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5.1.2 poster analysis
1.
Creative and Media:
Level 2 Higher Diploma Unit 5: Campaign Level 2 Higher Diploma Creative and MediaUnit 1: Scene 5.1.2 Poster analysis Student Book pp 142–51 Poster analysis On your own or in a small group: 1) Choose three or four campaign posters from the examples your teacher has given you 2) Identify the main message of each campaign poster 3) Identify the target audience for each poster 4) Decide whether or not you think the poster is effective in getting its message across. Think carefully about each poster and use your research skills to produce a report that you will present to the rest of the class. You could present your report as a PowerPoint presentation, a verbal report, a video or audio programme or a website. © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1
2.
Unit 5: Campaign
Creative and Media: Level 2 Higher Diploma Unit 1: Scene The message of the campaign poster is ‘it is not too late to get help if you are doing drugs’ Diploma Level 2 Information Technology The targeted audience for this campaign poster are for people who are involve with drugs and would like to put a stop to it, but this campaign is mainly targeted to adults (this is because there is a picture of an adult man on the poster). I think that the poster is effective because it is simple and it gets straight to the point. When people are passing by the road and they come across the poster they would be drawn by it because of how the poster is made (a person and a little sentence). This type of campaign gets the message out quicker than the campaign with to many texts. 2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.
3.
Creative and Media:
Level 2 Higher Diploma Unit 5: Campaign Level 2 Higher Diploma Creative and MediaUnit 1: Scene The message of the campaign poster is ‘Don’t drive after drinking alchiol’ The targeted audience for this campaign poster are for people who drink and drive, but this campaign is mainly targeted to adults who drink above the drinking limit. I think that the poster is effective because it is simple and it gets straight to the point. The use of the picture of the drink and the statement would make people think more about the consequences and how it will affect their life. This type of campaign gets the message out quicker because the poster would be distributed all over the world and the more time the targeted audience see this poster the more they will realize what they are about to do. © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 3
4.
Unit 5: Campaign
Creative and Media: Level 2 Higher Diploma Unit 1: Scene The message of the campaign poster is ‘I am proud to be a vegeterian’ The targeted audience for this Diploma Level 2 Information Technology campaign poster are for women who are vegetarian and are conscience about their appearance. I think that the poster is effective because it is artless. When people are passing by the road, there would be able to see that a woman who is a vegetarian is proud of whom she is and every other women wheter they are vegerterian or not should fell the same way.This type of campaign gets the message out faster because it will influence other women to be proud of their 4 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.
5.
Creative and Media:
Level 2 Higher Diploma Unit 5: Campaign Level 2 Higher Diploma Creative and MediaUnit 1: Scene The message of the campaign poster is ‘join the NSPCC if you want to stop cruelty to children at the age of under16’ The targeted audience for this campaign poster are for people who care about the safety of children and will like to put a stop to it. I think that the poster is effective because the letter on the picture spelled ‘HELP ME’ This would make people go on the NSPCC website and sign up for the safety of childrens. © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 5
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