Railway News Client Report

Railway News
Andrew Lush, director
11-15 Dix’s Field
Exeter, Devon
EX1 1QA
Tel: 01392 580002
www.railway-news.com
M A R K E T I N G A N A L Y I S
Prepared by:
Signe Lulena
Mark Mcgee
Abigail Lipczynska
Klaudia Kovacs

11-15 Dix’s Field
Exeter
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C L I E N T R E P O R T – C O R K S C R E W S T A R T U P S C H O O L
1
Contents
1 Client and Service Introduction/Overview .................................................................................... 2
1.1 Describing the Client – who are they and what they do......................................................... 2
1.2 Company Founders & History of the Company....................................................................... 2
1.2.1 Professional background:................................................................................................ 2
1.2.2 The idea of launching Railway News.com ....................................................................... 3
1.2.3 Employees ....................................................................................................................... 3
1.2.4 Major developments ....................................................................................................... 3
1.3 Product & Service Overview.................................................................................................... 4
1.3.1 Target Market.................................................................................................................. 4
1.3.2 Making contact with the customer (how is their service structure built up):................. 4
1.4 Features of Major Services and its Price ................................................................................. 4
1.5 Benefits for the Customers...................................................................................................... 5
1.6 Goals and Challenges............................................................................................................... 5
2 CUSTOMER ANALYSIS..................................................................................................................... 6
Social Media Username: @socomec_UK ................................................................................................ 7
2.1 Profile of a Typical Customer .................................................................................................. 8
2.2 The Customer Canvas.............................................................................................................. 8
2.3 Customers................................................................................................................................ 9
3 Website Analysis............................................................................................................................. 9
3.1 View on a small device .......................................................................................................... 13
3.2 SEO analysis........................................................................................................................... 14
3.2.1 Three reasons for SEO:.................................................................................................. 14
3.2.2 Among the elements to be analysed are: ..................................................................... 15
3.2.3 Mobile............................................................................................................................ 15
3.2.4 Desktop.......................................................................................................................... 16
3.2.5 Code analysis website ................................................................................................... 16
3.3 IMPROVEMENT ADVICE......................................................................................................... 20
4 Social Media Platform Profiles..................................................................................................... 20
4.1 Twitter ................................................................................................................................... 20
4.2 LinkedIn ................................................................................................................................. 21
4.3 Google +................................................................................................................................. 21
4.4 Bonus: Social Media Goals: ................................................................................................... 21
4.5 Bonus: Social Media Effectiveness ........................................................................................ 21
4.6 Social Media Recommendations........................................................................................... 22
5 Summary and Recommendation.................................................................................................. 24

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1 Client and Service Introduction/Overview
1.1 Describing the Client – who are they and what they do
Railway-news.com is a modern B2B news and information portal. It provides the latest news
to manufacturers, train companies and train operating companies. Our contact in the
company is Andrew Lush, the director and founder of Railway News company.
“Railway News was designed to put suppliers in contact with buyers. We hold as much
information as we can on behalf of suppliers who want to sell to the rail network. The idea of
our site is to bring these together” says Andrew to introduce his company.
1.2 Company Founders & History of the Company
1.2.1 Professional background:
Andrew has 20-year experience in the publishing field. Before becoming a director of a
company, he played other important roles at different companies such as Head of Sales
(Copybook, Exeter, United Kingdom; September 2008 – September 2011; 3 years 1 month) and
Sales Manager (Progressive Media Ltd/formerly Sterling Publications; January 1993 – March
2008 ; 15 years 3 months). He was responsible for improving websites, recruiting and
increasing Sales Revenue.
Top skills: project, sales and change management; marketing and business strategy;
transportation; online marketing and advertising; event management; public relations.

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1.2.2 The idea of launching Railway News.com
Before he established his
own company, he used to work in
London where he noticed a massive
gap in the Transport Sector
especially in the Rail market. Railway News proved to be the second most succesful service.
Therefore, he decided to start his own business through a website where he could improve
the quality and increase the number of up-to-date news. As a result, Railway News.com was
launched in 2012.
1.2.3 Employees
Railway News has an enthusiastic
and dedicated team of :
Their aim is to gather as much
information as possible.
Moreover, they also have to
ensure the highest-possible
quality of information.
1.2.4 Major developments
“We’ve made profit every year and it keeps going up. This year would be 40-50% up on last
year.”
Railway News has gone through a massive progress since it was established. It had
already made profit in its first year and it has continued up to the recent days only with small
drop-off rates (losing 10-20 clients in three years). Although the prices were doubled
customers still pay for it. Founding the company in England, it has spread all around the world.
1. Figure

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It takes part in organising events, exhibitions and seminars in different points of the world
such as Austria, Belgium, USA, Germany, United Arab Emirates, China etc. These are important
to make the company more famous and to have new customers.
1.3 Product & Service Overview
1.3.1 Target Market
As we found out from the interview, the target market are quite broad. Clients are from all
around the world. However, there are no clients in Exeter. The main target marget are train
manufacturers and train operating companies (TOPs).
1.3.2 Making contact with the customer (how is their service structure built up):
Railway News has an own database that contains the addresses of 2-3000 clients. They
don’t use brochures since everything is web-based. Because of that the fastest way to make
contact with a client is to e-mail them. As Andrew said, he usually talks with his client on
phone. As far as he’s concerned engagement with the client is essential. He tries to achieve it
in a way that he lets the clients speak about their own products. At the end of the conversation
he gives a short presentation about the service and the opportunities that Railway News offer.
1.4 Features of Major Services and its Price
Railway News is a modern B2B website that provides the latest news, events, suppliers
and information to Rail Operators and Manufacturers. It provides a service through which
customers get access to railway-news.com and can advertise and upload information. In order
to be able to promote on the website they have to sign a base contact of £2000 for 12 months.
Own database with
the addresses of the
clients
E-mail, phone
Engaging to the
customer by asking
about their products
"Short presentation"
about the service the
railway-news offers to
grab the clients
attention

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1.5 Benefits for the Customers
 communication
 pushing their name, brand etc.
 advertising
 information sharing – to get their
message out to the market
1.6 Goals and Challenges
“Growing, Big Ideas, Opportunity.”
“Spending the whole day with selling it would make a lot more money”, says Andrew.
However, his role is not only to sell but to run the company as well.
Railway News aims in the near future to:
1.) make the company grow
2.) focus on and increase sales
3.) have new employees
4.) make the company more popular through social media
2. Figure

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2 CUSTOMER ANALYSIS
Name: Siemens Rail System Division
Social Media Username: @SiemensMobility
Profile Biography: Integrated transportation and logistics solutions for safe, cost-effective and
environment-friendly passenger and freight transport.
Customer Description: Siemens is one of the world’s largest suppliers to the rail network and
they are known as a single-source supplier and system integrator, they have all the necessary
experience and capabilities to provide sustainable solutions to all areas of the rail
network. Siemens prides its self on Reliability, Safety, Attractiveness and Efficiency – a benefit
to the operators and the environment.
Name: Blumenbecker
Social Media Username: @BLUMENBECKER
Profile Biography: The Blumenbecker Group is an international firm with 1,300 employees in
ten companies.
Customer Description: The Blumenbecker provides rolling stock equipment. It is as individual
as the plant or workshop in which it is installed. As a result, the technology used must be
adapted to match the local operating conditions. This applies especially when setting up new
systems in existing buildings.
They have many years’ experience in the planning, rolling stock maintenance solutions and
construction of workshop equipment for rail companies both at home and abroad. They have
128 followers on twitter. They have their own website www.blumenbecker.com. On their
Facebook page they have 1,028 likes.

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Name: Drivetrain USA, Inc.
Social Media Username: https://www.linkedin.com/company/drivetrain-power-and-
propulsion
Profile Biography: Mechanical or Industrial Engineering 201-500 employees.
Customer Description: Drivetrain Power and Propulsion is the manufacturer of the world’s
most efficient large frame turbochargers supporting diesel engine power ranges from 1,000
to 3,400kW:
The NGT family of HS Turbochargers are the most efficient turbochargers in their application
range with overall machine efficiencies of 75%. Engines running HS Turbochargers use less
fuel for the same power output and operate with lower thermal stress. This in turn equates
to longer engine life, lower maintenance costs and reduced emissions.
Name: Socomec
Social Media Username: @socomec_UK
Profile Biography: Family-owned Industrial Group specialising in the availability, control and
safety of low voltage electrical networks for the industrial and services sector.
Customer Description: Socomec is an international industrial business, founded in 1922, that
specialises in the availability, control and safety of low voltage electrical energy.
Socomec provide solutions to a wide range of businesses concerned with Business Continuity,
Power and Energy Performance, with sectors of expertise including Data Centres,
Telecommunications, Rail and Transport Operators, Facilities Managers, Electrical Engineers,
Public Sector, and Construction. They have 50 followers on Twitter.

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2.1 Profile of a Typical Customer
A typical customer for railway-news would be, John a train engine manufacturer. He has been
in this industry for many years and he is trying to expand his business. John has no experience
of social media so he is trying to advertise his engines through railway-news and he is trying
to connect with other businesses through railway-news. He is a family man with two children
and a loving wife.
John has a busy lifestyle and sometimes struggles to balance between his work and family life.
John has a lot of responsibility running this business as he needs to make sure the engines are
made with care and are good quality. He needs to deal with customers. He doesn’t have much
time for his personal life and he is mostly working.
John has a reasonable amount of disposal income, as his company does make a lot of money.
He supports his wife and his two children. He tries to make as much as free time he can and
take his family on holidays or trips.
2.2 The Customer Canvas
Name: John Bush
Age: 46
Occupation: John runs a train engine manufacturing business.
Passions & Interests: John loves his family, food and adventure. He loves trains.
Biggest goals: John is trying to improve his marketing so he has less time trying to get more
customers in and focus on engine manufacturing to provide good quality engines.
Hopes: He hopes that his business will expand and he will have more customers.
Worries: He worries that he will lose customers or his engines wont be high quality.

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2.3 Customers
Railway-news offers advertisement and promotion for the companies. They provide
customers with latest news in the train industry around the world but whom exactly will they
want to attract:
 Train operators
 Manufacturers
 Suppliers
3 Website Analysis
When you visit a page for the first time a potential customer should find some key
information. One of the first and most important lest logo and password Positioning.
On Railway-News.com logo is clearly visible. Accompanied by visiting each individual
pages. Big plus is inserting a go at the top and at the bottom of the web page. Added to the
professionalism and good corporate image. The colors used in the logo are subdued and
pleasing to the eyes. Associate well and professionally. Orange color arouses emotions,
energies while gray it perfectly balances creating a professional whole.
Another element is the keyword Positioning. The company's Internet address is included
pause at very adversely affect the positioning of the page. After entering the password
"railway" for five consecutive pages in search Google page you are not displayed. After typing
in the search engine bing.com "Railway News" page appeared on August 5 position (1-
www.railnews.co.uk; 2-www.railwaynews.net; 3-www.rail.co.uk, 4-www.newsnow .co.uk).

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After entering the password "railway suppliers" in the search engine bing.com the website
appeared to the position 4 (1-www.riagb.org.uk; 2-www.unipartrail.com; 3-
www.railwaydirectory.net). The search engine Google.com website took lower positions
because 5 (1-www.raiway-technology.com; 2-www.riagb.org.uk; 3-
www.railwaydirectory.net; 4-www.unipartrail.com).
Recommendations: Optimizing the HTML code all over the site, creating a mega tags- invisible
to the eye an Internet section of the site that are important for search engines. These sections
this title, meta and meta keywords description after whom we recognize that our offer should
be searched. It is recommended that the accuracy and the use of other relevant titles, tags to
specific pages in line with the content presented to them.
With better positioning the company Railway-News.com can benefit such as:
a. Growth viewing site
b. Create positive image
c. Getting advantage over the competition
d. Increase amount of potential customers
Another important element is tab. On the main page you will find them six. By visiting each
page, we can easily return to the "Home" which is a big advantage Railwaynews.com page. Big
plus is the bookmark "News", as far as possible the user to track the messages on a constant
basis.
Recommendations: Putting the latest news on the main page of the "Newsletter Subscribe".
This gives you aware that the page is refreshed at a time. This may also encourage subscribe
to the newsletter.
Tab "Contact us" form contains the necessary data and allowing users to e-mail.
Recommendations: Adding navigation headquarters as a google map could even easier to
communicate with the company for a potential client.

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The point of the company that adds the reliability and confidence in the eyes of customers are
testimonials. Potential customers want to find out with which companies are conducting a
cooper and those with whom they work before. Facility would put all this information in the
tab "References".
Tab "Contact us", "Submit News" "Advertise" contain the same contents. Noteworthy is to
enrich the content of each of the tabs creating a difference by adding details. It can give a
more professional look of the website.
Another very important issue for the creation of the image of the company is the organization
and participation in seminars and events.
On the website there is a tab "Railway Events", which contains a list of upcoming events and
exhibitions in the world. Events are added with a big advance and contain the relevant
information necessary to obtain additional information.

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railway-news.com/newsletter
railway-news digital magazine

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3.1 View on a small device
For railway company-news most important is website, which is the base of the company.
Therefore, it is important that the website was properly displayed on a laptop or desktop
computer.
Visibility page on mobile device is very good and clear. Page load time below a second. All
information and images are displayed correctly and independently from the web site of visited
pages.
Pages work together. This gives internet users and especially the potential customer to quickly
find information as to business people and not only is it one of the most important aspects on
which pay attention.

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3.2 SEO analysis
Competitive Analysis is an essential element of marketing (SEO Audit covers the analysis of
competition). Operating companies in the market carry it in order to get a number of very
important information. Understanding the strengths and weaknesses allows you to adopt a
strategy of action that will be most effective in gaining attention and wallets of consumers.
The high position of site in the search engine provides a large audience, and hence the
opportunity to offer a greater number of people. Due to this fact well-versed not only in how
it looks offer, but also for activities related to positioning.
3.2.1 Three reasons for SEO:
• It allows you to estimate the cost of positioning our part. Preliminary calculations can be
made inter alia by the knowledge about the level of optimization of sites of competitors and
the number of links that lead to them.
• It provides information about, what keywords they use our rivals. They can then compare
with your list and make any modifications or supplement. Competition analysis will show us
whether positioning on certain phrases or words actually makes sense. If they are very

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competitive, and we do not have a big budget and a staff of people is worth considering
whether such action would bring any results.
3.2.2 Among the elements to be analysed are:
• Name domain most valuable are those names that incorporate the keywords used in the
positioning;
• Age domain- the domain of the older, the better for its owner;
• Degree competition- site optimization for keywords and key phrases, the way internal
linking, the construction site, which will enable easy navigation within the site users and
search engine robots;
• The number of external links and the amount and quality of the domains that contain them;
• The position in the search engine which is a competitor when you type the keyword of
interest to us;
• Page elements competitor, which have an impact on its assessment of the users- quality of
the content, quantity and quality of graphics and multimedia, the availability of free materials,
e.g. In the form of e-books;
• Presence social service- worth analysing the way in which our competitors communicate
with their current and prospective customers what they offer and how they are evaluated;
• Presence in paid campaigns links- knowing what products or services are particularly
promoted by our opponents will know what they think is particularly important.
3.2.3 Mobile
Mobile page quality score: 98/100
Result speed mobile version 43/100
To improve: The result of the speed of the mobile page is low. Work on speed of loading pages
in a mobile version.

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3.2.4 Desktop
The result of the speed of the standard version of the page: 31/100
Statistics page size and resources:
Retrieval of files: 73, with 9 different hosts
Home gets a 3.57Mb data including:
• 0.04Mb data html
• 0.18MB data CSS (9 files)
• 2.68Mb images
• 0.66Mb JavaScript data (12 files)
• 0.14Mb other, other resources
To improve: The result of the speed of the desktop version of the page is low. Work on the
speed page load.
Your site gets a lot of data to load (about 3.57 MB). Try to slim down your page.
3.2.5 Code analysis website
The visible part of the page
The title and description website
Title (number of characters: 45)
Railway News | Railway Suppliers and Products
Description (number of characters: 143)
The railway sector's leading news resource and supplier, covering the latest rail suppliers,
technology, products and services internationally.

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Keywords:
Lack
So your site looks in Google:
Railway News | Railway Suppliers and Products
http://railway-news.com
The railway sector's leading news resource and supplier, covering the latest rail suppliers,
technology, products and services internationally.
Rel canonical
Lack
Tag verification GSC
Lack
To improve: The site does not have a tag verification GSC. The presence of pages in Google
Webmaster Tools is very important. This is the only way to receive news about our website
from Google. Ignore this message if you've used a different method of activation GSC.
Metadata Facebook
Not set
To improve: No metadata Facebook. Without these data your page "pasted" on Facebook
looks very attractive. By this you lose the potential of social networking.
The number of links on a page
125 all including
121 internal
81 text links
44 links for other elements, e.g. the pictures
Outbound links
4 outgoing
0 no follow outbound links

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To improve: No no follow to outbound links. Consider whether all the links from your website
should have a rel = attribute follow.
The number of images on the page
45 pictures img
18 of them have empty alt = ""
To improve: All relevant images on the website should have alternate text attribute "alt". You
can skip the alt only for decorative elements, irrelevant.
Text2code ratio
29%
Analysis of textual content on the web
h1 tags
Number of h1 tags on page 27
The first paragraph h1 text (38 characters):
UK: Pteg Becomes Urban Transport Group
To improve: On the side there are too many headers H1. Reduce the number to one.
h2 tags
Number h2 tags on page 15
The first paragraph h2 text (53 characters):
Germany: Alstom Supplies Metrans Rail GmbH 2 Prima ...
Paragraphs text p
The number of tags p at 21
The first paragraph text p (0 characters):
The longest section p text (133 characters):
S-Bahn Berlin Orders up to 1,380 Vehicles S-Bahn Berlin GmbH has were entered into a
framework agreement with a consortium comprising of...

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Other
robots.txt
Lack
To improve: There is no robots.txt file, which should contain relevant information, e.g. address
file with the map page. Consider implementing robots.txt on your site.
HTTP headers
0 HTTP / 1.1 301 Moved Permanently
Location http://www.railway-news.com/
1 HTTP / 1.1 200 OK
X-Powered-By PHP / 5.5.30
Cache-Control public
X-UA-Compatible IE = edge
Set-Cookie fuelcid=eOlpfq0_ar1R8ruC3yF64jaEgW8o7wPuRS-
hljMtXryhE8zM9sqVIjQrlTjehzrgZDLp4LiKCLDDk2CRjwlaUoRCgJHuHlCgcYXIyaHsIqU0hYe0I1g
xADwcSYJ3wdtMiwQaR61NxPAURwGj5T_zt6VuWsQ5Rf1PVaN4hFbBp2CRR0UgMJTzF48nxKT
K8IILkD6hPC15aKJtioXSqLCHEINIrhEf5rCM4B-QGkbh74s7UJ7nIT9aMR_FYdyBYYgs-
cme6kGaA95fwIP8Hlojdu-
Do8QXfEYVQuwXoc_GvNAi5MJVBOkk6ynPokmQJWc47IcH5cn5heY26WoRYR6QtXU2RTBoR2
t5emllRVhMMjFXOTY1RlFRVnQyQklUVW5KZ1prSnk2d05CZDA; expires = Thu, 12-Feb-2016
12:51:42 GMT; Max-age = 7200; path = /
Last-Modified Thu, 11 Feb 2016 4:02:37 p.m. GMT

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3.3 IMPROVEMENT ADVICE
1) Position of the window with the addition of information procurement is dimly visible in the
first few seconds after opening the page. It is worth to change the size or location, which
allowed the user to be easier to perceive the item.
2) Information about the company, references. Mention more about the company, bringing
history, experience of cooperation with current and previous companies we induce
confidence and give a firm basis for a potential customer and site visitor to perceive the
company as a stable and growing.
3) Map. In the tab "Contact Us" was worth it to add Google Maps to the headquarters. Would
add to the attractiveness website.
4) Tab "Contact us", "Submit News" "Advertise" contain the same contents. Noteworthy is to
enrich the content of each of the tabs creating a difference by adding details. This will give a
more professional look of the website.
4 Social Media Platform Profiles
4.1 Twitter
 Profile established since December 2012
 857 followers/Following 349
 Tweets 1,225
 Likes 333
 Photos/Videos 297
 ¼ of every tweet includes a photo/video
 Retweet a lot of tweets including links to relevant rail news from other users
 Under 10 retweets/likes for each tweet e.g 6 retweets, 2 likes
 Sometimes no likes/retweets at all
 No engagement from from followers (comments/reactions)
 Average of 8 posts a day > including tweets/retweets

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4.2 LinkedIn
 176 followers
 Relevant bio including good information on the company
 Employees 11-50
4.3 Google +
 very inactive, last post was 23 weeks ago
 Contact information is helpful here
 Doesn't give a description on who railway-news are and what they do
 Links are included
4.4 Bonus: Social Media Goals:
 Main goal for using social media seems to be attracting new customers
 Getting clients to subscribe to the newsletter for updates seems to be important and
it's a feature that could stand out more in the website.
 Getting new customers is a big goal, the website provides the relevant information for
new clients to see what they provide
 Twitter seems to be the most used and updates are easy to find here
4.5 Bonus: Social Media Effectiveness
 While our client seems to attract a decent amount of followers the engagement is very
poor between their followers
 Twitter is used very well for providing updates but perhaps engaging with followers
could be improved
 E.g asking a question in a tweet > what are your thoughts about the recent railway
crash?
 E.g running a couple of competitions a year to promote the website and social media
pages by giving away train tickets > London return

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4.6 Social Media Recommendations
 Twitter is very effective in engaging but LinkedIn and Google+ is more about
connecting clients which is less relevant
 Starting a Facebook page may be easier to use and share compared to Twitter
 Instagram is another option which is a fast way to get people to your website, to read
your posts
 Posting inspiring pictures from around the world to make people interested in trains
incorporating different cultures could be a great way to build up a global network
 Using relevant hashtags and following users who are interested in trains could be a
start
 E.g #train #trains #rail #railway etc.

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Tips for LinkedIn:
1. Complete Your Profile
When others do a search for your name to learn about your product, service, company, or previous
work experience, then you’d better have a rock solid profile or that first impression could
drastically tarnish your value. Make sure you fill out your profile 100% for starters.
2. Connect With Everyone
Think about it, you already know all of the opportunities that your closest connections can share
since you talk to them more frequently. It’s time to use LinkedIn like a live networking event and
introduce yourself to others, make new friends, and start helping more people connect. Also, start
accepting invitations to others who add you, as the more connections you have, the larger your
expanded network grows which helps create more opportunities in the long run.
3. Be Compelling
Add an interesting story in your summary, have a video recommendation pop up in the first few
seconds, or at the least tell people who you are, who you help, and how you help them so there is
some direction for people when they land on your profile.
4. Recommend Others
The more you give, the more you will receive. Recommending others without them asking you to
is a great way to help increase the social proof on their profile, which could be the difference
between an OK year, and a great year for them.
5. Join Targeted Groups
It doesn’t matter what industry or business you are in, this is the part of LinkedIn you should be
focusing the most. There are benefits to both joining and being a part of niche-related groups, and
also being the owner of them.
Think of them as independent social networks where you can spread your message, connect with
key partners, and take your business to another level.

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6. Connect With Twitter
Make sure to connect your Twitter account to LinkedIn. Others talk about why this is bad because
a lot of your messaging won’t be targeted for your LinkedIn audience (especially when you use
“@” symbols and hashtags).
7. Add Your Company Profile
LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until
recently, was the company page section. Now, it allows you to add a video, share more
information about your products and services, and give more insights about your company and
the people working there.
8. Optimize Your Search Ranking
People are constantly searching for others on LinkedIn. They are looking for employee candidates,
freelancers, industry experts, and so on. Why not optimize your profile to help you be found and
contacted by more people looking for what you specialize in. Wouldn’t it be nice to get a flood of
people emailing or calling you to sign up for your services or products?
9. Add Advanced Applications
LinkedIn has rolled out a number of applications to help you promote your business or your
personal work better. It doesn’t matter what industry you are in, there is an application for
everyone that can help you get your message across better, and improve the overall experience of
your LinkedIn profile. Go to the applications section on your profile to see which ones you could
start using today, and make the most out of the new ones that come out in the future.
5 Summary and Recommendation
Railway News, established in 2012, proves to be one of the biggest railway news and
information platform in the world. It aims to connect suppliers and buyers through gathering
a lot of information of high quailty. Railway News has shown positive changes through the
years and made bigger and bigger profit every year. Working with a great and conscientious
team, Railway News spreads all over the world gaining more and more reputation and

11-15 Dix’s Field
Exeter
EX1 1QA
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costumer as well. In the center of their attention are train manufacturers and train operating
companies. They communicate with their clients mainly through e-mails and phone calls. This
process is helped by the company’s own database that contains the addresses of at least 2-
3000 clients. Their service offers opportunities to communicate, advertise and share
information quickly all over the world.
Railway-new typical customer usually is a train or rail industry business owners who
want to expand or promote their business, train part manufacturers and operators. This
website also allows them to communicate with each other and be involved.
Railway-news also provides information and stories on their customers, products and services.
On their website they have a section were they focus on each company. You can see all their
customers in alphabetical order. They make sure that their customers are provided with full
service and their goal is reached. They make sure they update information regularly by doing
this they reassure new customers that they are capable to satisfy their needs and fulfil their
wishes.
'Railway-News' website results came home very well. Design is a professional and the
site is easy to use. On Railway-News.com logo is clearly visible. Speed opening is 0.17 seconds.
The site contains clear navigation and displays properly on a desktop computer, laptop and
mobile phone. The minus is the domain address, because it does not works good website
positioning. The page is refreshed every day by adding current information. The colours used
to create pages are subdued, yet easy on the eye of the user. A whole looks consistently.
Railway-News' social media handles such a Twitter is used very well and they are
constantly keeping their followers up to date on rail news. Improvement can be made in
relation to interaction with their followers, more contact and tweets that would lead to a
response would be helpful. Facebook and Instagram could be helpful to promote Railway
News further. These two platforms are as easy to use like Twitter but interaction is key. Twitter
should be prioritised over LinkedIn and Google+ as it connects much better to everyday
people.

Railway News Client Report

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