media evaluation question 3

1. Question 3
Media institutions

2. Media institutions
Over my research I followed two magazines:
If I were to publish my
magazine, these two
would be my biggest
competition, with each
selling more than 100,000
copies a month.

3. Egmont
Egmont group launched ‘We love pop’ magazine in 2011 as a weekly
magazine.
On average it circulated 115,000 in June 2013 alone.
The Egmont group started a foundation to help support young children
with life-threatening diseases, any profit made within each sector of
the company is put towards the foundation.
Gifts on the front of the magazine can be found on several editions of
the magazine, usually a form of cosmetic either lip-gloss or eye-
shadow.
The Egmont logo is featured on the website and on the back of the
magazine.

4. Immediate Media
Company
Published ‘Top of the pops’ Magazine in 1995 as a
monthly magazine. On average it has circulated 63,483
copies in June 2013 alone. It has a market share of
37.8%.
It’s target audience is between 11-15 year old girls.
It is mainly focused on pop music, with celebrity features,
new artists and ‘pull outs’.
Several editions have a ‘gift’ on the cover that appeals to
the audience. They commonly use a cosmetic sample.
There is a printed version and a digital version, with a
website and online subscription available. This gives
readers a wider range of access to the magazine.
Several people have edited the magazine since it started
but it is currently edited by Peter Hart.
BBC has a share in the magazine, with its logo featured
on the cover.

5. My Choice
If my magazine were to get published I would choose the Immediate
Media company to publish it.
This is because the Immediate media company has reached a wider
audience.
Also, on average the Immediate media company has sold over
140,000 more copies than Egmont has.
Finally, the availability of the magazine. There are many different ways
to access the magazine, a digital copy and a printed copy.