAY,
WHERE THEY HAVE TOTAL CONTROL AND FEEL LIKE THEY
ARE PART OF CREATING CHANGE IN THE WORLD.
I BELIEVE GENUINELY THAT PEOPLE WOULD LIKE TO DONATE TO MORE CHARITY
BUT THERE ARE UNNECESSARY OBSTACLES IN THEIR WAY. SOME DONATION
METHODS MEAN THE ACTUAL CAUSE MAY ONLY GET 50% OF THE PROCEEDS I
THINK THIS CAN BE IMPROVED BY USING A BETTER METHOD. IF WE COULD USE
SMALL DONATION AMOUNTS, BUT INVOLVE MORE PEOPLE, WITH LESS ADMIN
COSTS, BETTER EDUCATION ON THE OVERALL PROBLEM, MORE FLEXIBILITY IN
HOW AND WHENYOU COULD DONATE.

DONATION BOXES HAVE BEEN
AROUND FOR DECADES. WE SEE
THEM IN SMALL SHOPS IN EVERY
COUNTRY ALL OVER THE WORLD.
THE POSSIBLE SOLUTION

WHAT IF EVERY PERSON HAD A DIGITAL DONATION BOX IN
THEIR POCKET?
That they could share.
That they could start and stop.
That they could pause or adjust the amount.
That they could be alerted to emergencies and donate immediately.
That they could see their personal impact on the bigger issues.
THE HYPOTHESIS

SMALL CHANGETM
Together we can make a big difference.
INTRODUCING
SMALL CHANGE IS AN APP THAT ALLOWS USERS TO CREATE A VIRTUAL
DONATION BOX OR JOIN A PRE EXISTING DONATION BOX THAT HAS AN
EDUCATION AND SOCIAL GOOD DONATION PROGRAM.

COMPETITOR ANALYSIS
ACCORNS APP
SHOUT. APP

USER RESEARCH
8 INTERVIEWS
QUESTIONS
QUALATIVE QUANTATIVE
QUESTIONS
100 SURVEY RESPONDANTS
What is your Gender?
How important is donating to charity to you?
How often do you donate to charity?
How difficult or easy do you think it is to donate regularly to charity? If
there was an easy way to donate small amounts (from 20c - $1)
regularly would you be interested?
Have you ever participated in an activity to raise funds for charity?
Do you donate regularly as part of a monthly direct debit?
When you don’t have cash how do you pay for small items in a store?
Do you feel like you know where your donations are going?
Do you feel like you are also educated about the cause you donate to?
How important do you think giving to charity is?
How often do you donate and how?
What other ways do you donate?
Can you tell me a bit about your last donation experience?
Is Tax deduction a factor in donating?
Have you ever donated as part of direct debit? Can you tell me about that
experience?
How do you pay for small items in a store if you didn’t have money?
If there was a regular easy way to donate small amounts to charity would
you be interested? and Why?
Are you more interested in donating now than you have been in the past?
How do you hear / find out about charities?
Is flexibility an issue in donating?

USER RESEARCH - SURVEY
INSIGHTS
PROOF
AGE
GENDER
EDUCATION

USER RESEARCH EMPATHY MAP
HEARINGTHINKING &
FEELING
SAYING &
DOINGSEEING
- FAMILY AND FRIENDS
- ASKED ON THE STREET(CHUGGERS)
- COLD CALLS
- RADIO ADS
- PEOPLE AT WORK PARTICIPATING IN EVENTS
- DOCUMENTARIES ON TV
- NEWS ON TV
- FEEL CONFUSED / HARD TO DECIDE WHAT CHARITY
- FEEL LOCKED IN / LIKE A CONTRACT
- FEEL DETACHED / NOT PART OF THE SOLUTION
- OVERWHELMED WITH DECISIONS
- LACK OF EDUCATION
- DON’T KNOW WHERE MY DONATION IS GOING
- DON’T LIKE BEING ASKED FOR MORE MONEY
- DON”T WANT TO FEELGUILTY
- ‘I WANT TO BE IN CONTROL’
- ‘I WANT TO KNOW WHERE MY MONEY IS GOING’
- ‘I WANT TO FEEL LIKE I’M MAKING A DIFFERENCE’
- ‘I ONLY SUPPORT CAUSES I’M INTERESTED IN’
- ‘ITS HASSLE TO FILL IN THE PAPER WORK’
- ‘I PREFER TO SPREAD MY DONATIONS’
- ‘I PREFER TO GIVE AD-HOC’
- ‘I DON’T FEEL LIKE I’M MAKING MUCH OF A DIFFERENCE’
- MULTIPLE CHARITIES AND CAUSES
- PEOPLE ON THE STREET (BIG ISSUE, CHUGGERS ETC)
- DONATION BUCKETS IN SHOPS
- ADVERTISING TV, ONLINE, PRINT
- EDMS (EMAILS)
- PEOPLE ON THE STREET (HOMELESS, BEGGARS ETC)
- NATURAL DISASTERS
- DIRECT MAIL COMING IN
- SOCIAL MEDIA
- FRIENDS / FAMILY PARTICIPATING, VOLUNTEERING, SPONSORED

FINANCIAL TRUST FLEXIBILITY EDUCATION OUTCOME
PERSONA (A) PERSONA (B)
THE END RESULT OF THE
AFFINITY MAP AND USER
RESEARCH SYNTHESIS WAS
THE DISCOVERY OF 2 VERY
DISTINCT PERSONAS
I Have Limited
Income
I Only Support
Causes I’m
Interested in.
I Only Support
Well Known
Charities
It Feels Like a bill
every month
I’d like to be able to
turn it on and off
I Want to be in
control of
my own finances
I Make it my business to
find out about
the cause
I Want to know
where my
donation goes
I Want to see the
results afterwards
I feel like i’m not
making much of a
difference.
I Feel Like I’m not
makeing much of a
difference.
I Don’t feel like i’m
educated about the
cause
Not transparent where
the donation is going
or exactly what for.
I Research Before i
commit
I Feel pressured for
more money
I worry about giving
out my financial details
I’d prefer to donate Ad
Hoc
I’d prefer to spread
my donations rather
than just one a month.
I’d prefer to donate
direct to the person in
need rather than a
company
Some Charities are
a scam.
USER RESEARCH AFFINITY MAP

MEGAN
“I donate monthly to charity because
its the grown up thing to do”
FREETIMEFREETIME
TECHNOLOGYTECHNOLOGY
SOCIAL MEDIASOCIAL MEDIA
COMMITED DONATORREACTIVE DONATOR PERSONA (A) PERSONA (B)
LOOKING FOR:
FINANCIAL
FLEXIBILITY
EDUCATION
COMMUNITY
LOOKING FOR:
FLEXIBILITY
EDUCATION
OUTCOME
FEATURES NEEDED.
SHARE ON SOCIAL MEDIA
INVITE FRIENDS
CREATE A BOX
INCOME
CREATE A BOX
INCOME
AGE: 34
OCCUPATION: PERSONAL ASSISTANT
INCOME: $85,000+
LOCATION: SYDNEY
STATUS: MARRIED WITH 2 SMALL CHILDREN
HER STORY
Megan is very influencial at her work and often arranges charity events and fundraisers. She has
a small family of her own and is particularly attached to charities related to children, women and
families. She feels like giving back monthly as part direct debit is the grown up thing to do. She
likes to research all she can about charities before donating and generally picks ‘Well Known’
charities. She also gives one off donations and her major frustration is she doesn’t fully
understand how the donation shes given is being used.
EVELYN
“It’s a bit overwhelming to see the
amount of charities, it’s hard to
know where to begin”
AGE: 25
OCCUPATION: INTERIOR DESIGNER
INCOME: $65,000+
LOCATION: SYDNEY
STATUS: SINGLE
HER STORY
Evelyn started being involved in donating and fundraising through MS Readathon when she was
in primary school. When she graduated and got her first real job ahe tried to donate monthly
through direct debits but she didn’t feel like she was part of the solution and it felt more like a
bill. Her circumstances changed when she switched from full time to freelance. Now she sponsors
friends, ad hoc and when an emergency happens. Shes very attached emotionally to the Cancer
Council because her Aunt is a survivor. She loves being social and part of the community. Shes
overwhelmed by the amount of charities and finds it hard to know where to put her limited
donations.
FEATURES NEEDED.
SHARE ON SOCIAL MEDIA
TAKE A CHALLENGE
USER PERSONAS

BASIC USER FLOWS / MVP / PERSONA FEATURES

CORE FEATURES
OR
SMALL CHANGE
CHALLENGE
USER CREATED BOX
• HAS ONBOARDING TO EDUCATE
ABOUT THE OVERALL SOLUTION TO
THE CHALLENGE
• ITS PUBLIC SO YOU GET TO SEE
YOUR CONTRIBUTION
COMPARISON
• CREATE YOUR PERSONAL BOX
• ADD FACEBOOK FRIENDS TO
CONTRIBUTE TO YOUR BOX AND
CHARITY YOU CHOOSE FOR AS LONG
AS YOU WANT

HOW SMALL CHANGE WORKS
USER
DOWNLOADS
THE APP
4. USER DECIDES IF THE
TAKE THE SMALL CHANGE
CHALLENGE OR CREATE A NEW BOX.
1. USER LOGS IN USING FACEBOOK
USER GOES INSTORE TO
PURCHASE A SANDWICH
AND DRINK.
USER SCANS PHONE TO PURCHASE
THE COST IS $7.40 SMALL CHANGE
ROUNDS THIS UP TO $8.00 THROUGH
APPLE PAY. GIVING 60C DIRECT TO
THE CHARITY CHOSEN.
USER SELECTED THE SMALL
CHANGE STOP POVERTY
PUBLIC CHALLENGE. THE 60C
IS ADDED TO THE AMOUNT
EVERY ONE ELSEADDS.
2. USER SETS THE
AMOUNT THEY WANT
TO ROUND UP. TO THE
NEAREST DOLLAR VALUE
OR ADD INCREMENTS
OF CENTS TO EVERY
PURCHASE UNDER $10.00
3. USER LOGS IN TO
APPLE PAY AND SETS UP
PAYMENT OPTIONS.
5. USER PICKS THE
CHARITIES INVOLVED IN
THE CHALLENGE TO
DONATE TO.
<$10 ePay
OR
60C

LEARNINGS, PAPER PROTOTYPES & GETTING STUCK IN UI MODE AND ROADBLOCKS
Hey Ruairi!
WELL DONE RUAIRI AND
THANKS FOR YOUR
GENEROSITY!
YOU H AV E D O N AT E D
$19.90
w i t h 79 purchases of
less than $10.00
SMALL CHANGE
HOMELESS CHALLENGE
Your Stats
+25c
761 Contributors f r o m
all a r o u n d the Australia (including
you!) have raised
6 Days
o f 3 0 left in this challenge
AVG. PER USER WAS $14.76
$11,233.90
ST VINCENT DE PAUL
SOCIETY
Your Goal was to raise
$25 to provide food
for a family for a week
YOU HAVE DONATED
$19.90
w i t h 79 purchases of
less than $10.00
SMALL CHANGE
HOMELESS CHALLENGE
+25c
ST VINCENT DE PAUL SOCIETY
Your Goal was to raise
$25 to provide food for a family
for a week
761 Contributors from all
around the Australia (including
you!) have raised
AVG. PER USER WAS $14.76
$11,233.90
Home Your
Stats
Box Settings
Payment Details About
Small Change Security
Notifications
Log Out
DESPITE POPULAR
BELIEF, CHILDREN ARE
ONE OF THE LARGEST
GROUPS OF
AUSTRALIANS
EXPERIENCEING
HOMELESSNESS.
What Causes
Homelessness?
Children under the age of 18
make up 30% of homeless
people inAustralia
1IN 18 PEOPLE IN AUSTRALIA LIVE
B E L O W THE POVERTY LINE WITHOUT
ENOUGH BASIC NECCESSITYS LIKE
MONEY FOR F O O D A N D
NEXT NEXT
THE PEOPLE OFSYRIA
NEED YOURHELP.
As the war continues to rage into its sixth year,
the people of Syria are still desperate for a safe
home. They long to raise their families in a
secure and nurturing environment, free of the
daily horrors of life under attack.
Amnesty International is a global movement of over 7 million people
committed to defending those who are denied justice or freedom.
FINDOURMORE SHARE ON FACEBOOK
GIVEA ONE OFFDONATION
HUMANITARIANALERT

EXPANSION
• COULD SMALL CHANGE BE AN ONLINE CART WIDGET
• COULD YOU EMBED IT WITHIN SPECIAL PUCHASES OR EXCLUSIVE REWARDS.
• COULD IT BE SENSORS AT POP RATHER THAN AN APP.

THANKS VERY MUCH FOR YOUR TIME.
QUESTIONS?

16 survey results 7 interviews
TOGATHER

TOGATHER
PERSUASIVE DESIGN & PAIN POINTS

FIRST TIME USER
FIRST TIME ORGANISER
ONCE LOGGED IN
sign up
profile details
& preferences job listings
view job
& apply
message
organiser
sign up +
security
verification
tutorial job criteria find staff staff profile
ONCE POSTED
dashboarddashboard
job listing
message system
view, edit or
create new
listing
message system
payment
details
ONCE JOB HAS BEGUN
dashboarddashboard payment system
(release money)
review
system
dashboard
job listings/
jobs applied job status
message
system
ONCE JOB HAS BEGUN
dashboard
transport &
navigation
payment system
confirmed
review
system
TOGATHER

AFFINITY MAPPING + SITE MAP
TOGATHER

THE INITIAL PROBLEM
APR2016 - XI ACADEMY - N_SO

23 min and 15 seconds
To get back on task after an interruption.
(Kermit Pattison, Fast Company)
THE INITIAL PROBLEM

Is my workﬂow disconnected?
THE INITIAL PROBLEM

An outdated
desktop experience
The desktop metaphor hasn’t changed in the last 40 years but we have.
THE INITIAL PROBLEM

Cloud base storage and
digital assets.
MARKET RESEARCH
Online tasks management and
tracking.
Windows organisation and  
layout.

USER RESEARCH
User research
20 online surveys and 5 interviews.

The desktop is just a stop over.
We keep documents on the desktop for quick access.
KEY INSIGHT

Files are becoming less important.
Large amount of different content we interact with are outside of the desktop.
KEY INSIGHT

We chose our phone over all
our other devices.
The traditional desktop computer is struggling to adapt the simple  
interfaces of mobile devices.
KEY INSIGHT

“Time is what I want the most
but use the worst.”
We do not know how to deal with so much possibilities.
KEY INSIGHT

Is the digital revolution making things worst?  
Is technology toxic?
KEY INSIGHT
Digital detox

PERSONAS

PERSONAS
The modern ofﬁce
worker.
Jay spends his time balancing between
digital spaces.

USER JOURNEYS

We switch roles but the desktop doesn’t.
What if it could?
KEY INSIGHT

HOME MEETING IN 3 HOURS – 11.11 AM
N - S O
The digital bento
box.

A space for
all your roles.
Organise and plan your digital content.
DESIGN PHASE

9 am
Hello Monday!
A workspace made for productivity.
DESIGN PHASE

3 pm
Day dreaming.
Share some love.
DESIGN PHASE

10 pm
House party!
One click. Ready to go.
DESIGN PHASE

All the windows
you need.
Not the ones you don’t.
DESIGN PHASE
Sketch
xi_academi_homework
Starts 9:30 AM For 2 H
Search
Sketch Safari MailMail Photos Reeder
iMovie Pixelmator iBooks Messages Atom
Calendar Transmit Numbers Notes Wunderlist
P R O J E C T S P A C E 0 1

A new way
to ﬁnd content.
Tag based organisation.
Suggestions based on past behaviours.
DESIGN PHASE
III
Search for … Sketch #Design #Clients Yesterday Home #Notes iPhone #Blog Pages #ToDo #FamilyAll Tags
RECENT UPDATES
WEATHER IN BERLIN
23° LIGHT RAIN IN 40 MINUTES
INVITATION FROM ERIC THOMPSON
THURSDAY, 8:00 PM IN BERLIN
Dinner Party
Accept InvitationShow Calendar
PACKAGE SHIPPED
ARRIVING TOMORROW
Apple Watch 42mm
SCHEDULE
12:30 PM
Lunch with Kelly and Rick – Message
6:00 PM
Tennis Lessons – Route
9:30 PM
Call with design team – Call
TASKS
Discuss report with John
Prepare presentation for FHP
Check out iPad Pro
Ask Sarah for Seattle travel tips
Add Task …
ANALYTICS
27 8%
APPS SOLD TODAY
391 12%
WEBSITE VISITORS TODAY
People are talking on theverge.com.
FAVORITES
Jan Mergden
Hi Lennart, here are the
files for tomorrows
meeting. Oliver and
Jessica will be there as
well. Just don’t forget to
tell everyone about …
Meeting Notes
Linda Dunn
david
We should definitely talk
about our logo design.
david
Kevin, what is the status
of the t-shirt order?
kevin
Out for delivery. Should
be here today!
Design Team Fargo New York Times
SUGGESTIONS
Career of Evil by Robert Galbraith iBook 20 hours ago
Rick Kaver: Definitely. Be prepared to watch my elaborate … iMessage September 12
Inclusive Design Pitch Pages Document September 5
Garten Moorriem Maps Location June 29
lennartziburski.com Coda Website September 12
The Desktop is Outdated Pages Document September 11
Bruce Schneier: Encryption should be enabled for everything … Tweet 3 hours ago
Head-Up Display Sketch Mockup September 11
Mail App Mockup Sketch Mockup 14 hours ago
Kirby Panel GitHub Repo August 5
Personal Blog – Article View Sketch Mockup September 10
Lunch with Eric: Thursday, 12:30 PM Calendar Event 10 minutes ago
Invision
Icons
Wireframes
iPhone photos
Wireframes
Charbel Z.
Josh
Do we have to submit
anything this week?
Benji
10 / 10
That means I’m finished
:)
Schoology
Mindful cyborg
The Desktop is Outdated
Last edited three days ago
#Xi #Project 1 #Reading
Print Share

DESIGN PHASE

DESIGN PHASE
The desktop
doesn’t just live on
a desk anymore.
Run spaces based on your calendar events
and location.

DESIGN PHASE
Track and
plan.
Monitor the time spent in different
spaces.
Move your next session forward ?
PROJECT 2 - SPACE FOR 40 MINUTES

We don't know how to track what we care about so
we care about what we track.
DESIGN PHASE

DESIGN PHASE
Reﬂect and
adjust.
On the time spent in different roles.

What’s next?
Users themes ( pre-made spaces
ie. the producer bento or dad’s
bento!).
DESIGN PHASE

Draw a line in the sand and start a war.
Technology is part of reality. Deal with it.
DESIGN PHASE

DESIGN PHASE
Thanks

- Preference to learning with a combination of online and offline
- Forget a lot of the course content after it has finished
- Combination of
The problem
After graduating from a course, students forget what they have learnt, if
they are not practicing it immediately.  
 
When the time comes and the knowledge is required, it is difficult  
to revise what was learnt.

Purpose
Higher Platform allows people who have studied a course, to continue
their education in the relevant subject, after their course has ﬁnished.

Key insights
Practice to retain learnings

Key insights
People are competitive

Key insights
Everyone is time poor

Key insights
An end goal and purpose is necessary for motivation

Key insights
Preference to a combination of ofﬂine and online learning

Research analysis
and personas

User testing
Homepage confusing:  
“What is this website for?”
Template selection page: users were the
most confused from this page
Edit mode of course curriculum: easy to
understand, but why is this an option?
Usability of changing due date of a task was
confusing

User testing
confusing
Option of adding functions removed
Option of selecting course co-ordinator’s
course curriculum OR creating your own
has been removed.
User will be directed straight to the co-
ordinator’s template.

User testing
confusing
Option of adding functions removed
Option of selecting course co-ordinator’s
course curriculum OR creating your own
has been removed.
User will be directed straight to the co-
ordinator’s template.
About page separated from the sign
up page.
Walk through included Calendar changed

“Shouldn’t I be shown what I just
selected?”
Walk through made it easy to understand the
next steps
User testing

“Shouldn’t I be shown what I just
selected?”
Walk through made it easy to understand the
next steps
User testing
Registration on course co-ordinator
homepage split up.
Registration on course co-ordinator
homepage split up.
Ok!

Next steps
More research and user testing. 
 
MVP rolled out in one industry, in one school

Thank you
Jessica Tong
jessica.m.tong@gmail.com 
@jessmtong

Problem statement
“Donating” to “charity” is not a personalised experience and the
transparency is minimal. Platforms take large fees from users
with little to no explanation where their money is going or what it
is contributing to. As a result; users do not feel as though they
are making a difference.

How can I solve this?
By following a user-centred design methodology and applying
UX principles and techniques, I believe it can be solved.

- Research
- Empathy mapping
- Personas
- Customer journeys
- User ﬂows
- Sketching
- Wireframing
- Usability testing
- Prototyping
Agenda

What are the goals of this research?
- Gain an insight into donors mentality
- Uncover customer concerns/pain points with
donating
- Focus on the key points of interest that can be
explored to improve the experience
- Understand the motivations and attitudes towards
donating
- Provide insights and opportunities based on
research

Research
Research methodologies used: User interviews, surveys,
competitor analysis.
User Survey Competitor

Key research insights
- “Am I actually making a difference?”
- “I assume all of the donation via a 3rd party
organisation makes it to the actual charity.”
- “When people donate it’s because they have a
connection to that particular cause.”
- “I need an incentive and it has to be on my terms. I
don’t want to HAVE to do it today…Or right now in
THIS moment. It has to feel like no pressure.”

Key research insights
- “I prefer to know what my money has contributed to.”
- “I hate chuggers. I’ll take $5 out of their pocket for interrupting
me.”
- “They’re making me feel like a jerk when I don’t have the time
or interest in the moment they’re hassling me.”

The Opportunity
To create a transparent platform
where you can donate on your own
terms that feels genuine and
creates a personalised experience
through a 1 to 1 relationship.
“
”

Example test results
Search screen issue
Before testing
- Not clear or concise
- User confused
- Not enough results on
screen
- Too much text

Example test results
Search screen issue
After testing
- Featured search result
- Ability to ﬁlter easily
- Improved scanability
- Inﬁnite scroll loading

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World Vision is one of the world’s largest international
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dedicated to working with children, families and
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T H E P R O B L E M
How much time do you burn searching
for good music and TV?

T H E O P P O R T U N I T Y
Wouldn’t it be so much easier if
it was all stored in one place?

T H E O P P O R T U N I T Y
+ =

R E S E A R C H
spend time searching for new music
2 3
more than
out
of

R E S E A R C H
pay for music and TV apps
around
2 3out
of

R E S E A R C H
recommend / share music with friends
2 3
more than
out
of

R E S E A R C H
recommend / share TV with friends
around
9 1out
of 0

P R O T O T Y P I N G & U S E R T E S T I N G

W H A T ’ S N E X T
The search is over
C H O I C E

BACKGROUND
ABOUT ME
JAY GRAY
HUSBAND, FATHER, DESIGNER, ART DIRECTOR
I have worked as a creative problem solver and
enjoyed solving real world problems.
As a father I have experienced this problem first
hand. My wife is an Occupational Therapist and
works with Children with Autism.

PROCESS
STRATEGY
DISCOVERY
DESIGN
LAUNCH
PROCESS

STRATEGYPROBLEM
Children’s use of Technology and Screen-time is
increasing and becoming harder than ever for
parents to track. Overuse has been proven  
to lead to development delays

STRATEGY
Cognitive
Social
self-care
CulturalAffective
Physical
Leisure
Institutional
Productivity
COMPLEXITY
Physical

1 CHILDREN USING  
TECHNOLOGY  
60+ MINS DAILY
2 PARENTS UNSURE  
OF CHILD’S DAILY 
EXERCISE TIME
3 PARENTS SEEKING  
EDUCATIONAL  
APP / SOLUTION
95% 70% 85%
RESEARCH & RESULTS
RESEARCH

1V1 INTERVIEW – PARENT
QUOTES
“We don’t have a typical weekday, My daughter goes to her
grandparents every second Monday, Tuesday-Wednesday she is
with her father and Thursday & Friday she is at daycare. So yeah we
have a bit of an unstructured life with no one person monitoring her
active or tech time every day.”
RESEARCH

1V1 INTERVIEW – TEACHER
QUOTES
“In a 2 hour active PDHPE lesson i would say a child would be
active for 20-30 minutes max. we encourage them to keep active
but we also need to ensure we are enabling the other 20-30 kids
are getting a turn.”
RESEARCH

PATTERNS & FOCUS
1 MEASURE DATA 3 USE DATA
2 MONITOR DATA
RESEARCH

VALIDATION
"Children and youth use 4-5 times the
recommended amount of technology"
"Elementary aged children now use an average
7.5 hours per day entertainment technology"
"The average kid sponges in 2.5 hours of music each
day, almost five hours of TV and movies, three hours
of Internet and video games, and just 38 minutes of
old-fashioned reading"
"Princeton outline the risks of overuse of
technology"
"Cognitive, language, and motor delays in
young children were significantly
associated with how much time they spent
viewing television."
"Pedigree pet food company acquires dog
fitness tracking startup Whistle"
"When the television is on, even in the background,
parents talk and play with their infants less often.
When they do, they are less attentive and
engaged."
RESEARCH

FURTHER DISCOVERY
AFFINITY MAP EMPATHY MAP
COMPETITOR  
ANALYSIS
RESEARCH

HORACE
36 SENIOR CLIENT  
SERVICE MANAGER
• A way to check on his
children while he works
long hours
• Linked account his wife
can share data with him
JENNIFER
29 RETAIL SERVICE  
WORKER
• To know her sons health
data to ensure he’s
exercising and keeping
healthy.
PERSONA NEEDS
BECK
28 TEACHER
• Ways to keep parents
informed on students
exercises and class
activities
• Ways to educate
parents on children's
technology usage
RESEARCH

USER JOURNEY
6am 8am 10am 12pm 2pm 4pm 6pm 8pm
Horace 
Father of two
RESEARCH

PROTOTYPING
SITEMAP MVP
USABILITY  
TESTING
DESIGN
SKETCHING

DESIGN
HEAT-MAP GPS
TIME ACTIVE
TIME RESTING
LIVE GEOTRACKING
HEART RATE
STEPS / DISTANCE
CALORIES
WEARABLE TECHNOLOGY

DESIGNUSER FLOW - HORACE
HORACE
36 SENIOR CLIENT  
SERVICE MANAGER
• A way to check on his
children while he works
long hours
• Linked account his wife
can share data with him

SOLUTION
Buddy is your second set of eyes, he safely stores your child’s
health and daily data so you can monitor active Play, vital
health statistics as well as monitoring their technology and
device usage. Paired with his companion app ‘Buddy’s Journal’
you can easily access your child's data.
DEVELOPMENT JOURNAL
BUDDY
SOLUTION

See you
in the future
Next: Change the world

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