Find out more at petrvaclavek.eu

1. P e t r
V á c l a v e k
tel. +420 602 481 515 | email: petr@vaclavek.eu
web: petrvaclavek.eu | skype: petrvaclavek
linkedin: j.mp/linpetr | behance: j.mp/behpetr
from: Prague, Czech Republic, EUROPEAN UNION
lemonade
Scroll down
to continue

2. Petr Václavek
2016 - Present
ARTSTAQ
London, United Kingdom
Vice President Global Marketing & Communication
Responsible for global marketing
strategy, pitching at the global fintech
events, global content strategy, global PR
coverage, full digital and social brand
management, global media partnerships,
global endorsement initiatives and
strategic partnerships in the global
startup community.
2013 - 2016
IMPACT & ECHO | BBDO
Kuwait City, Kuwait
Head of Digital & Social Media
Managing 360° digital & social campaigns
in the Kuwait’s biggest and GCC most
awarded agency for clients e.g. Ooredoo,
Central Bank of Kuwait, COSTA Coffee,
Alghanim Industries, Gulf Bank, HR
Excellence Award Kuwait 2015 and
Proximity Dubai.
2007 - 2013
LEMONADE
Prague, Czech Republic
Founder & Co-Owner
Managed innovative 360° communication
campaigns and projects for major clients
e.g. Vodafone, Czech Railways, Nestlé,
Eurovia, BEL, OVB, Bayer, Harley-
Davidson, Kooperativa, Staropramen and
many others. Lemonade became the
world’s 2nd most liked agency on
Facebook in 2010.
lemonade

3. Petr Václavek
2002 - 2007
LEO BURNETT
Prague, Czech Republic
Executive Director
Was responsible for 50+ fellow workers &
provided fully integrated marketing
solutions for major clients e.g. Czech
Airlines, Raiffeissen Financial Group, Kraft
Foods, Kooperativa Insurance, Pfizer,
Pilsner Urquell, Philip Morris, Kofola,
Tetley, Procter & Gamble.
1997 - 2002
NOTHMAN’S
Prague, Czech Republic
Founder & Owner
Provided marketing and advertising
strategies and creative consultancies
for major agencies e.g. McCann Erickson
Prague, Saatchi & Saatchi Prague and
direct clients e.g. GE Money, Danone
Group, Levi Strauss, Pernod Ricard.
1995 - 1997
GREY
Prague, Czech Republic
Head of Below the Line
Managed fully integrated BTL operation &
provided Promotional and Shopper
Marketing solutions for major clients e.g.
Procter & Gamble, NOKIA, Master Foods
(Mars), Teekanne, Baťa, Škoda Auto, Assi
Domän and many others.
1994 - 1995
MARK | BBDO
Prague, Czech Republic
Account Executive
Provided executive account services for
the biggest Czech agency covering
financial and FMCG clients e.g. Harvard
Funds, Allianz Insurance Company, Cola
Calo, Wella and others.

4. innovation | experience | strategy
creativity | leadership | passion | accountability

5. “It was by chance that I met Petr, and got
the pleasure to work with him. As a
person he is a very pleasant character to
work with, and a real team player. His
skills go beyond being a full on senior
Digital specialist, to a complete strategist
that knows how to deliver real campaign
integration.”
Fouad Abou Mansour
COO Impact Porter Novelli MENA
MD Impact BBDO Abu Dhabi, U.A.E.
“What motivates Petr the most is the
desire to learn, adapt and implement the
ever more grown marketing methods and
engagement techniques which he then
applies in the campaigns he is
responsible of and is able to achieve
goals set by the clients. Petr is a
hardworking, top-performing candidate.”
Luciano Di Pietro
Head of Digital Marketing & Social Media
at Kuwait Finance House Bank, Kuwait
“Petr always stays calm and focused
during chaotic periods and large projects
with tight deadlines. Working with Petr is
very pleasant as he has good
communication skills which enables him
to pass on important information without
the bossy effect.”
Patrick Semaan
Digital Associate Creative Director at
Young & Rubicam Group, Beirut, Lebanon
“Petr is a dynamic and visionary
entrepreneur. I value his perspective on
creating engaging communication
strategies. It's amazing how he and his
team developed Lemonade to a strong
player on the Czech communication
market within a short period of time.”
Britta Plattner
Global Director
Nestlé Confectionery at JWT
“Petr is one of the few truly impressive
characters of the Czech communication
industry. He always impressed me with
his energy, enthusiasm and his “can do”
attitude. All this makes him a great leader
and a valuable asset to any organization.”
Josef Havelka
COO Leo Burnett MENA
MD Leo Burnett Prague, Czech Republic
“I have known Petr now for 20 years (or
so) and witnessed his fascinating
endeavors - often to unchartered
territories. Petr has never been afraid to
go against the grain which made him
both loved and hated in the professional
community. Petr has made it to the level
most of us can only dream of reaching:
he has become a brand.”
Tomáš Hrivnák
Founder at Hrivnak