This presentation is about launching a new product "Customized soap". The products concept, STP and 4p's analysis.

1. Project by:
ABHISHEK KYAL |AKASH AMAL |BHUMIT KOTHARI
|NISHANT NAGDA
PROJECT ON
CUSTOMISED SOAP

3. Exquisite soap is a customised soap brand which provide
you soaps of your preference different shapes, sizes
,colour ,fragrance ,flavour with feature such as beauty
,deo, moisturiser and antiseptic soaps etc.
Product concept

4. Marketing Plan
Product Strategy
Core Product:
Customized Soaps
Actual Product: Soaps
Expected Product: Packaging,
Appeal
Augmented Product: Skin Care & Health
Tips
Potential Product: Bathing
Accessories

5. High Price
Low Price
Premium
Mass
Market
Olay
Nivea
Dove
cinthol
Dettol
lifebuoy
Amway persona
Khadi tulsi
Fiama di wills
Exquisite
Petra
Toria pilar
Mysore sandal millemium

6. Strength Weakness
Opportunities Threats
• Limited market
• Attract competition• Line Extension
• Customer preference
• Quality
• Pioneers in segment
• Monopoly

7. KIDS AYURVEDIC
ESTEEM
BUYERS
SPECIAL GIFTS
AGE 1-5 45-60 20-50 1-50
SEX MALE
FEMAL
E
MALE
FEMAL
E
MALE FEMALE MALE FEMALE
INCOME - - High High High High High High
SEGMENT
AWARENESS
Low Low Med Med High High High High
SEGMENT
ATTRACTIVEN
ESS
High High High High High High High High

8. Place
• The product will be sold and marketed at malls and outlets
• Stands will be put in mall with fliers distributed.
Promotion
• Promotion will be done at gymnasiums, salons and spa.
• Samples will be provided to people who come at the these
places.
• One out this soap will have a unique code, sms and lucky
winner will get 3 soaps of their wish.

9. pricing
• Premium pricing:- soaps will be charged with high
premium price.
as its demand generated.

10. Promotion & events

11. Thank you