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Internet Advertising Conference 2016

Největší koncentrace mediálních profesionálů na metr čtvereční.
12. dubna 2016, Clarion Congress Hotel Prague, Praha.

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Internet Advertising Conference 2016

  1. 1. We exist in a bizarre combination of Stone Age emotions, Medieval beliefs, and God-like technology. - Edward Osborne Wilson on Human Nature, 2008 - Founder of Sociobiology, University of Harvard -
  2. 2. ThoughtMatter Internet
  3. 3. The entire internet is stored and delivered using 540 billion trillion electrons. Which all together weigh around 50 grams. Or about the weight of one strawberry. a crystal of salt
  4. 4. A realm of new possibilities.
  5. 5. It’s official: Cash is no longer king in the UK. '88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86 100% 40% 60% 20% 80%
  6. 6. Today, 31% of Kenya’s GDP is spent through mobile phones.
  7. 7. Autonomous cars will destroy millions of jobs and reshape the US economy by 2025.
  8. 8. Major paradigm change: SHIFT HAPPENS!
  9. 9. MY OWN Disposable Responsible OWNERSHIP SHARED
  10. 10. TRADITIONAL Limited Unlimited BUSINESS MODEL DISRUPTED
  11. 11. POINT OF SALES Dependent Independent ECONOMY ON-DEMAND
  12. 12. “Create campaign for 1.000 free SMS and 1.000 free local call minutes.” “Oh, really?” Today’s advertising reality is obsolete.
  13. 13. digital isn’t a technology, it’s a mindset.
  14. 14. Modern Kids' Brains Are Actually Evolving Differently Than Other Generations' Brains.
  15. 15. neurons of the human brain | model of internet | model of known universe
  16. 16. we are all now connected by the internet, like neurons in a giant brain. - stephen hawking
  17. 17. 200 billion connected devices by 2020
  18. 18. 2020: 5G — zero latency experience “Real” “Virtual”
  19. 19. smart dust computers smaller than a grain of sand can be sprayed or injected almost anywhere — to measure chemicals in the soil, or to diagnose problems in human body…
  20. 20. internet of things will augment your brain. - eric schmidt
  21. 21. internet of everything will be five to ten times more impactful in the next decade than the entire internet has been to date. - john chambers
  22. 22. 2016 virtual reality year of
  23. 23. 1984
  24. 24. Robert Dolor Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus ut. SIMPLE TITLE HERE “Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.”
  25. 25. Facebook reveals news feed experiment to control emotions
  26. 26. Facebook Manipulated 689,003 Users' Emotions For Science
  27. 27. To Facebook, we are all lab rats
  28. 28. Users’emotions were in fact reinforced, at least to some extent, by what they saw in their Facebook news feed, a phenomenon the research team called “emotional contagion”. Adam Kramer — Facebook data scientist
  29. 29. Emotional Contagion E M O C I O N Á L N Í N Á K A Z A
  30. 30. TERORISTICKÁ ISLAMIZACE ČESKA !!!
  31. 31. UŽ JSOU TADY!!!
  32. 32. Cheb ovládli uprchlíci Zdroj: Facebook
  33. 33. Uprchlíky Česko nezajímá, o azyl zde žádá jen zlomek migrantů
  34. 34. 1.15610%
  35. 35. 0,001%
  36. 36. 63 % 37 %
  37. 37. Facebook intentionally manipulates users’emotions without their knowledge.
  38. 38. “Nobody has ever had this sort of power before. No dictator in their wildest dreams has been able to subtly manipulate the daily emotions of more than a billion humans so effectively. There are no precedents for what Facebook is doing here. Facebook itself is the precedent.” Laurie Penny — British journalist
  39. 39. BUŘTY PIVO NENÁVIST Emocionální nákaza:
  40. 40. Social engineering: the art of manipulating people so they give up confidential information
  41. 41. “Nobody is listening to your telephone calls.” - Barrack Obama
  42. 42. The “who,” “when” and “how frequently”
  43. 43. “When you take all those records of who’s communicating with who, you can build social networks and communities for everyone in the world, and when you marry it up with the content, you have leverage against everybody in the world.” William Binney — one of the best NSA analysts in history
  44. 44. Robert Dolor Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus ut. SIMPLE TITLE HERE “Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.”
  45. 45. The matrix has you _
  46. 46. THE Big Brother’s watching you _
  47. 47. Staying off Facebook can make you happier, study claims According to researchers, social media 'distorts our perception of reality'
  48. 48. AFTER ONE WEEK WITHOUT FACEBOOK THE TREATMENT GROUP REPORTED A SIGNIFICANTLY HIGHER LEVEL OF LIFE SATISFACTION. PEOPLE WHO HAD TAKEN A BREAK FROM FACEBOOK FELT HAPPIER AND WERE LESS SAD AND LONELY.
  49. 49. “Coherent consciousness creates order in the world. Subtle interactions link us with each other and the Earth.” - Global Consciousness Project Institute of Noetic Sciences Princeton University

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