Want to learn the basics of Instagram, how to use the app for social media marketing, or grow your following? Let's turn you into an Instagram Boss! We'll cover: Instagram basics, Instagram etiquette, photo editing tips and apps, Instagram marketing, branding your profile for a unified look, how to use hashtags for marketing, and more!

1. Becoming an Instagram Boss

2. Agenda
1. Basics
2. Etiquette
3. Photo Editing
4. Instagram Stories
5. Marketing Tips
6. Branding Your Feed

3. Instagram Basics Demo

4. ● Share your passion
● You define your experience
● Post consistently
● No more than 1-3 photos
per day
Instagram Etiquette

5. ● Limit food and coffee pics
● Share regular photos more
than text graphics
● Use emoji
● 30 hashtag limit
● No stealing
Instagram Etiquette

6. Photo Editing

7. Do This Not This

9. Top Photo Editing
Apps

10. Photo Editing Demo

11. Instagram Stories Demo

12. What to Share on
Instagram Stories
● Document your day
● Show behind the scenes
● Make jokes
● Less curated moments

17. Instagram Marketing

18. Marketing Tips
● Post high quality, edited photos
● Check your analytics
● Get personal
● Tag your sources for fashion or
home in photos and stories
● Reply to your audience in
comments and DMs
● Like + comment on others’ posts
in your community
Instagram Marketing

19. Marketing Tips
● Use tags that describe your
business and target market
● Find tags from other accounts in
your niche
● Under 500K uses
● Every tag gives exposure - use all
30
● Hashtags at bottom or in
separate comment
● Start your own hashtag
● Follow the hashtags you use and
interact with users
● Use hashtags in stories
Marketing with Hashtags

20. Marketing Tips
● Share links in your profile or
stories
● Put a Call To Action in your bio to
get clicks
● Use Stories Highlights to explain
what you’re all about
● Repost customer photos (with
permission)
● “Schedule” posts with a tools like
A Color Story, Soldsie, Hootsuite
or Sprout Social.
Instagram Marketing

21. Curate your Feed
● Choose your subjects or post
type and alternate for a good mix
● Mix up busy photos with a more
minimalist one
● Post in 3s
● Make your photos connect in
your feed
● Mix photos and videos
Branding Your Feed