Abraham Mathew
2
Followers
Personal Information
Unternehmen/Arbeitsplatz
Greater Minneapolis-St. Paul Area United States
Beruf
Analytics Strategist
Branche
Advertising / Marketing / PR
Info
- Utilized various modeling techniques to forecast important business metrics.
- Built explanatory models to identify the key metrics which impact consumer purchasing behavior.
- Examined web pathing data to identify the behaviors that are associated with 'low-funnel' activity.
- Developed metrics to better understand consumer behavior online based upon their level of interest in purchasing a product.
- Performed sentiment analysis on consumer survey responses to measure polarity and identify key themes.
- Clients: Subaru, BJ's Restaurant, Tempur-Pedic