Cleanomatics is a one-stop on demand cleaning services provider offering fully-fledged primary laundry & dry-cleaning services along with wide array of services including painting services, pest control services, home cleaning, corporate cleaning, shoe repair/clean, carpet & sofa dry cleaning and other related services.
2. Problem-Cleaning Industry
Unorganized, fragmented, unreliable, inconvenient & inconsistent
Not tech driven, not scalable
Little capital, poor utilization
Non standardized QC process
No innovation, no automation
Solution- by Cleanomatics
Select Trusted
Partners
Branded SOP
Driven
Always On Automation
3. Market Size-Cleaning Industry-The Opportunity
Residential Market(Top 12
population centers) = ₹ 15000 Cr
per annum /2 Bn USD
Commercial Market(Top 12
population centers) = ₹ 10000 Cr
per annum / 1.3 Bn USD
Global Market Size: USD 58 Bn by
2024
Global Market CAGR : 4.5%
Source- 2019 report
Indian Market Size : USD 9.6 Bn by
2026
Indian Market CAGR : 15% (Thrice
the global rate)
Source- 2017 report
TAM FOR CLEANOMATICS
4. Market Validation/ Business Model/Expansion Plan in 3+ years
₹ 54 L 5000 3 2100
Our revenue since Day 0(12 Mos)
Active Customers
Cities
# Orders since Day 0
We take an average Gross Profit of 25% on each transaction
₹ 772 Cr ₹ 131 Cr
12
Revenue-2025 Cities Gross Profit-2025
*As on June 2021 we have an ARR of ₹ 1 Cr
6. Market Adoption –Demand Side Traction-Customer Acquisition- O2O*
• Residential Society
Events/Demo
• Classifieds
• Other Offline Ads
Social Media
Technology
• AI Enabled WhatsApp
BOT Platform
• E-commerce website
• Zoho CRM
• Mobile app in future
Micro-Events
* Online to offline
7. Market Adoption – Supply Side Traction- Strong Partnership Model
Current- 25 Strong Supply Side Partners
Pipeline
& more for a delightful cleaning experience
8. Team
Abhra Banerjee
Founder & CEO
Experience
25 years of experience in
DULUX, Akzo Nobel,
O&M, Havells India and
Times group
Education
University of California
(Berkeley), XLRI, Delhi
Schools of Economics,
Presidency University
Experience
25 years C-Suite
Technical Leadership
across diverse verticals
with GM, Chrysler,
Delphi, Dover & Havells
Education
IIT-BHU, University of
Rhode Island,
University of Texas
Experience
20 years of experience in
the technology & finance
services like Paypal & Visa
Education
MBA in Finance &
Strategy (University of
Rochester), BE(Mech)
from NIT, VC Exec
Program - UC Berkeley
Mandeep M Singh
Investor & Board
Advisor
Experience
29 years of experience
holding global leadership
positions with HSBC, Tech
Mahindra, & Convergys
Education
CA from The Institute of
Chartered Accountants of
India, BCom Hons. from
Punjab University
Vishy Subramanian
CTO
Prakash Goswami
Investor & Board
Member
Preeti Banerjee
HR Director
Experience
10 years of experience as
a Teacher, Journalist,
Restaurateur, Serial
Entrepreneur
Education
MA (University of Pune);
PGDCA (GNIIT)
Team-Over 112 Years- Biz Devt, Mktg, Sales, Tech, Manuf, Fin-Tech, Banking
9. Five Year
Projections
• INR in lacs-
• Scale up to
• INR 772 Cr of Topline &
• INR 60 Cr of PAT in 5 years!
• Exit opportunity Y3-Y4 during Series A Fund Raise
Y1 Y2 Y3 Y4 Y5
Revenue 735 5,906 19,256 38,957 77,235
Gross Profit 155 1,299 3,147 6,462 13,092
Branding & Development 91 443 1,313 2,008 2,721
People 144 456 666 856 1,096
General & Admin 93 225 270 340 447
EBITDA -146 209 927 3,282 8,850
PAT -160 192 911 3,269 5,994
10. Funding
Our Askis for
₹ 1.5 Cr
to fund
New customer
acquisition
New population center
expansion
Tech platform
advancement
11. Locational Expansion and share of revenue
62%
44%
18%
7%
10%
10%
5%
6%
0%
7%
0%
10%
0%
3%
5%
7%
0% 10% 20% 30% 40% 50% 60% 70%
Y1
Y2
City wise expansion
Ernakulam Ahmedabad/Baroda Mumbai
Pune Chennai Hyderabad
Bengaluru Kolkata Delhi NCR
14. Product as a service will be a new revenue driver
Y1 Y2 Y3 Y4 Y5
from service 93% 92% 92% 89% 83%
from product as service 7% 8% 8% 11% 17%
7% 8% 8%
11%
17%
Segment Wise Income Contribution
from service from product as service