If you live in or have visited almost any major city, chances are you’ve seen the lines around the block for one of the many food trucks serving the hungry masses tasty lobster rolls, Vietnamese inspired tacos, or delicious cupcakes. But beyond filling our bellies, these new businesses have become marketing masters, utilizing social media and other tools to bringing new customers to their businesses. Nonprofits can learn a thing or two from these food trucks. We take a look “under the hood” to uncover the secrets of their explosive success through masterful grassroots marketing, a collaborative spirit and a laser focus on their brand. Presented by Carie Lewis and Erin Shy.
RSA Conference Exhibitor List 2024 - Exhibitors Data
6 Social Media Tips And Marketing Tactics Nonprofits Can Learn From Food Trucks
1. Six Social Media and
Marketing Tactics
Nonprofits Can Learn from
Food Trucks
2. #apffoodtruck
Introductions
Carie Lewis
Deputy Director, Online Communications
The Humane Society of the United States
@cariegrls
@HumaneSociety
Erin Shy
Sr. Director Product Management and Product Marketing
Sage Nonprofit
@erinshy
13. #apffoodtruck
Video post: Billy
9,500 likes
4,400 shares
1,000 comments
$2,000 raised
Photo post: Sam
31,600 likes
8,000 shares
3,000 comments
$5,000 raised
14. #apffoodtruck
What to test:
Email
• Subject line text
• Use of multimedia: video vs. photo
• Full article vs. teaser
Facebook
• Post length
Tested our DRTV
• Multimedia type / post type
Form, long form
• Questions vs. statements
won
• Time of day
Donation forms
• Donation amounts
• Button color
• Images
• Single vs. multipage
21. #apffoodtruck
You HAVE to be where
people are – and make it
as easy as possible.
We found our members
are not on Twitter, but
they talk about us there.
Our members are on
Facebook.
25% of our web traffic is
from mobile devices
23. #apffoodtruck
Push your message – but
make it about them.
If you look at our Twitter
feed, it’s mostly @
replies.
LISTEN and find out what
they like/want/need.
32. #apffoodtruck
Summary
1. Focus on a niche
2. Manage risks and tests concepts
3. Define your brand and personality
4. Go to your customers, be fundamentally mobile
5. Push your message through social media
6. Collaborate with the competition
7. Create a sense of urgency
33. #apffoodtruck
Carie Lewis
Deputy Director, Online Communications
The Humane Society of the United States
@cariegrls
Erin Shy
Sr. Director Product Management and Product Marketing
Sage Nonprofit
@erinshy