14. FREE
FEATURES
• Basic routine of exercises
• Monitoring diet and calories
• Reminders
• Weekly progress and trends
• Live chat with trainers
• Monthly full body analysis
15. PREMIUM
FEATURES
• club membership and live classes
• access to special articles and groups
• personalized diet chart
• personal trainer (full time)
• regular checks
• daily or weekly reports
• easy goal setting and achieving
16.
17.
18. We need to launch a new fitness app in the market for
android phones. It will focus on some major market
segments ranging from young to old, men and women
whose main agenda is to get fit.
The company’s goalis
-To set a different identity for the app
-To establish itself as an all rounder guide and one point
solution for all the problems of weight gain, weight loss,
desirable shape, ailments monitoring, diet plans, to stay
focused and motivated and easy to access & use.
- Maximize the downloads (at least 1 million in a year)
19. Course of action-
• To position itself in the market as a better version of all
the apps together y focusing on the special and unique
features such as-
Personalized, one on one attention
Constant reminding and progress trackers
Variety and plenty choices
Right guidance and community support
• Focus on free features and its usefulness first
• Set up proper target marketing scheme according to the
interests of the group in question.
• Advertisement
• Proper channelizing
• Focusing on the quality should be first priority.
21. COMPANY
CORE COMPETIENCES AND
ASSETS
• Quality results
• Responsiveness
• Ease of access and usefulness
• Flexibility, communicativeness
• Planned and organized
• Continuous support, guidance
and motivation
24. • This app collaborates all the useful
features of the competitors which lack all of
them together.
• This creates opportunities as being
established as an all rounder app.
• Threat is that certain similar apps can
sabotage the success of the app.
30. CUSTOMERS
NEEDS:
• To get in shape
• motivation & reminders
• count calories
For people who don’t have time for regular
checkups or/and are too busy to remember
having timely meals or are confused as to
what to do and eat to stay fit. Who cannot join
a gym or club because of time problems. Who
need easy solution for all these problems.
31. COLLABORATORS
• A team of trainers
• App developers and distributors
(Google Play, Nokia store etc)
• Agents
• Advertisers
• Facilitators to deliver efficient service
• Technical team
• Call centre to answer queries
32. COMPANY
Technical team and team of the trainers
responsible for making the videos, diet
plans etc and handling the app.
The sales, marketing and execution
department are the most important players
Stakeholders are- the customers who join
the app and subscribe, trainers, app
development and management
department, promotion dept, distributors.
46. FREE
-basic introduction to the app
- identifying the needs and
body type and suggesting the
best diet and exercise routine
- Customers can select their
exercise regime according to
their own interest(yoga, HIIT,
Crossfit or mixed etc)
- reminders for every meal
- calories/steps count daily
and general health progress
charts
- health tips and hacks.
47. PREMIUM SILVER
-special access to all the
clubs and groups
- live exercise sessions
- special articles
- access to bar graph and
trends of the overall health
in detailed manner with
suggestions
- more options in diet charts
and suggestions
48. PREMIUM GOLD
-one on one personal
training with a trainer of
your choice
- detailed personalized diet
plan and exercises
- easy and short term goal
setting by trainer's guidance
- daily monitoring of the
plan and inputs +outputs
- review
- access to features of the
Premium Silver
56. PROCESSES
• SEGMENTATION
• POSITIONING
• DECIDING ATTRIBUTES AND PRICING
• APP DEVELOPMENT
• MARKETING
•PROMOTION OF FEATURES AND TRIAL
PERIOD
• DISTRIBUTION
• EFFICIENT MANAGEMENT AND
FUNCTIONING
57. SCHEDULE
APP DEVELOPMENT- 1TO 2MONTHS
MARKETING- 45TO 60DAYS
DISTRIBUTION AND USE- 3MONTHS MAX
INSTALLATION 1 MILLION TIMES- 1YEAR