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Broadcasting Journalism & Production
- 1. ON PUBLIC BROADCASTING VS PRIVATE BROADCASTING DEPARTMENT OF JOURNLISM & MASS COMMUNICATION PRESENTATION BY- ABINASH PANI 2ND SEMESTER,M.A ENROLLMENT NUMBER-17/03/DJMC/01 SUBJECTT- BROADCAST JOURNALISM & PRODUCTION GUIDED & SUBMITTED TO – ASST.PROF. TALAT JAH AN BEGUM
- 2. WHAT IS BROADCASTING? Broadcasting essentially means the transmission of information over airwaves and the character of this information helps in the classification of the broadcast. Information through Radio and Television sets meant for consumption by the public, which is broadcasting as an instrument of mass communication. John Reith said its role was to: “Educate, Inform and Entertain”
- 3. PUBLIC BROADCASTING A public serving broadcaster is owned and financed by the public. This means that the TV license that is paid by us, the public, finances all of the public serving broadcasters. Public service broadcasting (PSB) has an important role to play in providing access to and participation in public life. PSB can be instrumental in promoting access to education and culture developing knowledge fostering interactions among citizens.
- 4. OBJECTIVES (1)Universality of availability (2) Universality of appeal (3) Provision for minorities, especially those disadvantaged by physical or social circumstances (4) Serving the public sphere (5) A commitment to the education of the public. (6) Public broadcasting should be distanced from all vested interests.
- 5. EXAMPLES OF PUBLIC BROADCASTING In India, Prasar Bharati is India's public broadcaster. It is an autonomous corporation of the Ministry of Information and Broadcasting (India), Government of India and comprises the Doordarshan television network and All India Radio. Prasar Bharati was established on 23 November 1997. In Japan, the main public broadcaster is the NHK (Japan Broadcasting Corporation). The broadcaster was set up in 1926 and was modelled on the British Broadcasting Company, the precursor to the British Broadcasting Corporation created in 1927. Much like the BBC, NHK is funded by a "receiving fee" from every Japanese household, with no commercial advertising . In Australia, the Australian Broadcasting Corporation (ABC) is owned by the Australian Government and is 100% taxpayer funded.
- 6. INDIAN PUBLIC BROADCASTING CONTEXT •Radio and television remain the most available and widespread ICTs, with radio in the first place as primary communication medium. •Policies regarding PSB This move cemented AIR’s position as a part of the Government for then and for posterity as till now AIR and Doordarshan are firmly in the control of the Central Government with little autonomy being ceded to it. •But in the past 66 years several committees and working groups were established to look into the issues related to broadcasting. The Chanda Enquiry Committee 1966 The Verghese Working Group 1978 Prasar Bharti Act, 1990
- 7. PRIVATE BROADCASTING In this type of broadcasting of radio/tv programmes by privately owned corporate media as opposed to state sponsorship. private broadcasting or commercial broadcasting as its name suggests is run to make a profit by selling air time to advertisers. OBJECTIVES it provides alternative to the already available government operated provides solution to the monopoly and monotony of the public service broadcaster. reaching to the needs of the listeners and catering to their needs as effectively as possible.
- 8. EXAMPLES OF PRIVATE BROADCASTING Commercial Radio is a radio station that generates revenue through advertising, also called radio commercials. FM broadcasting began on 23 July 1977 in Chennai, then Madras, and was expanded during the 1990s, nearly 50 years after it mushroomed in the US. Times FM (now Radio Mirchi) began operations in 1993 in Ahmedabad. Until 1993, After that, the government decided not to renew contracts given to private operators. In 2000, the government announced the auction of 108 FM frequencies across India. COMMECIAL BROADCASTING DOES….. demonstrate to potential advertisers worthwhile investment. The more listeners a station has, the more it can charge for ad spots.
- 9. DIFFERENCE BETWEEN PUBLIC BROADCASTING & PRIVATE BROADCASTING A public serving broadcaster is owned and financed by the public. This means that the TV license that is paid by us, the public, finances all of the public serving broadcasters. Broadcasting should be structured as to encourage competition in good programming rather than competition for numbers. The values of broadcasting should liberate rather than restrict the programmemakers. A private serving broadcaster is privately owned and they have to finance themselves through advertisements. Private broadcasters have freer reign on but also have to make enough money on advertisements to pay for the station. A private broadcaster is a commercial station, which wants to draw the biggest audience. which will promote their advertisements more and therefore adding more profit for the station. Public and Private broadcasters both have their good and bad points but there certainly is means for both broadcasters on the air.
- 10. 0 1000 2000 3000 4000 5000 6000 7000 8000 500 684 832 2000 4000 6000 7000 9000 10000 23 300 700 3000 5000 5043 6048 7000 7500 Commercial AM radio stations commercial FM stations public broadcasting stations Graphical representation
- 11. Conclusion: Public and Private broadcasters both have their good and bad points but there certainly is means for both broadcasters on the air.