The document provides tips for businesses to efficiently manage their online marketing and social media presence. It recommends setting priorities for which networks to participate in based on customer demographics. It also suggests automating public posts using tools to push blog posts to multiple social networks, and using other tools to efficiently read posts without spending too much time. The document concludes by summarizing the key steps as setting up accounts on major networks, using a tool to post to multiple sites at once, and using alerts and feeds to follow discussions without extensive reading.
35. Selecting a username For businesses where the individual IS the business (such as consultants), use your real name (or a variation of it) Where the business has its own identity, use the business name (or a variation of it)
There are so many social media sites that they no longer fit on only one slide! How do you decide which ones to use (or do you use them all)? How do you even know what they are? www.knoem.com
HOW TO: Manage Multiple Social Media Profiles http://mashable.com/2009/03/07/manage-multiple-profiles/
HOW TO: Manage Multiple Social Media Profiles http://mashable.com/2009/03/07/manage-multiple-profiles/
In a personal chit-chat conversation, or a customer service discussion, there is no way to use tools to make things efficient – in fact, automation can make you seem impersonal. That may be the worst thing you can do.
Hoot Suite is more than a scheduler – it performs many functions, like URL shortening, multiple Twitter account shortening, etc.